{"id":1271,"date":"2015-02-27T17:00:30","date_gmt":"2015-02-27T08:00:30","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=1271"},"modified":"2025-09-11T14:16:00","modified_gmt":"2025-09-11T05:16:00","slug":"lpo%e5%af%be%e7%ad%96%e7%94%a8%e8%aa%9e%e9%9b%86","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=1271","title":{"rendered":"LPO\u5bfe\u7b56\u7528\u8a9e\u96c6 \u57fa\u790e\u7528\u8a9e\u3068\u8003\u3048\u65b9"},"content":{"rendered":"<p>\u73fe\u4ee3\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001LPO\u5bfe\u7b56\u306f\u6210\u679c\u5411\u4e0a\u306b\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3060\u3068\u8a8d\u77e5\u3055\u308c\u3066\u304d\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3069\u308c\u3060\u3051\u5e83\u544a\u3084SEO\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u5ba2\u3057\u3066\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6b20\u9665\u304c\u3042\u308c\u3070\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u58f2\u308c\u306a\u3044\u306e\u306f\u5f53\u305f\u308a\u524d\u3067\u3059\u3002<\/p>\n<p>SiTest \u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u89e3\u6790\u30fb\u6539\u5584\u3059\u308bLPO\u30c4\u30fc\u30eb\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<br \/>\n\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u3092\u76f4\u611f\u7684\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u305f\u305d\u306e\u6539\u5584\u7b56\u3092\u30c6\u30b9\u30c8\u3057\u306a\u304c\u3089\u6700\u9069\u5316\u3059\u308b\u300d\u305f\u3081\u306b\u3001 \u6a5f\u80fd\u3092\u4f01\u753b\u3001\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n\u4eca\u56de\u306f SiTest \u306e\u6a5f\u80fd\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001LPO\u5bfe\u7b56\u306b\u95a2\u3059\u308b\u7528\u8a9e\u3092\u3054\u8aac\u660e\u81f4\u3057\u307e\u3059\u3002<br \/>\n<!--more--><br \/>\n\u57fa\u672c\u7684\u306a\u7528\u8a9e\u304b\u3089LPO\u5bfe\u7b56\u306e\u6df1\u3044\u90e8\u5206\u307e\u3067\u304a\u4f1d\u3048\u3057\u307e\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u77e5\u308b\u3068\u3053\u308d\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n    <img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\"><br \/>\n  <\/a><\/p>\n<style>\n    .blog_cta_bannar:hover {\n      opacity: 0.8;\n    }\n  <\/style>\n<\/div>\n<p>&nbsp;<br \/>\n<img src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2015\/02\/lpo.png\" alt=\"lpo\"  \/><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">LPO\u5bfe\u7b56\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<h4><strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(LP)<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(Landing Page \/ LP)\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u5916\u90e8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u6700\u521d\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u7740\u5730\u3059\u308b\u300d\u30da\u30fc\u30b8\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u3044\u3046\u540d\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>LPO \/ LPO\u5bfe\u7b56<\/strong><\/h4>\n<p>&nbsp;<br \/>\nLPO(Landing Page Optimization)\u306f\u65e5\u672c\u8a9e\u3067\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/>\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u6210\u7d04\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u3001\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u5fc5\u9808\u306e\u8003\u3048\u65b9\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092LPO\u5bfe\u7b56\u3068\u547c\u3073\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u7c21\u5358\u306b\u624b\u306b\u5165\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3084\u30e6\u30fc\u30b6\u30fc\u306b\u8208\u5473\u3092\u6301\u305f\u305b\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&#8220;Landing Page Optimization&#8221;\u3068\u3044\u3046\u8a00\u8449\u306f1990\u5e74\u4ee3\u5f8c\u534a\u9803\u306b\u306f\u751f\u307e\u308c\u3066\u3044\u305f\u8003\u3048\u65b9\u3067\u30012000\u5e74\u4ee3\u306b\u306f\u591a\u304f\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n\u305d\u3057\u30662005\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u30b5\u30f3\u30ce\u30bc\u3067\u958b\u50ac\u3055\u308c\u305f\u300cSES(Search Engine Strategies)\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u300d\u3067\u300cLPO\u300d\u3068\u3044\u3046\u7565\u79f0\u304c\u4f7f\u308f\u308c\u3001\u305d\u306e\u8a00\u8449\u304c\u5e83\u307e\u3063\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>CRO \/ CRO\u5bfe\u7b56<\/strong><\/h4>\n<p>&nbsp;<br \/>\nCRO(Conversion Rate Optimization)\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u300d\u3068\u3044\u3046\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u5272\u5408(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387)\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304cCRO\u3067\u3001LPO\u3082CRO\u306e\u4e00\u7a2e\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u4f8b\u3048\u3070\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u6539\u5584\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u52d5\u7dda\u8a2d\u8a08\u306a\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u65bd\u7b56\u306fCRO\u5bfe\u7b56\u3068\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(CVR)<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(Conversion Rate \/ CVR)\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u76ee\u6a19\u9054\u6210\u3057\u305f\u4ef6\u6570(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570)\u3092\u30a2\u30af\u30bb\u30b9\u6570\u3067\u5272\u3063\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\nLPO\u5bfe\u7b56\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6210\u679c\u6307\u6a19\u3068\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u76f4\u5e30\u7387<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u3001\u6700\u521d\u306b\u8868\u793a\u3057\u305f\u30da\u30fc\u30b8\u3060\u3051\u3057\u304b\u95b2\u89a7\u3057\u306a\u304b\u3063\u305f\u4eba\u6570\u306e\u5272\u5408\u3092\u76f4\u5e30\u7387\u3068\u8a00\u3044\u307e\u3059\u3002<br \/>\n\u76f4\u5e30\u7387\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5165\u308a\u53e3\u3068\u306a\u3063\u305f\u30da\u30fc\u30b8(\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8)\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u30da\u30fc\u30b8\u3060\u3063\u305f\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cb7\u3044\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306a\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u3060\u3063\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u96e2\u8131\u7387<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5185\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u305b\u305a\u306b\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u4eba\u6570\u306e\u5272\u5408\u3092\u96e2\u8131\u7387\u3068\u8a00\u3044\u307e\u3059\u3002<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5834\u5408\u3060\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387+\u96e2\u8131\u7387=100\uff05\u3068\u306a\u308a\u3001\u96e2\u8131\u7387\u3092\u6e1b\u5c11\u3055\u305b\u308b\u3053\u3068\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br \/>\n\u96e2\u8131\u7387\u306f\u500b\u3005\u306e\u30da\u30fc\u30b8\u3067\u3082\u7b97\u51fa\u3067\u304d\u3001\u96e2\u8131\u7387\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">LPO\u5bfe\u7b56\u3067\u4f7f\u7528\u3055\u308c\u308b\u8003\u3048\u65b9\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<h4><strong>\u30de\u30eb\u30c1\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u306f\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3060\u3051\u3067\u306a\u304f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5404\u30da\u30fc\u30b8\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u5165\u53e3\u306b\u306a\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u30de\u30eb\u30c1\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9\u3068\u8a00\u3044\u307e\u3059\u3002<br \/>\nSEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8003\u3048\u65b9\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u4e0b\u5c64\u30da\u30fc\u30b8\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u5185\u5bb9\u3092\u63a1\u308a\u5165\u308c\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u96c6\u5ba2\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30de\u30eb\u30c1\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9\u306e\u8003\u3048\u65b9\u3092\u8e0f\u307e\u3048\u308b\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5404\u30da\u30fc\u30b8\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306a\u308a\u3001\u305d\u308c\u305e\u308c\u3067LPO\u5bfe\u7b56\u3092\u884c\u3063\u3066\u6210\u7d04\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u5229\u7528\u3057\u3084\u3059\u3044\u304b\u3092\u8868\u3059\u8a00\u8449\u3067\u3059\u3002<br \/>\n\u7279\u306b\u9ad8\u9f62\u8005\u3084\u969c\u5bb3\u8005\u306a\u3069\u30cf\u30f3\u30c7\u30a3\u3092\u6301\u3064\u65b9\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u300c\u30a6\u30a7\u30d6\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u300d\u3068\u3082\u547c\u3070\u308c\u3001\u8a2a\u554f\u3057\u305f\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5bb9\u6613\u306b\u60c5\u5831\u3092\u5165\u624b\u30fb\u767a\u4fe1\u3067\u304d\u3001\u305d\u306e\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u308b\u72b6\u614b\u306b\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/>\n\u65e5\u672c\u306b\u304a\u3044\u3066\u306fJIS\u304c2004\u5e746\u6708\u306b\u516c\u8868\u3057\u305f\u30a6\u30a7\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u30fb\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u3042\u308a\u3001Web\u30b3\u30f3\u30c6\u30f3\u30c4JIS\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306f\u65e5\u672c\u8a9e\u3067\u300c\u4f7f\u3044\u3084\u3059\u3055\u300d\u3084\u300c\u4f7f\u3044\u52dd\u624b\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u5b9a\u7fa9\u3092\u6301\u3064\u8a00\u8449\u3067\u3059\u3002<br \/>\n1998\u5e74\u306eISO 9241-11\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6307\u5b9a\u3055\u308c\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u969b\u306e\u300c\u6709\u52b9\u3055\u300d\u300c\u52b9\u7387\u300d\u300c\u6e80\u8db3\u5ea6\u300d\u300c\u5229\u7528\u72b6\u6cc1\u300d\u306e\u5ea6\u5408\u3044\u3092\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9(UI)<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9(User Interface \/ UI)\u3068\u306f\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u304a\u3051\u308b\u3001\u753b\u9762\u8868\u793a\u3084\u30a6\u30a4\u30f3\u30c9\u30a6\u3001\u30e1\u30cb\u30e5\u30fc\u306a\u3069\u306e\u5168\u822c\u7684\u306a\u64cd\u4f5c\u611f\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a6\u30a7\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u7279\u306b\u300c\u30a6\u30a7\u30d6\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9(Web User Interface \/ WUI)\u300d\u3068\u547c\u3070\u308c\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u4e0a\u3067\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u304b\u304c\u3059\u3050\u306b\u5206\u304b\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9(UX)<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9(User Experience \/ UX)\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u305f\u6642\u306b\u5f97\u3089\u308c\u308b\u6e80\u8db3\u5ea6\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002<br \/>\n\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3084\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u4f7f\u3044\u3084\u3059\u3055\u3084\u64cd\u4f5c\u611f\u3092\u8868\u3059\u306e\u306b\u5bfe\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u4f7f\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u697d\u3057\u3055\u3001\u611f\u52d5\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u300c\u771f\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u3084\u308a\u305f\u3044\u3053\u3068\u304c\u5b9f\u73fe\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u6982\u5ff5\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f2005\u5e74\u306b\u5f53\u6642Apple\u3067\u50cd\u3044\u3066\u3044\u305f\u30a2\u30e1\u30ea\u30ab\u306e\u8a8d\u77e5\u5fc3\u7406\u5b66\u8005\u3067\u3042\u308b\u30c9\u30ca\u30eb\u30c9\u30fb\u30a2\u30fc\u30b5\u30fc\u30fb\u30ce\u30fc\u30de\u30f3\u304c\u8003\u6848\u3057\u305f\u8003\u3048\u65b9\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>QUEST FORMULA(\u30af\u30a8\u30b9\u30c8\u30d5\u30a9\u30fc\u30df\u30e5\u30e9)<\/strong><\/h4>\n<p>&nbsp;<br \/>\nQUEST FORMULA(\u30af\u30a8\u30b9\u30c8\u30d5\u30a9\u30fc\u30df\u30e5\u30e9)\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u9ad8\u3081\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u578b\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n&#8220;Qualify(\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b)&#8221;\u3002&#8221;Understand(\u7406\u89e3\u30fb\u5171\u611f\u3092\u793a\u3059)&#8221;\u3001&#8221;Educate(\u6559\u80b2\u3059\u308b)&#8221;\u3001&#8221;Stimulate(\u8208\u596e\u3055\u305b\u308b)&#8221;\u3001&#8221;Transition(\u884c\u52d5\u3055\u305b\u308b)&#8221;\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>AIDA\u306e\u6cd5\u5247<\/strong><\/h4>\n<p>&nbsp;<br \/>\n\u6d88\u8cbb\u8005\u306b4\u6bb5\u968e\u306e\u5fc3\u7406\u72b6\u614b\u3092\u8868\u3057\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u3082\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u578b\u304cAIDA(\u30a2\u30a4\u30fc\u30c0)\u306e\u6cd5\u5247\u3068\u547c\u3070\u308c\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<br \/>\n&#8220;Attention(\u6ce8\u610f\u3092\u5f15\u304f)&#8221;\u3001&#8221;Interest(\u8208\u5473\u3092\u6301\u305f\u305b\u308b)&#8221;\u3001&#8221;Desire(\u6b32\u6c42\u3092\u751f\u3080)&#8221;\u3001&#8221;Action(\u884c\u52d5\u3055\u305b\u308b)&#8221;\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h4><strong>PASONA\u306e\u6cd5\u5247<\/strong><\/h4>\n<p>&nbsp;<br \/>\nPASONA(\u30d1\u30bd\u30ca)\u306e\u6cd5\u5247\u3068\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u6d3b\u767a\u5316\u3055\u305b\u308b\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u578b\u306e1\u3064\u3067\u3059\u3002<br \/>\n&#8220;Problem(\u554f\u984c\u3092\u63d0\u8d77\u3059\u308b)&#8221;\u3001&#8221;Agitation(\u554f\u984c\u3092\u717d\u308a\u7acb\u3066\u308b)&#8221;\u3001&#8221;Solution(\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b)&#8221;\u3001&#8221;Narrow down(\u9650\u5b9a\u611f\u3092\u51fa\u3059)&#8221;\u3001&#8221;Action(\u884c\u52d5\u3055\u305b\u308b)&#8221;\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u3001QUEST FOMULA\u3082AIDA\u306e\u6cd5\u5247\u3082PASONA\u306e\u6cd5\u5247\u3082\u5909\u308f\u308a\u307e\u305b\u3093\u3002<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n\u4eca\u56de\u306fLPO\u5bfe\u7b56\u306b\u95a2\u308f\u308b\u7528\u8a9e\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3067\u304d\u308b\u3053\u3068\u3001\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u77e5\u8b58\u306f\u307e\u3060\u307e\u3060\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<br \/>\n\u307e\u305a\u306f\u57fa\u672c\u3092\u6291\u3048\u3066\u3001LPO\u5bfe\u7b56\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u59cb\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\n&nbsp;<br \/>\nSiTest \u3067\u306fLPO\u5bfe\u7b56\u3092\u3053\u308c\u304b\u3089\u59cb\u3081\u308b\u4eba\u306b\u3068\u3063\u3066\u3082\u7121\u6599\u3067\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u6b21\u56de\u3092\u304a\u697d\u3057\u307f\u306b\uff01<\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n    <img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\"><br \/>\n  <\/a><\/p>\n<style>\n    .blog_cta_bannar:hover {\n      opacity: 0.8;\n    }\n  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