{"id":1960,"date":"2016-03-31T12:03:49","date_gmt":"2016-03-31T03:03:49","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=1960"},"modified":"2016-03-31T12:03:49","modified_gmt":"2016-03-31T03:03:49","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%95%e3%82%a7%e3%82%a2%e3%82%bb%e3%83%9f%e3%83%8a%e3%83%bc%e3%83%ac%e3%83%9d%e3%83%bc-2","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=1960","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30d5\u30a7\u30a2\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u300c\u4eba\u5de5\u77e5\u80fd\u306b\u3088\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u300d\u305d\u306e\uff13"},"content":{"rendered":"<p>\u4eca\u56de\u306f\u3001\u5f15\u304d\u7d9a\u304d\u5e02\u5834\u30c7\u30fc\u30bf\u3084\u6539\u5584\u4e8b\u4f8b\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u5e02\u5834\u30c7\u30fc\u30bf\uff11<br \/>\n<\/h3>\n<\/div>\n<p>\u300c\u5e02\u5834\u30c7\u30fc\u30bf\u2460 \uff08BtoC EC\u5e02\u5834\u898f\u6a21\u4e88\u6e2c\uff09\u300d\u306e\u56f3\u3092\u3054\u89a7\u4e0b\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_22-1024x723.png\" alt=\"\u5e02\u5834\u30c7\u30fc\u30bf1\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1962\" 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\/><\/p>\n<p>\u4e0a\u56f3\u306f\u3001\u7121\u4f5c\u70ba\u306e15\u6b73\u301c79\u6b73\u306e\u8001\u82e5\u7537\u5973\u306e15\u5e74\u9593\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u53f3\u56f3\u3067\u306e2015\u5e74\u306e\u3068\u3053\u308d\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u300249.1%\u304c\u30cd\u30c3\u30c8\u901a\u8ca9\u7d4c\u9a13\u8005\u3067\u3059\u3002\u5e02\u5834\u898f\u6a21\u306f\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u307e\u3060\u534a\u6570\u304c\u30cd\u30c3\u30c8\u901a\u8ca9\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u30012011\u5e74\u306b\u304a\u3044\u306671.2%\u304c\u901a\u8ca9\u3092\u7d4c\u9a13\u3057\u3066\u304a\u308a\u3001\u73fe\u572885%\u4f4d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u73fe\u72b6\u6cc1\u3092\u8003\u3048\u307e\u3059\u3068\u4eca\u5f8c\u65e5\u672c\u304c\u30a2\u30e1\u30ea\u30ab\u306b\u7af6\u4e89\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u3082\u3001\u4eba\u5de5\u77e5\u80fd\u304c\u65e5\u672c\u3067\u5207\u308a\u96e2\u305b\u306a\u3044\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\n\u6539\u5584\u4e8b\u4f8b<\/h3>\n<\/div>\n<p>\u4eca\u56de\u306e\u8b1b\u6f14\u306b\u304a\u3044\u3066\u53d6\u308a\u4e0a\u3052\u305f\u6539\u5584\u4e8b\u4f8b\u70b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u4e00\u3064\u76ee\u306e\u6539\u5584\u70b9\u306f\u3001\u4eba\u5de5\u77e5\u80fd\u3067\u81ea\u52d5A\/B\u30c6\u30b9\u30c8\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u8a66\u307f\u3001\u5bfe\u8c61\u5546\u54c1\u306eWeb\u30b5\u30a4\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u601d\u308f\u308c\u305f\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u306a\u304f\u3059\u3053\u3068\u306b\u3088\u308a\u3001\u30a2\u30af\u30bb\u30b9\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u4e0a\u304c\u3063\u305f\u4f8b\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002<br \/>\n\u682a\u5f0f\u4f1a\u793e\u30ec\u30b9\u30c8\u30d5\u30a9\u30fc\u69d8\u306e\u4e8b\u4f8b\u3067\u3059\u3002\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u76f4\u8ca9\u306e\u30a6\u30d5\u30c9\u30fc\u30eb\u3068\u3044\u3046\u88fd\u54c1\u3067\u3059\u3002\u30c6\u30ec\u30d3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u7206\u767a\u7684\u4eba\u6c17\u3067\u3042\u308a\u3001\uff11\u6642\u9593\u3067\u306f\u6570\u5343\u4e07\u5186\u306e\u58f2\u308a\u4e0a\u3052\u3092\u8a87\u308a\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306f\u306a\u304b\u306a\u304b\u58f2\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u5f0a\u793e\u306b\u3054\u4f9d\u983c\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_26-1024x723.png\" alt=\"\u30b5\u30a4\u30c8\u306e\u6539\u5584\u4e8b\u4f8b\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1964\" \/><\/p>\n<p>\u6539\u5584\u70b91<br \/>\n\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001Web\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u7e26\u30b5\u30a4\u30ba13,734\u30d4\u30af\u30bb\u30eb\u306e\u30ed\u30f3\u30b0\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u3059\u300217\u753b\u9762\u5206\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u306a\u3044\u3068\u3001\u4e0b\u90e8\u306e\u8cfc\u5165\u30dc\u30bf\u30f3\u306b\u5230\u9054\u3067\u304d\u306a\u3044\u72b6\u614b\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u69cb\u6210\u300d\u306e\u56f3\u306f\u3001LP\u305d\u308c\u305e\u308c\u306e\u69cb\u6210\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30dd\u30a4\u30f3\u30c8\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4fe1\u983c\u611f\u3067\u3042\u308a\u3001No.9\u306e\u300c\u30ad\u30ce\u30b3\u535a\u58eb\u306e\u60c5\u71b1\u300d\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u305d\u3057\u3066\u3001\u30a2\u30ce\u30c6\u30fc\u30b7\u30e7\u30f3\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u3001\u4eba\u5de5\u77e5\u80fd\u3092\u4f7f\u3063\u305f\u81ea\u52d5A\/B\u30c6\u30b9\u30c8\u3092\u8a66\u307f\u305f\u7d50\u679c\u304c\u3001\u300c\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u306b\u3088\u308bCVR\u5411\u4e0a\u300d\u3067\u3059\u3002<\/p>\n<p>\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u30ad\u30ce\u30b3\u535a\u58eb\u300d\u304c\u306a\u3044\u65b9\u304c\u3001\u826f\u3044\u3068\u3044\u3046\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u8a66\u3057\u306b\u4e00\u5ea6\u3001\u3053\u306e\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u306a\u304f\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u4e0a\u304c\u308b\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u6539\u5584\u70b92 \u2013 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(4\u3064)\u306b\u304a\u3044\u3066\u3001\u30ab\u30fc\u30c8\u9077\u79fb\u73871.69%\u3068\u4e00\u756a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3088\u304f\u898b\u308b\u3068\u3001\u6700\u521d\u3068\u6700\u5f8c\u3057\u304b\u898b\u3089\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3082\u81ea\u52d5\u30c6\u30b9\u30c8\u3067\u7d50\u679c\u304c\u51fa\u3066\u3044\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u6539\u5584\u70b9\uff14 &#8211; \u696d\u52d9\u306e\u5927\u5e45\u306a\u52b9\u7387\u5316<\/p>\n<p>\u56f3\u306e\u300c\u6539\u5584\u2463\uff1a\u696d\u52d9\u306e\u5927\u5e45\u306a\u52b9\u7387\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_32-1024x723.png\" alt=\"\u696d\u52d9\u306e\u5927\u5e45\u306a\u52b9\u7387\u5316\" width=\"604\" height=\"426\" class=\"alignnone size-large wp-image-1970\" \/><\/p>\n<p>\u5f93\u6765\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306fGoogle Analytics\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3082\u542b\u3081\u3066\u304b\u306a\u308a\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002Google Analytics\u304b\u3089A\/B\u30c6\u30b9\u30c8\u307e\u3067\u3001\u6700\u4f4e10\u6642\u9593\u3060\u3063\u305f\u306e\u3082\u306e\u304c\u4eba\u5de5\u77e5\u80fd\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001A\/B\u30c6\u30b9\u30c8\u307e\u3067\u6700\u4f4e1\u6642\u9593\u3068\u6539\u5584\u3055\u308c\u307e\u3057\u305f\u3002\u5f0a\u793e\u3082\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u3057\u3066\u3001CRO(Conversion Rate Optimization)\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001SiTest Partner\u69d8\u306b\u3053\u308c\u304b\u3089\u3069\u3093\u3069\u3093\u6d3b\u7528\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: 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loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/03\/MTfair-2016_36-1024x708.png\" alt=\"\u4f5c\u696d\u52b9\u7387\u3092\u9ad8\u3081\u308b\" width=\"604\" height=\"417\" class=\"alignnone size-large wp-image-1972\" 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\/><\/p>\n<p>\u6559\u5e2b\u7121\u3057\u5b66\u7fd2\u3068\u6559\u5e2b\u3042\u308a\u5b66\u7fd2\u3092\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u6559\u5e2b\u306a\u3057\u5b66\u7fd2\u306f\u3001\u30c7\u30fc\u30bf\u306e\u50be\u5411\u3092\u4f5c\u308b\u305f\u3081\u306b\u3088\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u81ea\u52d5\u7684\u306b\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u884c\u3044\u3001\u9867\u5ba2\u306e\u30af\u30e9\u30b9\u30bf\u3092\u4f5c\u3063\u305f\u5834\u5408\u306b\u3001\u305d\u306e\u50be\u5411\u3092\u5927\u96d1\u628a\u306b\u628a\u63e1\u3059\u308b\u4e8b\u304c\u53ef\u80fd\u3067\u3059\u3002\u6559\u5e2b\u3042\u308a\u5b66\u7fd2\u306f\u3001\u5165\u529b\u51fa\u529b\u306e\u30c7\u30fc\u30bf\u3092\u5165\u308c\u308b\u591a\u69d8\u95a2\u4fc2\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u732b\u306e\u753b\u50cf\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u308c\u304c\u732b\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u6559\u3048\u308b\u305f\u3081\u306b\u306f\u30011\u5343\u4e07\u9805\u76ee\u3082\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u4ed6\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u3082\u4e0b\u56f3\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img 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