{"id":2291,"date":"2016-05-24T12:01:10","date_gmt":"2016-05-24T03:01:10","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=2291"},"modified":"2024-05-27T12:23:38","modified_gmt":"2024-05-27T03:23:38","slug":"%e3%82%ab%e3%82%b4%e8%90%bd%e3%81%a1%e3%81%af%e3%81%aa%e3%81%9c%e8%b5%b7%e3%81%93%e3%82%8b%ef%bc%9f%e6%b5%b7%e5%a4%96%e8%aa%bf%e6%9f%bb%e3%83%87%e3%83%bc%e3%82%bf%e3%81%a7%e8%a6%8b%e3%82%8befo","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=2291","title":{"rendered":"\u30ab\u30b4\u843d\u3061\u306f\u306a\u305c\u8d77\u3053\u308b\uff1f\u6d77\u5916\u8abf\u67fb\u30c7\u30fc\u30bf\u3067\u898b\u3048\u305f\u7406\u7531\u3068EFO\u306b\u3088\u308b\u6539\u5584\u306e\u30b9\u30b9\u30e1"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001SiTest \u4e8b\u696d\u90e8\u306e\u6797\u3067\u3059\u3002<\/p>\n<p>\u65e5\u3005EC\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u65b9\u3005\u306b\u3068\u3063\u3066\u3001<br \/>\n\u30ab\u30b4\u843d\u3061\uff08\u30ab\u30fc\u30c8\u653e\u68c4; shopping cart abandonment\uff09<br \/>\n\u3059\u306a\u308f\u3061\u300c\u305b\u3063\u304b\u304f\u30ab\u30b4\u306b\u5165\u308c\u3066\u304f\u308c\u305f\u306e\u306b\u8cb7\u3046\u306e\u3092\u3084\u3081\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u306f\u3001<br \/>\n\u7d76\u5bfe\u306b\u907f\u3051\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3088\u306d\u3002<\/p>\n<p><a href=\"https:\/\/sitest.jp\/lp-smartform\/\" target=\"_blank\" rel=\"noopener noreferrer\">CVR120%\u6539\u5584\u306e\u30b9\u30c6\u30c3\u30d7\u578bEFO\u300cSMART\u30d5\u30a9\u30fc\u30e0\u300d<\/a><\/p>\n<p><!--more--><br \/>\n\u5b9f\u5e97\u8217\u3067\u8a00\u3046\u3068\u3001\u30ab\u30b4\u306b\u5165\u308c\u3066\u30ec\u30b8\u306b\u4e26\u3093\u3067\u3044\u308b\u6700\u4e2d\u306b\u8cb7\u3046\u306e\u3092\u3084\u3081\u3066\u5e97\u3092\u51fa\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u3082\u306e\u3002<br \/>\n\u305d\u3093\u306a\u4eba\u304c\u7d9a\u51fa\u3059\u308b\u5b9f\u5e97\u8217\u306f\u65e9\u3005\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001<br \/>\nEC\u30b5\u30a4\u30c8\u3060\u3068\u5f53\u305f\u308a\u524d\u306e\u5149\u666f\u3060\u3063\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u65e5\u306f\u3001\u6d77\u5916\u30b5\u30a4\u30c8\u304b\u3089\u96c6\u3081\u305f\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001<br \/>\n\u3044\u304b\u306bEFO\u304c\u5927\u5207\u306a\u306e\u304b\u3092\u304a\u4f1d\u3048\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3010Index\u3011<br \/>\n\uff11\uff0e\u653e\u68c4\u7387\u306f\u3001\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u9065\u304b\u306b\u9ad8\u3044<br \/>\n\uff12\uff0e\u306a\u305c\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u305f\u306e\u304b\uff1f<br \/>\n\uff13\uff0e\u3060\u304b\u3089\u3001EFO\u304c\u5927\u5207\uff01<br \/>\n\uff14\uff0e\u6700\u5f8c\u306b<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\uff11\uff0e\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306f\u3001\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u9065\u304b\u306b\u9ad8\u3044<\/h3>\n<\/div>\n<p>\u307e\u305a\u306f\u3001\uff11\u3064\u76ee\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2294\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/04\/statistic_id270073_us-online-shopping-cart-abandonment-rate-2012-2015.png\" alt=\"statistic_id270073_us-online-shopping-cart-abandonment-rate-2012-2015\" width=\"1000\" height=\"743\" \/><br \/>\n\uff08\u51fa\u5178\uff1aStatista &#8220;<a href=\"http:\/\/www.statista.com\/statistics\/270073\/online-shopping-cart-abandonment-rate-in-the-united-states\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Online shopping cart abandonment rate in the United States from 1st quarter 2012 to 4th quarter 2015<\/a>&#8220;\uff09<\/p>\n<p>2012\u5e74\u7b2c1\u56db\u534a\u671f\uff5e2015\u5e74\u7b2c4\u56db\u534a\u671f\u307e\u3067\u3001\u30a2\u30e1\u30ea\u30ab\u306eEC\u30b5\u30a4\u30c8\u3067\u306e\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u3092\u8ffd\u3044\u304b\u3051\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\n\u82e5\u5e72\u306e\u4e0a\u4e0b\u306f\u3042\u308a\u307e\u3059\u304c\u6982\u306d7\u5272\u306f\u8d85\u3048\u3066\u304a\u308a\u3001\u5897\u52a0\u50be\u5411\u306b\u3082\u898b\u3048\u307e\u3059\u3002<br \/>\nEC\u30b5\u30a4\u30c8\u3067\u7269\u3092\u8cb7\u304a\u3046\u3068\u3057\u3066\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u4eba\u306e\u3001\u5b9f\u306b7\u5272\u4ee5\u4e0a\u304c\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u306a\u304b\u306a\u304b\u885d\u6483\u7684\u306a\u6570\u5b57\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u30a2\u30b8\u30a2\u306b\u7d5e\u3063\u3066\u307f\u308b\u3068\u3069\u3046\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u30a2\u30e1\u30ea\u30ab\u3068\u306f\u6587\u5316\u3082\u8cfc\u8cb7\u306b\u5bfe\u3059\u308b\u610f\u8b58\u3082\u9055\u3044\u307e\u3059\u304c\u3001\u540c\u3058\u7d50\u679c\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\uff12\u3064\u3081\u306e\u30c7\u30fc\u30bf\u306f\u3053\u3061\u3089\u3002<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2296\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/04\/statistic_id441744_asia_-online-cart-or-basket-abandonment-rate-2014-by-country.png\" alt=\"statistic_id441744_asia_-online-cart-or-basket-abandonment-rate-2014-by-country\" width=\"1000\" height=\"743\" \/><br \/>\n\uff08\u51fa\u5178\uff1aStatista &#8220;<a href=\"http:\/\/www.statista.com\/statistics\/441744\/online-cart-or-basket-abandonment-rate-asia\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Online shopping cart or basket abandonment rate in selected Asian countries as of October 2014<\/a>&#8220;\uff09<\/p>\n<p>2014\u5e7410\u6708\u306e1\u30f6\u6708\u9593\u3067\u56de\u7b54\u8005\u30824,604\u4eba\u3068\u5c11\u306a\u3044\u3067\u3059\u304c\u3001\u50be\u5411\u3092\u898b\u308b\u3060\u3051\u3067\u3042\u308c\u3070\u5341\u5206\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u9a5a\u304d\u306e\u7d50\u679c\u3067\u3059\u3002<br \/>\n\u65e5\u672c\u3067\u306f85%\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\uff01<br \/>\n\u3082\u3057\u304b\u3059\u308b\u3068\u3001\u30a2\u30b8\u30a2\u306f\u6b27\u7c73\u3088\u308a\u3082\u3055\u3089\u306b\u30b7\u30d3\u30a2\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u65e5\u672c\u3067EC\u3092\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u3001\u307e\u3055\u306b\u808c\u3067\u611f\u3058\u3066\u304a\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<br \/>\n\u3088\u304f\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u65b9\u304c\u30ab\u30b4\u843d\u3061\u306e\u8a71\u306e\u969b\u306b\u300c7\u5272\u300d\u3068\u3044\u3046\u8868\u73fe\u3092\u4f7f\u3046\u306e\u3092\u8033\u306b\u3057\u307e\u3059\u304c\u3001<br \/>\n\u73fe\u72b6\u306f\u3082\u3063\u3068\u53b3\u3057\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3010\u88dc\u8db3\u3011<br \/>\n\u7c73\u56fd\u3000Baymand\u7814\u7a76\u6240\u304c\u8abf\u67fb\u3001\u767a\u8868\u3057\u305f\u8cc7\u6599(&#8220;<a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">33 Cart Abandonment Rate Statistics<\/a>&#8220;\uff09\u306b\u3088\u308b\u3068\u3001<br \/>\n2016\u5e741\u670814\u65e5\u73fe\u5728\u307e\u3067\u306e\u5168\u4e16\u754c\u306e\u69d8\u3005\u306a\u30ab\u30fc\u30c8\u3067\u306e\u653e\u68c4\u7387\u306e\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5e73\u5747\u3059\u308b\u3068\u3001\u51e1\u305d68.63%\u306b\u306a\u308b\u305d\u3046\u3067\u3059\u3002<br \/>\n\u4e0a\u8a18\u306e\u6570\u5b57\u3088\u308a\u3082\u4f4e\u3081\u306b\u51fa\u3066\u3044\u308b\u3088\u3046\u306b\u3082\u898b\u3048\u307e\u3059\u304c\u3001\u500b\u3005\u306e\u6570\u5b57\u3092\u898b\u3066\u3044\u304f\u3068<br \/>\n\u3053\u306e\u8abf\u67fb\u3067\u308280%\u3092\u8d85\u3048\u308b\u3082\u306e\u3082\u3042\u308a\u3001\u4e0a\u8a18\u306e\u6570\u5b57\u304c\u7279\u7570\u70b9\u3067\u306f\u306a\u3044\u3067\u3042\u308d\u3046\u3053\u3068\u304c\u63a8\u5bdf\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\uff12\uff0e\u306a\u305c\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u305f\u306e\u304b\uff1f<\/h3>\n<\/div>\n<p>\u3055\u3066\u3001\u3067\u306f\u306a\u305c\u30ab\u30fc\u30c8\u653e\u68c4\u3092\u3057\u305f\u3093\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u3082\u3046\u5c11\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u62fe\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u81f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\uff13\u3064\u3081\u306e\u30c7\u30fc\u30bf\u306f\u3053\u3061\u3089\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2301\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/04\/statistic_id441735_asia_-reasons-for-abandoning-online-shopping-carts-2014.png\" alt=\"statistic_id441735_asia_-reasons-for-abandoning-online-shopping-carts-2014\" width=\"1000\" height=\"743\" \/><br \/>\n\uff08\u51fa\u5178\uff1aStatista &#8220;<a href=\"http:\/\/www.statista.com\/statistics\/441735\/reasons-for-abandoning-online-shopping-carts-asia\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Reasons for abandoning digital shopping carts among online shoppers in Asia as of Octiber 2014<\/a>&#8220;\uff09<\/p>\n<p>\uff12\u3064\u3081\u306e\u30c7\u30fc\u30bf\u3067\u56de\u7b54\u3057\u305f\u4eba\u305f\u3061\u304c\u3001\u3069\u3093\u306a\u7406\u7531\u3067\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u305f\u306e\u304b\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u610f\u8a33\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001\u3056\u3063\u304f\u308a\u3068\u8a33\u3057\u3066\u307f\u307e\u3057\u305f\u3002<br \/>\n&nbsp;<\/p>\n<pre>\r\n\u30fb\u305d\u3082\u305d\u3082\u307e\u3060\u8cfc\u5165\u3059\u308b\u72b6\u614b\u3067\u306f\u306a\u304b\u3063\u305f\u304c\u3001\r\n\u5f8c\u3067\u8cb7\u3046\u305f\u3081\u306b\u30ab\u30fc\u30c8\u5185\u306b\u5546\u54c1\u3092\u304a\u3044\u3066\u304a\u304d\u305f\u304b\u3063\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300058%\r\n\r\n\u30fb\u305d\u3082\u305d\u3082\u307e\u3060\u8cfc\u5165\u3059\u308b\u72b6\u614b\u3067\u306f\u306a\u304b\u3063\u305f\u304c\u3001\r\n\u9001\u6599\u3082\u542b\u3081\u305f\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u3092\u4ed6\u306e\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u305f\u304b\u3063\u305f\u3000\u3000\u3000\u3000\u3000\u300050%\r\n\r\n\u30fb\u9001\u6599\u306b\u3088\u3063\u3066\u3001\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u304c\u8003\u3048\u3066\u3044\u305f\u3088\u308a\u9ad8\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u300043%\r\n\r\n\u30fb\u81ea\u3089\u306e\u767a\u6ce8\u6570\u3067\u306f\u3001\u9001\u6599\u304c\u7121\u6599\u306b\u306a\u308b\u8cfc\u5165\u984d\u306b\u306f\u6e80\u305f\u306a\u304b\u3063\u305f\u3000\u3000\u3000\u300042%\r\n\r\n\u30fb\u672c\u5f53\u306f\u6ce8\u6587\u307e\u3067\u3059\u308b\u306f\u305a\u3060\u3063\u305f\u304c\u3001\u3046\u3063\u304b\u308a\u96e2\u8131\u3057\u3066\u3057\u307e\u3063\u305f\u3000\u3000\u3000\u300033%\r\n\r\n\u30fb\u81ea\u5206\u306e\u3084\u308a\u305f\u3044\u6c7a\u6e08\u65b9\u6cd5\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300030%\r\n<\/pre>\n<p>&nbsp;<br \/>\n&nbsp;<br \/>\n\u9001\u6599\u3068\u3044\u3046\u8a00\u8449\u304c\u3001\u3084\u305f\u3089\u3068\u73fe\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30e6\u30fc\u30b6\u30fc\u306f\u601d\u3063\u305f\u4ee5\u4e0a\u306b\u9001\u6599\u306b\u654f\u611f\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<br \/>\n\u30a2\u30de\u30be\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u3064\u304b\u3080\u305f\u3081\u3001\u6700\u8fd1\u307e\u3067\u305a\u3063\u3068\u9001\u6599\u7121\u6599\u3092\u884c\u3063\u3066\u3044\u305f\u306e\u3082<br \/>\n\u3053\u3046\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u57fa\u3065\u304f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3082\u3063\u3068\u591a\u304f\u306e\u4eba\u306b\u8a73\u7d30\u306b\u300c\u306a\u3093\u3067\u8cb7\u3046\u306e\u8f9e\u3081\u305f\u3093\uff1f\u300d\u3068\u805e\u3044\u3066\u307f\u305f\u3044\uff01<br \/>\n\u3068\u3044\u3046\u308f\u3051\u3067\u3001\uff14\u3064\u3081\u306e\u30c7\u30fc\u30bf\u306f\u3053\u3061\u3089\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2305\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/04\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012.png\" alt=\"statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012\" width=\"1000\" height=\"1048\" \/><br \/>\n\uff08\u51fa\u5178\uff1aStatista &#8220;<a href=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Reasons for customers to drop out of an online purchase in 2012 &#8211; Why do online shoppers leave without paying?<\/a>&#8220;\uff09<\/p>\n<p>2012\u5e741\uff5e2\u6708\u306e\u30c7\u30fc\u30bf\u306a\u306e\u3067\u5c11\u3057\u53e4\u3044\u3067\u3059\u304c\u3001\u4e16\u754c\u4e2d\u306e19000\u4eba\u3082\u306e\u4e00\u822c\u8cfc\u8cb7\u8005\u3068153\u4eba\u306e\u5c0f\u58f2\u8cfc\u8cb7\u62c5\u5f53\u8005\u3092\u8abf\u67fb\u3057\u3066\u3044\u308b\u306e\u3067<br \/>\n\u30ab\u30fc\u30c8\u653e\u68c4\u3057\u305f\u4eba\u306e\u50be\u5411\u306f\u3064\u304b\u3081\u308b\u306e\u3067\u306f\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3082\u307e\u305f\u610f\u8a33\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3056\u3063\u304f\u308a\u3068\u8a33\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n&nbsp;<\/p>\n<pre>\r\n\u30fb\u4e88\u671f\u3057\u306a\u3044\u4fa1\u683c\u3092\u63d0\u793a\u3055\u308c\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300056%\r\n\u30fb\u305d\u3082\u305d\u3082\u898b\u3066\u3044\u305f\u3060\u3051\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300037%\r\n\u30fb\u4ed6\u306e\u5834\u6240\u3067\u3001\u3088\u308a\u5b89\u3044\u3082\u306e\u3092\u898b\u3064\u3051\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300036%\r\n\u30fb\u5168\u4f53\u7684\u306a\u8cbb\u7528\u304c\u9ad8\u304b\u3063\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300032%\r\n\u30fb\u8cb7\u3046\u3053\u3068\u305d\u306e\u3082\u306e\u3092\u3084\u3081\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300026%\r\n\u30fb\u30b5\u30a4\u30c8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u8907\u96d1\u3059\u304e\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300025%\r\n\u30fb\u30b5\u30a4\u30c8\u304c\u30af\u30e9\u30c3\u30b7\u30e5\u3057\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300024%\r\n\u30fb\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u904e\u7a0b\u304c\u9577\u3059\u304e\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300021%\r\n\u30fb\u6c7a\u6e08\u306b\u969b\u3057\u3066\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30c1\u30a7\u30c3\u30af\u304c\u53b3\u3057\u3059\u304e\u305f\u3000\u3000\u300018%\r\n\u30fb\u6c7a\u6e08\u306e\u969b\u306b\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u4e0d\u5b89\u3092\u611f\u3058\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u300017%\r\n\u30fb\u914d\u9001\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u3075\u3055\u308f\u3057\u3044\u3082\u306e\u304c\u306a\u304b\u3063\u305f\u3000\u3000\u3000\u3000\u300016%\r\n\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u30bf\u30a4\u30e0\u30a2\u30a6\u30c8\u3057\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300015%\r\n\u30fb\u81ea\u56fd\u4ee5\u5916\u306e\u901a\u8ca8\u3067\u4fa1\u683c\u304c\u8868\u793a\u3055\u308c\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300013%\r\n\u30fb\u652f\u6255\u3044\u304c\u62d2\u5426\u3055\u308c\u305f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u300011%\r\n<\/pre>\n<p>&nbsp;<br \/>\n&nbsp;<br \/>\n\u3084\u306f\u308a\u3001\u4fa1\u683c\u304c\u8cb7\u3046\u304b\u3069\u3046\u304b\u306e\u5224\u65ad\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\nEC\u3067\u306f\u3001\u5546\u54c1\u4ee3\u91d1\u4ee5\u5916\u306b\u3082\u3001\u914d\u9001\u6599\u3001\u7a0e\u91d1\u3001\u95a2\u7a0e\u3084\u624b\u6570\u6599\u306a\u3069\u304c\u304b\u304b\u308b\u5834\u5408\u3082\u3042\u308a\u3001<br \/>\n\u30ab\u30fc\u30c8\u306b\u5165\u308c\u3066\u307f\u3066\u3001\u305d\u306e\u5408\u8a08\u91d1\u984d\u304c\u5546\u54c1\u4fa1\u683c\u3068\u5927\u304d\u306a\u4e56\u96e2\u304c\u3042\u308b\u3068<br \/>\n\u30ab\u30fc\u30c8\u653e\u68c4\u3092\u5f15\u304d\u8d77\u3053\u3057\u3084\u3059\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u305d\u308c\u4ee5\u5916\u306e\u9805\u76ee\u306b\u76ee\u3092\u5411\u3051\u308b\u3068\u3001<br \/>\n\u30b5\u30a4\u30c8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3084\u4f7f\u3044\u52dd\u624b\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3066\u304a\u308a\u3001<br \/>\n\u9069\u5207\u306a\u8a98\u5c0e\u3001\u9069\u5207\u306a\u9577\u3055\u3001\u9069\u5207\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u3068\u3044\u3046\u306e\u304c\u8cfc\u8cb7\u884c\u52d5\u3092\u5de6\u53f3\u3059\u308b\u3053\u3068\u306b\u3082\u6ce8\u76ee\u3067\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\uff13\uff0e\u3060\u304b\u3089\u3001EFO\u304c\u5927\u5207\uff01<\/h3>\n<\/div>\n<p>\u62c5\u5f53\u8005\u306e\u65b9\u306f\u3053\u3046\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u899a\u3068\u8fd1\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u307e\u305f\u3001\u3053\u3046\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u899a\u3092\u30b5\u30a4\u30c8\u904b\u55b6\u306e\u969b\u306b\u6d3b\u304b\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>EFO\u3068\u306f\u3001Entry Form Optimization\u306e\u7565\u3067\u3001<br \/>\nEC\u30b5\u30a4\u30c8\u3067\u8a00\u3046\u3068\u3001\u6700\u5f8c\u306e\u8cfc\u5165\u753b\u9762\u3067\u306e\u30ab\u30b4\u843d\u3061\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u624b\u3092\u6253\u3061\u307e\u3057\u3087\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u7d50\u679c\u304b\u3089\u3001<br \/>\n\u6700\u5f8c\u306e\u6c7a\u6e08\u753b\u9762\u306b\u884c\u304f\u307e\u3067\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u304c\u5206\u304b\u3089\u306a\u3044\u3068\u30ab\u30b4\u843d\u3061\u3057\u6613\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<br \/>\n\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<br \/>\n\u3067\u306f\u3001\u6c7a\u6e08\u753b\u9762\u3088\u308a\u524d\u306e\u753b\u9762\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u9001\u6599\u3092\u8f09\u305b\u308b\u30d1\u30bf\u30fc\u30f3\u3092\u8a66\u3057\u3066\u307f\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\nSiTest \u306a\u3089\u3001\u7c21\u5358\u306a\u64cd\u4f5c\u3067AB\u30c6\u30b9\u30c8\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3042\u308b\u3044\u306f\u3001<br \/>\n\u8cfc\u5165\u307e\u3067\u306e\u64cd\u4f5c\u304c\u8907\u96d1\u3060\u3063\u305f\u308a\u5197\u9577\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u30ab\u30b4\u843d\u3061\u3057\u6613\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<br \/>\n\u3068\u3044\u3046\u4eee\u8aac\u3082\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<br \/>\nSiTest \u3067\u306f\u3001\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6539\u5584\u652f\u63f4\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3069\u3053\u304c\u5165\u529b\u5fc5\u9808\u306a\u306e\u304b\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3057\u3066\u3042\u3052\u305f\u308a\u3001<br \/>\n\u90f5\u4fbf\u756a\u53f7\u306e\u3068\u3053\u308d\u306f\u6570\u5b57\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u3068\u3053\u308d\u306f\u534a\u89d2\u82f1\u6570\u5b57\u3001\u3068\u3044\u3063\u305f\u6587\u5b57\u306e\u7a2e\u985e\u306e\u5909\u66f4\u3092<br \/>\n\u652f\u63f4\u3057\u3066\u3042\u3052\u308b\u3068\u697d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<br \/>\n\u3053\u3046\u3057\u3066\u652f\u63f4\u6a5f\u80fd\u3092\u8a66\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u78ba\u304b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\uff14\uff0e\u6700\u5f8c\u306b<\/h3>\n<\/div>\n<p>\u65e5\u672c\u8a9e\u3067\u691c\u7d22\u3059\u308b\u3068\u3042\u307e\u308a\u3053\u3046\u3044\u3063\u305f\u30c7\u30fc\u30bf\u304c\u51fa\u3066\u3053\u306a\u3044\u306e\u3067\u3059\u304c\u3001<br \/>\n\u82f1\u8a9e\u3067\u691c\u7d22\u3059\u308b\u3068\u3001\u3053\u306e\u3088\u3046\u306b\u305f\u304f\u3055\u3093\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u308c\u304b\u3089\u5b9a\u671f\u7684\u306b\u3001\u6d77\u5916\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u60c5\u5831\u3082\u304a\u4f1d\u3048\u3057\u3066\u3044\u3051\u308c\u3070\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u3092\u3057\u3066\u3082\u3089\u3044\u3001<br \/>\n\u30ab\u30b4\u843d\u3061\u3092\u6e1b\u3089\u3057\u3066CVR\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001SiTest \u4e8b\u696d\u90e8\u306e\u6797\u3067\u3059\u3002 \u65e5\u3005EC\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u65b9\u3005\u306b\u3068\u3063\u3066\u3001 \u30ab\u30b4\u843d\u3061\uff08\u30ab\u30fc\u30c8\u653e\u68c4; shopping cart abandonment\uff09 \u3059\u306a\u308f\u3061\u300c\u305b\u3063\u304b\u304f\u30ab\u30b4\u306b\u5165\u308c\u3066\u304f\u308c\u305f\u306e\u306b\u8cb7\u3046\u306e\u3092\u3084\u3081\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u306f\u3001 \u7d76\u5bfe\u306b\u907f\u3051\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3088\u306d\u3002 CVR120%\u6539\u5584\u306e\u30b9\u30c6\u30c3\u30d7\u578bEFO\u300cSMART\u30d5\u30a9\u30fc\u30e0\u300d<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[],"acf":{"keywords":"\u304b\u3054\u843d\u3061, \u30ab\u30b4\u843d\u3061, \u30ab\u30fc\u30c8\u653e\u68c4, \u30ab\u30fc\u30c8\u653e\u68c4\u7387, \u7406\u7531, EFO, \u6d77\u5916\u30c7\u30fc\u30bf, \u8abf\u67fb, 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