{"id":1807,"date":"2016-03-23T13:00:07","date_gmt":"2016-03-23T04:00:07","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=1807"},"modified":"2016-03-24T15:55:43","modified_gmt":"2016-03-24T06:55:43","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%95%e3%82%a7%e3%82%a2%e3%82%bb%e3%83%9f%e3%83%8a%e3%83%bc%e3%83%ac%e3%83%9d%e3%83%bc","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=1807","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30d5\u30a7\u30a2\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u300c\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u300d\u305d\u306e\uff12"},"content":{"rendered":"<p>\u4eca\u56de\u306f\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001\u4f01\u696d\u306e\u8ab2\u984c\u3068\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\n\u4f01\u696d\u306e\u8ab2\u984c<\/h3>\n<\/div>\n<p>\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u5c0e\u5165\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u6b21\u306e\u3088\u3046\u306a\u554f\u984c\u70b9\u89e3\u6c7a\u306b\u304a\u3044\u3066\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30fb\u5e83\u544a\u306a\u3069\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u3042\u3052\u305f\u3044<\/li>\n<li>\u30fb\u30b3\u30b9\u30c8\u524a\u6e1b<\/li>\n<\/ul>\n<p>\u3057\u304b\u3057Google Analytics \u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u30ec\u30dd\u30fc\u30c8\u5206\u6790\u306a\u3069\u3001\u69d8\u3005\u306a\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3089\u306f\u8907\u96d1\u3067\u3042\u308b\u305f\u3081\u3001\u4f7f\u3044\u8f9b\u304f\u8cbb\u7528\u304c\u9ad8\u3044\u4e8b\u304c\u591a\u3044\u306e\u3067\u3059\u3002Web\u62c5\u5f53\u8005\u306f\u591a\u5fd9\u306a\u65b9\u304c\u591a\u304f\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u6642\u9593\u3082\u639b\u304b\u308a\u3001\u4e0a\u53f8\u306b\u5831\u544a\u3059\u308b\u306e\u3082\u3068\u3066\u3082\u5927\u5909\u3067\u3059\u3002\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u74b0\u5883\u306b\u3064\u3044\u3066\u3082\u6700\u9069\u5316\u306e\u5fc5\u8981\u304c\u3042\u308a\u3001\u6bce\u6708\u306e\u696d\u52d9\u30b3\u30b9\u30c8\u304c\u639b\u304b\u308a\u307e\u3059\u3002Web\u62c5\u5f53\u8005\u306f\u3001\u4e0b\u56f3\u306e\u300c\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u300d\u306e\u554f\u984c\u70b9\u306b\u3042\u308b\u3088\u3046\u306a\u60a9\u307f\u3092\u3082\u3064\u4e8b\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_13-1024x723.png\" alt=\"\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u554f\u984c\u70b9\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1815\" \/><\/p>\n<p>\u3067\u306f\u3001\u3053\u308c\u304b\u3089\u306e\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3053\u308c\u304b\u3089\u306e\u30c4\u30fc\u30eb\u306f\u4e0b\u8a18\u306e\u56f3\u306e\u3088\u3046\u306b\u4f7f\u3044\u6613\u304f\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3057\u3066\u3001\u4eba\u5de5\u77e5\u80fd\u3084\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308a\u696d\u52d9\u52b9\u7387\u3092\u5287\u7684\u306b\u5909\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_14-1024x723.png\" alt=\"\u3053\u308c\u304b\u3089\u306e\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1814\" \/><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/h3>\n<\/div>\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3046\u306e\u306f\u3001\u300c\u611b\u7740\u3068\u7d50\u3073\u3064\u304d\u300d\u3001\u305d\u308c\u306f\u9867\u5ba2\u6e80\u8db3\u3067\u306f\u306a\u3044<br \/>\n\u3082\u3046\u4e00\u6b69\u5148\u306e\u30e6\u30fc\u30b6\u611f\u60c5\u3067\u306f\u3068\u79c1\u9054\u306f\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u307e\u305a\u3001\u4ee5\u4e0b\u306e\u56f3\u300c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u3068\u306f\u300d\u3092\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_17-1024x723.png\" alt=\"\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1813\" \/><\/p>\n<p>\u5de6\u5074\u306e\u5168\u3066\u306e\u9805\u76ee\u306f\u3001\u7279\u306b\u4eba\u9593\u304c\u4ecb\u3055\u306a\u304f\u3066\u3082\u3067\u304d\u308b\u4f5c\u696d\u3067\u3042\u308a\u3001\u4eba\u5de5\u77e5\u80fd\u3067\u5927\u4f53\u3092\u62c5\u3046\u3068\u3053\u308d\u306b\u306a\u308a\u307e\u3059\u3002\u53f3\u5074\u306f\u500b\u4eba\u7684\u306a\u76f8\u4e92\u4f5c\u7528\u3067\u3001\u4eba\u9593\u304c\u3084\u308b\u3079\u304d\u3068\u3053\u308d\u3068\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u306f\u5fc5\u8981\u3067\u3059\u3002\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u5f37\u5316\u3059\u308b\u3068\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316<\/h3>\n<\/div>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u9867\u5ba2\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u308a\u3001\u611b\u7740\u3092\u6301\u3063\u3066\u53e3\u30b3\u30df\u3092\u884c\u3063\u3066\u4e0b\u3055\u308b\u9867\u5ba2\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u3082\u3063\u3068\u524d\u306b\u884c\u3046\u4e8b\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308a\u3001\u30e6\u30fc\u30b6\u304c\u3069\u306e\u3088\u3046\u306bWeb\u30b5\u30a4\u30c8\u306b\u51fa\u4f1a\u3044\u3001\u305d\u3057\u3066\u5546\u54c1\u3092\u8cfc\u8cb7\u3057\u3001\u305d\u306e\u5f8c\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30dd\u30a4\u30f3\u30c8\u3001\u3064\u307e\u308a\u63a5\u70b9\u306f\u9593\u9055\u3044\u306a\u304f\u6700\u8fd1\u306fWeb\u30b5\u30a4\u30c8\u304c\u591a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u3001UI\/UX\u3068\u3044\u3046\u70b9\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u306e\u4f53\u9a13\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308bWeb\u30b5\u30a4\u30c8\u304c\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u3092\u611f\u3058\u308b\u898b\u305f\u76ee\u3082\u5f37\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u69d8\u3005\u306a\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001DSP\u3082\u79c1\u9054\u306f\u8a66\u3057\u3066\u307f\u307e\u3057\u305f\u304c\u3001UX\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3067\u304d\u305a\u3001\u826f\u3044LTV (Life Time Value)\u306b\u7e4b\u304c\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002UX\u3092\u9ad8\u3081\u308b\u306b\u306f\u4f5c\u696d\u304c\u81a8\u5927\u3067\u3042\u308a\u3001\u7686\u3055\u3093\u3082\u3054\u7d4c\u9a13\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u3089\u3092SiTest (\u30b5\u30a4\u30c6\u30b9\u30c8)\u3067\u6700\u9069\u5316\u3084\u8003\u3048\u65b9\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6574\u7406<\/h3>\n<\/div>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb\u306e\u6574\u7406\u3068\u3044\u3046\u70b9\u3067\u8003\u3048\u308b\u306b\u5f53\u305f\u3063\u3066\u3001\u4e0b\u56f3\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb\u306e\u6574\u7406\u300d\u3092\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_18-1024x723.png\" alt=\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30d9\u30eb\u306e\u6574\u7406\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1812\" \/><\/p>\n<p>\u8868\u306b\u306f\u4f4e\u3001\u4e2d\u3001\u9ad8\u3001\u6700\u9ad8\u3068\u3042\u308a\u307e\u3059\u3002\u4f4e\u3044\u306e\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u3044\u3068\u3044\u3046\u8a33\u3067\u306f\u306a\u304f\u3001\u307e\u305aWeb\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u304b\u3089\u59cb\u307e\u308b\u90e8\u5206\u3068\u304a\u8003\u3048\u4e0b\u3055\u3044\u3002\u6700\u7d42\u7684\u306b\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u308b\u306b\u305f\u3081\u306b\u306f\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u30ab\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u307e\u3067\u6301\u3063\u3066\u884c\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br 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left;\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7<\/h3>\n<\/div>\n<p>\u300c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u300d\u306e\u56f3\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002Who\u3001What\u3001How\u3001Action UI\/UX\u306e\u9806\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_20-1024x708.png\" alt=\"\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\" width=\"604\" height=\"417\" class=\"alignnone size-large wp-image-1810\" \/><\/p>\n<p>Who\uff1a<br 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