{"id":17511,"date":"2020-09-11T18:15:13","date_gmt":"2020-09-11T09:15:13","guid":{"rendered":"https:\/\/dev.sitest.jp\/blog\/casestudy\/17511"},"modified":"2020-09-11T20:31:13","modified_gmt":"2020-09-11T11:31:13","slug":"%e8%a8%98%e4%ba%8b%e3%81%94%e3%81%a8%e3%81%ae%e8%a9%95%e4%be%a1%e3%81%ae%e5%8f%af%e8%a6%96%e5%8c%96%e3%83%84%e3%83%bc%e3%83%ab%e3%81%a8%e3%81%97%e3%81%a6sitest-%e3%83%92%e3%83%bc%e3%83%88%e3%83%9e","status":"publish","type":"casestudy","link":"https:\/\/sitest.jp\/blog\/casestudy\/?p=17511","title":{"rendered":"\u9069\u5207\u306aKPI\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u672c\u8cea\u6539\u5584\uff01\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u8a18\u4e8b\u3092\u8a55\u4fa1\u30fb\u53ef\u8996\u5316"},"content":{"rendered":"<p style=\"text-align: right;\">\u5c0e\u5165\u4e8b\u4f8b\uff1a\u682a\u5f0f\u4f1a\u793eKADOKAWA \u69d8<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-17516\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/09\/2d0c2994-kadokawa_satouhideki_fv.png\" alt=\"\" width=\"1380\" height=\"407\" \/><\/p>\n<p>\u682a\u5f0f\u4f1a\u793eKADOKAWA \u69d8\u3067\u306f\u3001\u6587\u82b8\u66f8\u7c4d\u3092\u7d39\u4ecb\u3059\u308b\u30a6\u30a7\u30d6\u30e1\u30c7\u30a3\u30a2\u300c\u30ab\u30c9\u30d6\u30f3\u300d\u3067 SiTest \u3092\u3054\u5c0e\u5165\u3044\u305f\u3060\u304d\u3001\u3054\u6d3b\u7528\u3092\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u3092\u3057\u3066\u3044\u304f\u306a\u304b\u3067\u3001\u3069\u306e\u3088\u3046\u306bSiTest \u3092\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u306e\u304b\u3001\u3054\u62c5\u5f53\u8005\u3067\u3042\u308b \u4f50\u85e4\u79c0\u6a39 \u69d8\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 18pt;\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u3068KPI\u306b\u3064\u3044\u3066<\/strong><\/span><\/h2>\n<hr \/>\n<h2><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008080;\">\u2015\u73fe\u5728\u3001\u3054\u5c0e\u5165\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u300c\u30ab\u30c9\u30d6\u30f3\u300d\u306b\u3064\u3044\u3066\u304a\u4f3a\u3044\u3067\u304d\u307e\u3059\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-17512\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/09\/f29ce644-kadokawa_thum_01.png\" alt=\"\" width=\"941\" height=\"507\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>KADOKAWA\u306e\u6587\u82b8\u66f8\u7c4d\u3092\u7d39\u4ecb\u3059\u308b\u30a6\u30a7\u30d6\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/p>\n<p>\u66f8\u7c4d\u306e\u7d39\u4ecb\u8a18\u4e8b\u3001\u66f8\u8a55\u3001\u4f5c\u5bb6\u3055\u3093\u306e\u5bfe\u8ac7\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u65b0\u520a\u60c5\u5831\u306a\u3069\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u66f8\u5e97\u3067\u672c\u3092\u624b\u306b\u53d6\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u3066\u3044\u308b\u306a\u304b\u3067\u3001\u672c\u3092\u7d39\u4ecb\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u64ec\u4f3c\u7684\u306b\u624b\u306b\u3068\u3063\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u53bb\u5e74\u306e\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6642\u306b\u9023\u8f09\u5c0f\u8aac\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8ffd\u52a0\u3055\u308c\u3001\u30a6\u30a7\u30d6\u3067\u9023\u8f09\u3057\u3001\u66f8\u7c4d\u5316\u3059\u308b\u3068\u3044\u3046\u65b0\u305f\u306a\u53d6\u308a\u7d44\u307f\u3082\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #008080; font-size: 18pt;\"><strong>\u2015\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u3084KPI\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/span><\/h2>\n<p>\u307e\u305a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u300c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u300d\u305f\u3081\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30c9\u30d6\u30f3\u3067\u306f\u5c0f\u8aac\u597d\u304d\u306a\u30e6\u30fc\u30b6\u30fc\u3084\u8208\u5473\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793e\u306e\u66f8\u7c4d\u3092\u95a2\u9023\u8a18\u4e8b\u3092\u901a\u3057\u3066\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u306b\u7e4b\u304c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u3053\u3068\u3092KPI\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-17517\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/09\/00e67d9f-kadokawa_thum_02.png\" alt=\"\" width=\"941\" height=\"657\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u3001\u5931\u6557\u3059\u308b\u30b1\u30fc\u30b9\u306f\u300cKPI\u3092PV\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f10\u4e07PV\u3068\u3044\u3046\u3088\u3046\u306bPV\u6570\u3092KPI\u306b\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u300c\u6210\u9577\uff1dPV\u30a2\u30c3\u30d7\u300d\u3068\u306a\u308b\u3068\u3001\u691c\u7d22\u6d41\u5165SEO\u3067\u72d9\u3048\u308b\u8a18\u4e8b\u3092\u4f5c\u308b\u3001\u30b9\u30de\u30fc\u30c8\u30cb\u30e5\u30fc\u30b9\u306b\u63b2\u8f09\u3055\u308c\u3084\u3059\u3044\u8a18\u4e8b\u3092\u4f5c\u308b\u3068\u3044\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u306a\u308a\u304c\u3061\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u672c\u6765\u306e\u76ee\u7684\u3068\u306f\u7570\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>PV\u304c\u591a\u3044\u30da\u30fc\u30b8\u306f\u826f\u3044\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u7a81\u767a\u7684\u306b\u691c\u7d22\u9700\u8981\u304c\u9ad8\u307e\u308a\u30a2\u30af\u30bb\u30b9\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6539\u5584\u306e\u8996\u70b9\u3067\u306f\u3001\u300c\u5e73\u5747PV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30b5\u30a4\u30c8\u5185\u306e\u56de\u904a\u3092\u4e0a\u3052\u3088\u3046\u300d\u3068\u306a\u308a\u304c\u3061\u3067\u3059\u304c\u3001\u4e00\u6982\u306b\u305d\u308c\u3082\u6b63\u89e3\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u5e83\u544a\u53ce\u76ca\u304c\u76ee\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308c\u3070\u826f\u3044\u3067\u3059\u304c\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3001\u81ea\u793e\u5546\u54c1\u3092\u58f2\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u5f0a\u793e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u8a18\u4e8b\u3092\u898b\u3066\u66f8\u7c4d\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3053\u305d\u304c\u6700\u7d42\u76ee\u7684\u3067\u3042\u308a\u3001\u8a18\u4e8b\u5185\u306b\u3042\u308bAmazon\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u66f8\u5e97\u306e\u66f8\u7c4d\u60c5\u5831\u3078\u30ea\u30f3\u30af\u304b\u3089\u9077\u79fb\u3055\u305b\u308b\u3053\u3068\u304cKPI\u306e\u4e00\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u56de\u904a\u306b\u3088\u308bPV\u30a2\u30c3\u30d7\u3088\u308a\u3082\u3044\u304b\u306b\u8a18\u4e8b\u5185\u3067\u66f8\u7c4d\u60c5\u5831\u304b\u3089\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3057\u3066\u3082\u3089\u3046\u304b\u304c\u91cd\u8981\u3068\u306a\u308b\u308f\u3051\u3067\u3059\u3002 \u3053\u306e\u8a8d\u8b58\u304c\u306a\u3044\u307e\u307e\u3001\u5358\u7d14\u306b\u30b5\u30a4\u30c8\u5185\u56de\u904a\u3092\u5897\u3084\u305d\u3046\u3068\u3059\u308b\u3068\u3001\u672c\u672b\u8ee2\u5012\u306a\u65bd\u7b56\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u3068\u306f\u306a\u306b\u304b\uff1f\u57fa\u672c\u6226\u7565\u3092\u518d\u8a2d\u8a08<\/h2>\n<hr \/>\n<h2><span style=\"color: #008080; font-size: 18pt;\">\u2015 \u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6539\u5584\u3055\u308c\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/h2>\n<p>\u79c1\u304c\u672c\u30e1\u30c7\u30a3\u30a2\u306e\u62c5\u5f53\u3068\u306a\u3063\u305f\u5f53\u521d\u306f\u3001\u3084\u306f\u308aPV\u304cKPI\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30b5\u30a4\u30c8\u672c\u6765\u306e\u76ee\u7684\u3092\u898b\u5931\u3063\u3066\u3044\u308b\u72b6\u614b\u3067\u3057\u305f\u3002 \u305d\u3053\u3067\u76ee\u7684\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u4f55\u5ea6\u304b\u884c\u3044\u3001\u73fe\u5728\u3067\u306f\u4ee5\u4e0b\u306e3\u3064\u3092\u5927\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1. \u66f8\u7c4d\u3092\u8cb7\u3063\u3066\u3082\u3089\u3046\u304d\u3063\u304b\u3051\u3092\u4f5c\u308b<br \/>\n2. \u5c0f\u8aac\u3092\u8aad\u3080\u8aad\u8005\u3092\u5897\u3084\u3059<br \/>\n3. 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