{"id":11742,"date":"2017-07-14T11:30:08","date_gmt":"2017-07-14T02:30:08","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=11742"},"modified":"2017-07-14T12:53:20","modified_gmt":"2017-07-14T03:53:20","slug":"%e6%99%82%e4%bb%a3%e3%81%a8%e3%81%a8%e3%82%82%e3%81%ab%e5%a4%89%e5%8c%96%e3%81%99%e3%82%8b%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e3%83%a2%e3%83%87%e3%83%ab%e3%82%92%e6%8c%af%e3%82%8a%e8%bf%94","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=11742","title":{"rendered":"\u6642\u4ee3\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u305f"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u305f\u3069\u308b\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u300d\u3068\u547c\u3073\u307e\u3059\u3002<br \/>\n\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u5b58\u5728\u3057\u3066\u304a\u308a\u3001AIDMA \u3084 AISAS \u306a\u3069\u3092\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u6642\u4ee3\u3068\u3068\u3082\u306b\u30e1\u30c7\u30a3\u30a2\u304c\u5897\u3048\u305f\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u6d41\u308c\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u304b\u3089\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3084\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u809d\u5fc3\u306a\u306e\u306f\u3001\u305d\u306e\u884c\u52d5\u3084\u5fc3\u7406\u304c\u306a\u305c\u751f\u3058\u305f\u306e\u304b\u3001\u300c\u306a\u305c\u300d\u3092\u6398\u308a\u4e0b\u3052\u308b\u3068\u3044\u3046\u59ff\u52e2\u3068\u8996\u70b9\u3092\u3082\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u89b3\u5bdf\u3057\u305f\u308a\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53d6\u5f97\u3057\u3001\u305d\u306e\u672c\u8cea\u3092\u7a81\u304d\u8a70\u3081\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u304b\u3064\u6301\u7d9a\u7684\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u7a2e\u985e\u3068\u305d\u306e\u6642\u4ee3\u80cc\u666f\u3001\u305d\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n<!--more--><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u5909\u5316<\/h3>\n<\/div>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2017\/07\/Consumer-Behavior_350.jpg\" alt=\"\" width=\"350\" height=\"210\" class=\"alignnone size-full wp-image-11749\" \/><\/p>\n<h3>1970\u5e74\u301c\u3000AIDMA\u3001AMTUL<\/h3>\n<p>\u304a\u3082\u306b\u30c6\u30ec\u30d3\u30fb\u30e9\u30b8\u30aa\u30fb\u65b0\u805e\u30fb\u96d1\u8a8c\u3068\u3044\u3063\u305f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u4f7f\u3063\u305f\u6642\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nAIDMA \u306f\u77ed\u671f\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3001AMTUL \u306f\u9577\u671f\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30b9\u5e83\u544a\u3067\u6ce8\u76ee\u3068\u8208\u5473\u3092\u305d\u305d\u308a\u3001\u8cfc\u8cb7\u306e\u6b32\u6c42\u3092\u9ad8\u3081\u3001\u8a18\u61b6\u3057\u3066\u3082\u3089\u3044\u3001\u5e97\u982d\u3067\u8cfc\u8cb7\u3057\u3066\u3082\u3089\u3046\u3001\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<h3>2005\u5e74\u301c\u3000AISAS\u3001AISCEAS<\/h3>\n<p>AISAS \u3068\u306f\u30011995\u5e74\u306b\u5927\u624b\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u96fb\u901a\u304c\u63d0\u5531\u3057\u3066\u30012005\u5e746\u6708\u306b\u540c\u793e\u306e\u5546\u6a19\u3068\u3057\u3066\u767b\u9332\u3055\u308c\u305f\u6982\u5ff5\u3067\u3059\u3002<br \/>\n\u3053\u306e\u9803\u304b\u3089\u5f90\u3005\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u60c5\u5831\u3092\u691c\u7d22\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u304b\u3089\u60c5\u5831\u3092\u63a2\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5546\u54c1\u3092\u8abf\u3079\u308b\u300d\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u304c\u65b0\u305f\u306b\u52a0\u308f\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\nAISAS\u3001AISCEAS \u304c\u767a\u8868\u3055\u308c\u305f2005\u5e74\u306b\u306f\u3001\u30d1\u30bd\u30b3\u30f3\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f77.4\uff05\uff08\u5e73\u621017\u5e74\u7dcf\u52d9\u7701\u8abf\u3079\uff09\u3068\u306a\u308a\u3001\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u5f53\u305f\u308a\u524d\u306e\u5b58\u5728\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>2010\u5e74\u301c\u3000VISAS\u3001SIPS<\/h3>\n<p>\u81ea\u5206\u3068\u540c\u3058\u4fa1\u5024\u89b3\u3092\u6301\u3063\u305f\u4eba\u305f\u3061\u3068\u6c17\u8efd\u306b\u4ea4\u6d41\u3067\u304d\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u8a95\u751f\u3067\u3001\u6d88\u8cbb\u8005\u306f\u58f2\u308a\u624b\u4ee5\u5916\u306e\u5b58\u5728\u304b\u3089\u3067\u3082\u5546\u54c1\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u53e3\u30b3\u30df\u306e\u5f71\u97ff\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u304c\u884c\u52d5\u3059\u308b\u69d8\u5b50\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2015\u5e74\u301c\u3000DECAX\u3001Dual AISAS<\/h3>\n<p>\u5f93\u6765\u306e AIDMA \u3084 AISAS \u30e2\u30c7\u30eb\u306b\u3042\u3063\u305f Attention\uff08\u6ce8\u610f\uff09\u306f\u3001\u5358\u7d14\u306a\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u300c\u6d88\u8cbb\u8005\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u300d\u300c\u6d88\u8cbb\u8005\u304c\u5171\u611f\u3057\u3066\u304f\u308c\u308b\u5185\u5bb9\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u65e5\u672c\u306b\u304a\u3051\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f83\uff05\uff08\u5e73\u621027\u5e74\u7dcf\u52d9\u7701\u8abf\u3079\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u306e\u5272\u5408\u306f54.3\uff05\u3068\u306a\u308a\u3001\u30d1\u30bd\u30b3\u30f3\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u306e\u5272\u5408\u306e56.8\uff05\u3068\u3001\u307b\u307c\u540c\u6570\u306b\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5229\u7528\u76ee\u7684\u306f\u300120\u301c30\u4ee3\u3067\u306f\u300c\u30e1\u30fc\u30eb\u306e\u9001\u53d7\u4fe1\u300d\u306b\u6b21\u3044\u3067\u300cSNS\u300d\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3000\u5404\u7a2e\u7d39\u4ecb<\/h3>\n<\/div>\n<h3>AIDMA<\/h3>\n<p>\u25cf\uff08\u77ed\u671f\u7684\u306a\uff09\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<br \/>\nAIDMA \u306e\u6cd5\u5247\u3068\u306f1920\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u306e\u8ca9\u58f2\u30fb\u5e83\u544a\u306e\u5b9f\u52d9\u66f8\u306e\u8457\u4f5c\u8005\u3067\u3042\u3063\u305f\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\u304c\u793a\u3057\u305f\u5e83\u544a\u5ba3\u4f1d\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1. Attention\uff08\u6ce8\u610f\uff09<br \/>\n\u3000\u6ce8\u76ee\u3057\u3066\u8a8d\u77e5\u3059\u308b<br \/>\n2. Interest\uff08\u8208\u5473\uff09<br \/>\n\u3000\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064<br \/>\n3. Desire\uff08\u6b32\u6c42\uff09<br \/>\n\u3000\u5546\u54c1\u3092\u6b32\u3057\u304f\u306a\u308b<br \/>\n4. Memory\uff08\u8a18\u61b6\uff09<br \/>\n\u3000\u8cfc\u5165\u306e\u52d5\u6a5f\u3068\u3057\u3066\u6b32\u6c42\u304c\u8a18\u61b6\u306b\u6b8b\u308b<br \/>\n5. Action\uff08\u884c\u52d5\uff09<br \/>\n\u3000\u8cfc\u5165\u3059\u308b\n<\/div>\n<h3>AMTUL<\/h3>\n<p>\u25cf\uff08\u9577\u671f\u7684\u306a\uff09\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<br \/>\nAIDMA \u304c\u3001\u77ed\u671f\u7684\u306a\u8cfc\u8cb7\u885d\u52d5\u3092\u8aac\u660e\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001AMTUL \u306f\u3001\u6d88\u8cbb\u8005\u306e\u3088\u308a\u9577\u671f\u7684\u306a\u5fc3\u7406\u306e\u79fb\u308a\u5909\u308f\u308a\u306b\u7740\u76ee\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1. Aware\uff08\u8a8d\u77e5\uff09<br \/>\n\u3000\u8a8d\u77e5\u3059\u308b<br \/>\n2. Memory\uff08\u8a18\u61b6\uff09<br \/>\n\u3000\u8cfc\u5165\u306e\u691c\u8a0e\u6750\u6599\u3068\u3057\u3066\u5546\u54c1\u3092\u8a18\u61b6\u3059\u308b<br \/>\n3. Trial\uff08\u8a66\u7528\uff09<br \/>\n\u3000\u307e\u305a\u306f\u8a66\u3057\u3066\u307f\u308b<br \/>\n4. Usage\uff08\u672c\u683c\u7684\u306a\u4f7f\u7528\uff09<br \/>\n\u3000\u6c17\u306b\u5165\u308c\u3070\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b<br \/>\n5. Loyalty\uff08\u56fa\u5b9a\u5ba2\uff09<br \/>\n\u3000\u30d5\u30a1\u30f3\u306b\u306a\u308b\n<\/div>\n<p>\u30cd\u30c3\u30c8\u3067\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9 AIDMA \u306b\u300c\u691c\u7d22\u3059\u308b\u300d\u300c\u5171\u6709\u3059\u308b\u300d\u304c\u52a0\u308f\u308a\u3001AISAS\u3001AISCEAS \u30e2\u30c7\u30eb\u304c\u8a95\u751f\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>AISAS<\/h3>\n<p>\u65e5\u672c\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u96fb\u901a\u7b49\u306b\u3088\u308a AISAS \u3068\u3044\u3046\u30e2\u30c7\u30eb\u304c\u63d0\u5531\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1. Attention\uff08\u6ce8\u610f\uff09\u3000<br \/>\n\u3000\u6ce8\u76ee\u3057\u3066\u8a8d\u77e5\u3059\u308b<br \/>\n2. Interest\uff08\u8208\u5473\uff09<br \/>\n\u3000\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064<br \/>\n3. Search\uff08\u691c\u7d22\uff09<br \/>\n\u3000\u691c\u7d22\u3057\u3066\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u308b<br \/>\n4. Action\uff08\u884c\u52d5\u3001\u8cfc\u5165\uff09<br \/>\n\u3000\u8cfc\u5165\u3092\u3059\u308b<br \/>\n5. Share\uff08\u5171\u6709\u3001\u5546\u54c1\u8a55\u4fa1\u3092\u30cd\u30c3\u30c8\u4e0a\u3067\u5171\u6709\u3057\u3042\u3046\uff09<br \/>\n\u3000\u5546\u54c1\u306e\u8a55\u4fa1\u3092\u60c5\u5831\u5171\u6709\u3059\u308b\n<\/div>\n<h3>AISCEAS<\/h3>\n<p>AISCEAS \u306f\u30012005\u5e74\u306b\u30a2\u30f3\u30f4\u30a3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u671b\u91ce\u548c\u7f8e\u6c0f\u304c\u63d0\u5531\u3057\u305f\u6982\u5ff5\u3067\u3059\u3002\u30d1\u30bd\u30b3\u30f3\u3084\u8eca\u306a\u3069\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u3088\u3046\u306a\u9ad8\u984d\u5546\u54c1\u3084\u3001\u691c\u8a0e\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u77e5\u8b58\u304c\u306a\u3044\u5834\u5408\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1. Attention\uff08\u6ce8\u610f\uff09<br \/>\n\u3000\u6ce8\u76ee\u3057\u3066\u8a8d\u77e5\u3059\u308b<br \/>\n2. Interest\uff08\u8208\u5473\uff09<br \/>\n\u3000\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064<br \/>\n3. Search\uff08\u691c\u7d22\uff09<br \/>\n\u3000\u691c\u7d22\u3057\u3066\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u308b<br \/>\n4. Comparison\uff08\u6bd4\u8f03\uff09<br \/>\n\u3000\u3044\u304f\u3064\u304b\u691c\u7d22\u3057\u3066\u6bd4\u8f03\u3059\u308b<br \/>\n5. Examination\uff08\u691c\u8a0e\uff09<br \/>\n\u3000\u6bd4\u8f03\u3057\u305f\u5546\u54c1\u306b\u3064\u3044\u3066\u691c\u8a0e\u3059\u308b<br \/>\n6. Action\uff08\u8cfc\u8cb7\uff09<br \/>\n\u3000\u8cfc\u5165\u3092\u3059\u308b<br \/>\n7. Share\uff08\u60c5\u5831\u5171\u6709\uff09<br \/>\n\u3000\u5546\u54c1\u306e\u8a55\u4fa1\u3092\u60c5\u5831\u5171\u6709\u3059\u308b\n<\/div>\n<h3>VISAS<\/h3>\n<p>VISAS \u3068\u306f\u30012010\u5e74\u306b\u3001IT\u30d3\u30b8\u30cd\u30b9\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u5927\u5143\u9686\u5fd7\u6c0f\u304c\u767a\u8868\u3057\u305f\u6982\u5ff5\u3067\u3059\u3002<br \/>\n\u5e83\u544a\u4ee5\u5916\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u3064\u304b\u3063\u3066\u60c5\u5831\u5171\u6709\u30fb\u767a\u4fe1\u3059\u308b\u3068\u3044\u3046\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30e2\u30c7\u30eb\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u8cfc\u5165\u5f8c\u306f\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u304c\u3055\u3089\u306b\u62e1\u6563\u3057\u3066\u60c5\u5831\u304c\u5faa\u74b0\u3057\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1.Viral\uff08\u53e3\u30b3\u30df\uff09<br \/>\n\u3000\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u5546\u54c1\u3092\u8a8d\u77e5\u3059\u308b<br \/>\n2. Influence\uff08\u5f71\u97ff\uff09<br \/>\n\u3000\u53e3\u30b3\u30df\u3092\u3057\u3066\u304d\u305f\u4eba\u7269\u306b\u5f71\u97ff\u3055\u308c\u308b<br \/>\n3.Sympathy\uff08\u5171\u611f\uff09<br \/>\n\u3000\u5f71\u97ff\u3092\u53d7\u3051\u5171\u611f\u3059\u308b<br \/>\n4. Action\uff08\u8cfc\u8cb7\u884c\u52d5\uff09<br \/>\n\u3000\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b<br \/>\n5.Share\uff08\u60c5\u5831\u5171\u6709\uff09<br \/>\n\u3000\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u306e\u8a55\u4fa1\u3092\u60c5\u5831\u5171\u6709\u3059\u308b\n<\/div>\n<h3>SIPS<\/h3>\n<p>SIPS \u3068\u306f\u30012011\u5e74\u306b\u5143\u96fb\u901a\u793e\u54e1\u306e\u4f50\u85e4\u5c1a\u4e4b\u6c0f\u304c\u4e3b\u5bb0\u3059\u308b\u3001\u751f\u6d3b\u8005\u8996\u70b9\u306e\u6b21\u4e16\u4ee3\u578b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30e6\u30cb\u30c3\u30c8\u300c\u96fb\u901a\u30e2\u30c0\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30e9\u30dc\u300d\u304c\u63d0\u5531\u3057\u305f\u6982\u5ff5\u3067\u3059\u3002<br \/>\n\u300c\u5171\u611f\u300d\u3057\u305f\u60c5\u5831\u3092\u6d88\u8cbb\u8005\u304c\u5e83\u3081\u3066\u3044\u304f\u69cb\u9020\u3067\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1.Sympathize\uff08\u5171\u611f\u3059\u308b\uff09<br \/>\n\u3000\u4f01\u696d\u3084\u77e5\u4eba\u306e\u60c5\u5831\u3092\u901a\u3057\u3066\u5546\u54c1\u306b\u5171\u611f\u3059\u308b<br \/>\n2. Identify\uff08\u78ba\u8a8d\u3059\u308b\uff09<br \/>\n\u3000\u5171\u611f\u3057\u305f\u5185\u5bb9\u306b\u3064\u3044\u3066\u691c\u7d22\u3084\u53e3\u30b3\u30df\u3092\u901a\u3057\u3066\u78ba\u8a8d\u3059\u308b<br \/>\n3.Participate\uff08\u53c2\u52a0\u3059\u308b\uff09<br \/>\n\u3000\u5171\u611f\u3057\u305f\u3053\u3068\u3067\u300c\u3044\u3044\u306d\uff01\u300d\u306e\u884c\u52d5\u3084\u8cfc\u5165\u3092\u3059\u308b<br \/>\n4.Share &#038; Spread\uff08\u5171\u6709\u30fb\u62e1\u6563\u3059\u308b\uff09<br \/>\n\u3000\u53c2\u52a0\u3057\u305f\u3053\u3068\u3092\u62e1\u6563\u3059\u308b\n<\/div>\n<p>VISAS\u3001SIPS \u306b\u5171\u901a\u3059\u308b\u7279\u5fb4\u306f\u3001\u300c\u5171\u611f\u30fb\u5171\u6709\u300d\u3067\u3059\u3002<br \/>\n\u3042\u304f\u307e\u3067\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3057\u305f\u30e2\u30c7\u30eb\u306a\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u306f\u3001\u5f93\u6765\u306e AIDMA\u3001AISAS \u3082\u540c\u6642\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>2015\u5e74\u9803\u306b\u8a95\u751f\u3057\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c\u3092\u8868\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u304c DECAX\u3001Dual AISAS \u3067\u3059\u3002<\/p>\n<h3>DECAX<\/h3>\n<p>DECAX \u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u308b\u69d8\u5b50\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5f93\u6765\u306e AIDMA \u3084 AISAS \u30e2\u30c7\u30eb\u306b\u3042\u3063\u305f\u3001\u58f2\u308a\u624b\u304c\u767a\u4fe1\u3059\u308b Attention\uff08\u6ce8\u610f\uff09\u306f\u3001Discovery\uff08\u767a\u898b\uff09\u306b\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"border: 10px double #cccccc; padding: 10px; background: #ffffff;\">\n1.Discovery\uff08\u767a\u898b\uff09<br \/>\n\u3000\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u898b\u3059\u308b<br \/>\n2.Engage\uff08\u95a2\u4fc2\uff09<br \/>\n\u3000\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u4fe1\u5143\uff08\u4f01\u696d\uff09\u3068\u95a2\u4fc2\u3092\u6df1\u3081\u308b<br \/>\n3.Check\uff08\u78ba\u8a8d\uff09<br \/>\n\u3000\u767a\u4fe1\u5143\uff08\u4f01\u696d\uff09\u306e\u5546\u54c1\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n4.Action\uff08\u8cfc\u8cb7\uff09<br \/>\n\u3000\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b<br \/>\n5.eXperience\uff08\u4f53\u9a13\u3068\u5171\u6709\uff09<br \/>\n\u3000\u5546\u54c1\u3092\u4f53\u9a13\u3057\u3066\u60c5\u5831\u5171\u6709\u3059\u308b\n<\/div>\n<h3>Dual AISAS<\/h3>\n<p>2005\u5e74\u306b\u5546\u6a19\u767b\u9332\u3055\u308c\u305f\u3001AISAS \u306e Attention\uff08\u6ce8\u610f\uff09\u306b\u3042\u305f\u308b\u90e8\u5206\u3092\u3001\u60c5\u5831\u62e1\u6563\u306e\u305f\u3081\u306e Activate\uff08\u8d77\u52d5\u30fb\u6d3b\u6027\u5316\uff09\u3068\u3057\u3066\u3001\u65b0\u3057\u3044 AISAS \u306b\u7f6e\u304d\u63db\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\n\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u300c\u6b32\u3057\u3044\u60c5\u5831\u300d\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u767a\u898b\u30fb\u62e1\u6563\u300d\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u8cb7\u306b\u7d50\u3073\u3064\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u4f8b<\/h3>\n<\/div>\n<h3>AISCEAS<\/h3>\n<p>\u4f8b\uff1a\u300c\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u300d<\/p>\n<p>\u25cf\u8a8d\u77e5<br \/>\n\u3000\u666e\u6bb5\u898b\u3066\u3044\u308b\u30d6\u30ed\u30b0\u3067\u3001\u30ec\u30b8\u30e3\u30fc\u6642\u306b\u4fbf\u5229\u306b\u5229\u7528\u3057\u3066\u3044\u305f\u306e\u3092\u8aad\u3093\u3067\u6b32\u3057\u304f\u306a\u3063\u305f<\/p>\n<p>\u25cf\u8208\u5473\/\u691c\u7d22<br \/>\n\u3000\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u3067\u691c\u7d22\u3092\u304b\u3051\u3066\u307f\u305f\u3002<br \/>\n\u3000\u5546\u54c1\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u307f\u3064\u3051\u308b\u3002<br \/>\n\u3000\u300c\u3042\u306a\u305f\u306b\u30d4\u30c3\u30bf\u30ea\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u306f\uff1f\u30bf\u30a4\u30d7\u5225\u8a3a\u65ad\u300d\u3068\u3044\u3046\u30b5\u30a4\u30c9\u30d0\u30fc\u306b\u8208\u5473\u3092\u3082\u3061\u3001\u5546\u54c1\u3092\u300c\u304a\u3059\u3059\u3081\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u300d\u304b\u3089\u77e5\u3063\u305f\u3002<\/p>\n<p>\uff08\u4f01\u696d\u5074\u306e\u52d5\u304d\uff09<br \/>\n\u3000\u30fb\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u76ee\u306b\u5165\u308a\u3084\u3059\u3044\u898b\u51fa\u3057\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a<br \/>\n\u3000\u30fb\u81ea\u793e\u306e\u88fd\u54c1\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u306b\u95a2\u9023\u3059\u308b\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u306e\u63d0\u4f9b<\/p>\n<p>\u25cf\u6b32\u6c42<br \/>\n\u3000\u304a\u3059\u3059\u3081\u3055\u308c\u305f\u30bf\u30d6\u30ec\u30c3\u30c8A\u304c\u6c17\u306b\u306a\u308a\u3001\u5b9f\u969b\u306b\u5e97\u982d\u3067\u89e6\u3063\u3066\u307f\u3066\u64cd\u4f5c\u6027\u3092\u78ba\u304b\u3081\u305f<br \/>\n\u3000\u64cd\u4f5c\u6027\u306e\u826f\u304b\u3063\u305f\u30bf\u30d6\u30ec\u30c3\u30c8\u30e1\u30fc\u30ab\u30fc\u306e HP \u3067\u30b9\u30da\u30c3\u30af\u3092\u518d\u5ea6\u8abf\u3079\u305f\u3002<br \/>\n\u3000\u30bf\u30d6\u30ec\u30c3\u30c8B 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