{"id":17622,"date":"2020-09-25T17:13:14","date_gmt":"2020-09-25T08:13:14","guid":{"rendered":"https:\/\/sitest.jp\/blog\/casestudy\/?p=17622"},"modified":"2022-04-07T12:17:06","modified_gmt":"2022-04-07T03:17:06","slug":"%e8%89%b2%e3%80%85%e3%81%aa%e3%83%84%e3%83%bc%e3%83%ab%e3%82%92%e8%a9%a6%e3%81%97%e3%81%9f%e4%b8%ad%e3%81%a7sitest%e3%81%8c%e3%81%8b%e3%82%93%e3%81%9f%e3%82%93%e3%81%a7%e8%b2%bb%e7%94%a8%e5%af%be","status":"publish","type":"casestudy","link":"https:\/\/sitest.jp\/blog\/casestudy\/?p=17622","title":{"rendered":"\u8272\u3005\u306a\u30c4\u30fc\u30eb\u3092\u8a66\u3057\u305f\u4e2d\u3067 SiTest \u304c\u304b\u3093\u305f\u3093\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3068\u3066\u3082\u826f\u304b\u3063\u305f"},"content":{"rendered":"<p style=\"text-align: right;\">\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af \u69d8<\/p>\n<p>\u4eca\u56de\u306f\u3001\u533b\u7642\u8131\u6bdb\u306e\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u69d8\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u904b\u7528\u30fb\u6539\u5584\u306b\u95a2\u3059\u308b\u304a\u53d6\u308a\u7d44\u307f\u3092\u53d6\u6750\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15851\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/1.jpg\" alt=\"\" width=\"1252\" height=\"578\" \/><br \/>\n\u5199\u771f\u5de6\u3088\u308a<br \/>\n\u5c71\u672c\u3000\u52a0\u5948\u6c5f\u3000\u69d8<br \/>\n\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3000\u7d4c\u55b6\u6226\u7565\u672c\u90e8\u3000WEB\u63a8\u9032\u5ba4\u3000\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/p>\n<p>\u7389\u5c4b\u3000\u5b8f\u7950<br \/>\n\u682a\u5f0f\u4f1a\u793e\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6\u3000\u30b7\u30cb\u30a2\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p>\n<h3>\u76ee\u6b21<\/h3>\n<ul>\n<li><a href=\"#midasi1\"><span style=\"color: #3f51b5; text-decoration: underline;\">\uff11. \u30d3\u30b8\u30cd\u30b9\u306e\u80cc\u666f\u3092\u4f3a\u3044\u307e\u3057\u305f<\/span><\/a><\/li>\n<li><a href=\"#midasi2\"><span style=\"color: #3f51b5; text-decoration: underline;\">\uff12. \u691c\u8a0e\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/a><\/li>\n<li><a href=\"#midasi3\"><span style=\"color: #3f51b5; text-decoration: underline;\">\uff13. \u4eca\u5f8c\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15852\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/2.jpg\" alt=\"\" width=\"1252\" height=\"685\" \/><\/p>\n<h3 id=\"midasi1\"><strong>\u30d3\u30b8\u30cd\u30b9\u306e\u80cc\u666f\u3092\u4f3a\u3044\u307e\u3057\u305f<\/strong><\/h3>\n<hr \/>\n<h4><span style=\"color: #339966; font-size: 18px;\">\u8cb4\u793e\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u3068\u666e\u6bb5\u3069\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u3055\u308c\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15853\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/3.jpg\" alt=\"\" width=\"1252\" height=\"560\" \/><\/p>\n<p><span style=\"font-weight: bold;\">\u5c71\u672c\u69d8<\/span>\u3000\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u55b6\u6226\u7565\u672c\u90e8\u306e\u30a6\u30a7\u30d6\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u3057\u3066\u3001\u666e\u6bb5\u306f\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af\u306a\u3069\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5468\u8fba\u306e\u904b\u7528\u30fb\u6539\u5584\u3092\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af\u3067\u3059\u3068\u7279\u306b\u65b0\u898f\u306e\u60a3\u8005\u3055\u307e\u96c6\u5ba2\u306e\u305f\u3081\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306a\u3069\u306e\u6700\u9069\u5316\u3092\u62c5\u5f53\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #339966; font-size: 18px;\">\u5f0a\u793e\u306eSiTest \u3092\u5c0e\u5165\u3044\u305f\u3060\u3044\u305f\u306e\u306f\u3069\u3046\u3044\u3063\u305f\u304d\u3063\u304b\u3051\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u304b\uff1f<\/span><\/h4>\n<p><span style=\"font-weight: bold;\">\u5c71\u672c\u69d8<\/span>\u3000\u4eca\u56deSiTest\u5c0e\u5165\u306e\u304d\u3063\u304b\u3051\u306f\u3001\u8ab2\u984c\u304c\u3042\u308a\u307e\u3057\u3066\u3001\u65b0\u898f\u306e\u60a3\u8005\u3055\u307e\u306a\u3069\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u307f\u3066\u3088\u308a\u3088\u304f\u308f\u304b\u308a\u3084\u3059\u304f\u3069\u3046\u3059\u308c\u3070\u6539\u5584\u3067\u304d\u308b\u304b\u8272\u3005\u306a\u6539\u5584\u30c4\u30fc\u30eb\u3092\u8a66\u3057\u305f\u4e2d\u3067SiTest\u304c\u3088\u308a\u8a08\u6e2c\u304c\u304b\u3093\u305f\u3093\u3067\u4ed6\u306e\u4f5c\u696d\u3082\u3042\u308b\u306e\u3067\u306a\u304b\u306a\u304b\u624b\u304c\u56de\u3089\u306a\u3044\u3068\u3053\u308d\u3092\u81ea\u52d5\u5316\u3060\u3063\u305f\u308aAI\u3060\u3063\u305f\u308a\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u3042\u3068\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u3067\u3059\u306d\u3002\u3068\u3066\u3082\u826f\u304b\u3063\u305f\u306e\u3067\u5c0e\u5165\u3092\u6c7a\u3081\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"midasi2\"><strong>\u691c\u8a0e\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h3>\n<hr \/>\n<h4><span style=\"color: #339966; font-size: 18px;\">\u691c\u8a0e\u3067\u91cd\u8981\u8996\u3057\u3066\u3044\u305f\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u3046\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/h4>\n<p><span style=\"font-weight: bold;\">\u5c71\u672c\u69d8<\/span>\u3000\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af\u306e\u5834\u5408\u306fGoogle\u306e\u30a6\u30a7\u30d6\u30c6\u30b9\u30c8\u3084Google Optimize\u3067\u9577\u5e74A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u304d\u305f\u306e\u3067\u3059\u304c\u3001\u3042\u307e\u308a\u6709\u610f\u5dee\u304c\u3067\u306a\u304b\u3063\u305f\u306e\u304c\u554f\u984c\u3067\u3057\u305f\u3002<\/p>\n<p>\u30c6\u30b9\u30c8\u3092100\u500b\u304f\u3089\u3044\u4f5c\u308a\u8a66\u3057\u3066\u3082\u6709\u610f\u5dee\u304c\u3042\u308b\u306e\u304b\u306a\u3044\u306e\u304b\u304c\u7121\u6599\u306e\u30c4\u30fc\u30eb\u3060\u3068\u306a\u304b\u306a\u304b\u5224\u65ad\u304c\u96e3\u3057\u304b\u3063\u305f\u306e\u3067\u3001\u3088\u308a\u6b63\u78ba\u306b\u60a3\u8005\u3055\u307e\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306bSiTest\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #339966; font-size: 18px;\">\u5927\u91cf\u306bA\/B\u30c6\u30b9\u30c8\u3092\u56de\u3057\u3066\u3044\u308b\u4e2d\u3067\u3069\u306e\u3088\u3046\u306a\u30c6\u30b9\u30c8\u3092\u3055\u308c\u3066\u304d\u305f\u306e\u3067\u3059\u304b\uff1f<\/span><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15854\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/4.jpg\" alt=\"\" width=\"1252\" height=\"640\" \/><\/p>\n<p><span style=\"font-weight: bold;\">\u5c71\u672c\u69d8<\/span>\u3000\u524d\u8077\u304c\u5236\u4f5c\u4f1a\u793e\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u304a\u308a\u307e\u3057\u305f\u306e\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u9762\u3084UI\/UX\u306a\u3069\u30a2\u30ea\u30b7\u30a2\u30af\u30ea\u30cb\u30c3\u30af\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306e20\u4ee3\u5973\u6027\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u6587\u7ae0\u3001\u30b3\u30d4\u30fc\u306a\u3069\u3084\u3001\u30c7\u30b6\u30a4\u30f3\u3082\u89aa\u3057\u307f\u3084\u3059\u3044\u30af\u30ea\u30cb\u30c3\u30af\u306e\u6e05\u6f54\u611f\u3092\u3060\u305b\u308b\u3088\u3046\u306b\u4f5c\u308a\u8fbc\u3093\u3067\u304d\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u8907\u6570\u306e\u5916\u90e8\u4f1a\u793e\u3055\u307e\u3068\u5171\u306bLP\u306e\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3\u3082\u5b9f\u65bd\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"midasi3\"><strong>\u4eca\u5f8c\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066<\/strong><\/h3>\n<hr \/>\n<h4><span style=\"color: #339966; font-size: 18px;\">\u4eca\u5f8cSiTest\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u3044\u8fbc\u3093\u3067\u3044\u304d\u305f\u3044\u3067\u3059\u304b\uff1f<\/span><\/h4>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15855\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/5.jpg\" alt=\"\" width=\"1252\" height=\"664\" \/><br \/>\n<span style=\"font-weight: bold;\">\u5c71\u672c\u69d8<\/span>\u3000\u5b9f\u969b\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3084\u65b0\u3057\u3044\u4f01\u753b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u30c7\u30b6\u30a4\u30f3\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u898b\u306a\u304c\u3089\u3001\u3088\u304f\u898b\u3089\u308c\u3066\u3044\u308b\u7b87\u6240\u306a\u3069\u3092\u5206\u6790\u3057\u305f\u306a\u304b\u3067\u304a\u5ba2\u69d8\u304c\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5897\u3084\u3057\u3001\u4eca\u5f8c\u306f\u60a3\u8005\u3055\u307e\u306e\u58f0\u3084\u5b63\u7bc0\u306a\u3069\u306e\u8981\u7d20\u306a\u3069\u3092\u65e9\u304f\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-15889\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/heatmap01.png\" alt=\"\" width=\"567\" height=\"295\" \/><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-15890\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/03\/heatmap02.png\" alt=\"\" width=\"567\" height=\"298\" \/><\/p>\n<h4><span style=\"color: #339966; 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