{"id":24377,"date":"2021-12-17T19:11:59","date_gmt":"2021-12-17T10:11:59","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=24377"},"modified":"2022-06-20T14:10:13","modified_gmt":"2022-06-20T05:10:13","slug":"kpi%e8%a8%ad%e5%ae%9a%e3%81%a7%e5%a4%b1%e6%95%97%e3%81%97%e3%81%aa%e3%81%84%e3%81%9f%e3%82%81%e3%81%ae3%e3%81%a4%e3%81%ae%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%80%90web%e6%8b%85%e5%bd%93%e8%80%85","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=24377","title":{"rendered":"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5931\u6557\u3057\u306a\u3044KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5"},"content":{"rendered":"<p>\u7686\u3055\u3093\u306f\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066KPI \u306e\u8a2d\u5b9a\u3092\u884c\u3048\u3066\u3044\u307e\u3059\u304b\uff1f<br \/>\nWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001KPI \u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<br \/>\nKPI \u306f\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08\u30b4\u30fc\u30eb\uff09\u3092\u9054\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u305d\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3068\u306a\u308a\u3001\u4f01\u696d\u3084\u7d44\u7e54\u306e\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306fKPI \u8a2d\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u4e2d\u5fc3\u306b\u307e\u3068\u3081\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u307e\u305f\u52d5\u753b\u3067\u3082\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3054\u8208\u5473\u3042\u308b\u65b9\u306f\u76ee\u6b21\u3088\u308a\u8a18\u4e8b\u306e\u4e00\u756a\u4e0b\u304b\u3089\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"font-weight:bold;\">\u76ee\u6b21<\/span><\/p>\n<ul class=\"article_contents\">\n<li><a href=\"#link01\">KPI \u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#link02\">KPI \u8a2d\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9<\/a><\/li>\n<li><a href=\"#link03\">Web \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308bKPI\u9805\u76ee<\/a><\/li>\n<li><a href=\"#link04\">KPI \u8a2d\u5b9a\u3067\u6210\u529f\u3059\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<li><a href=\"#link05\">\u307e\u3068\u3081<\/a><\/li>\n<li><a href=\"#link06\">\u89e3\u8aac\u52d5\u753b<\/a><\/li>\n<\/ul>\n<div class=\"border_heading\" id=\"link01\">\n<h2>KPI \u3068\u306f\uff1f<\/h2>\n<\/div>\n<p>KPI \u3068\u306fKey Performance Indicator\u306e\u7565\u3067\u3001\u4f01\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u3044\u3063\u305f\u7d44\u7e54\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u696d\u7e3e\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<br \/>\nWeb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u8a55\u4fa1\u3057\u3001\u9054\u6210\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u6307\u3059\u8a00\u8449\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a<\/span>\u3057\u3001KPI \u306e\u9054\u6210\u72b6\u6cc1\u3092\u5e38\u306b\u628a\u63e1\u3057\u306a\u304c\u3089Web \u30b5\u30a4\u30c8\u3092\u904b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u7d30\u3084\u304b\u306a\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\" id=\"link02\">\n<h2>KPI \u8a2d\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<\/div>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u6700\u7d42\u7684\u306a\u76ee\u7684\u304b\u3089\u9006\u7b97\u3057\u3066\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\nKGI\u3001KSF\u3001KPI\u306e\u69cb\u9020\u3092\u7406\u89e3\u3057\u3066\u3001KPI\u30c4\u30ea\u30fc\u3092\u3082\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2021\/12\/5fb5d6e3-c2dd6e5169cde68f37f96808cda82795.png\" alt=\"\" width=\"1182\" height=\"600\" class=\"aligncenter size-full wp-image-26001\" \/><\/p>\n<h3>\u2460KGI\uff08\u6700\u7d42\u7684\u306b\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\uff09\u3092\u8a2d\u5b9a<\/h3>\n<p>\u4f01\u696d\u3084\u7d44\u7e54\u304c\u56db\u534a\u671f\u30fb\u5e74\u6b21\u306a\u3069\u306e\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308bKGI\u306f\u3001\u5168\u793e\u54e1\u304c\u5bb9\u6613\u306b\u7406\u89e3\u3057\u3001\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u6570\u5024\u76ee\u6a19\u3092\u542b\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u307e\u305f<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u3067\u3042\u308b<\/span>\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>\u2461KSF\u3092\u8a2d\u5b9a<\/h3>\n<p>\u5927\u304d\u306a\u76ee\u6a19\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6210\u529f\u8981\u56e0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u73fe\u72b6\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3001\u6210\u529f\u306e\u305f\u3081\u306b\u5fc5\u8981\u3068\u306a\u308b\u8981\u56e0\u3092\u6319\u3052\u3066\u3044\u304d\u8907\u6570\u8ab2\u984c\u304c\u3042\u308c\u3070\u3001\u3072\u3068\u3064\u306eKGI\u306e\u4e0b\u306b\u8907\u6570\u306eKSF\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u2462KPI \u3092\u8a2d\u5b9a<\/h3>\n<p>\u5c0e\u304d\u51fa\u3057\u305fKSF\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u7acb\u3066\u308b\u4e2d\u9593\u7684\u306a\u76ee\u6a19\u304cKPI\u3067\u3059\u3002<br \/>\n\u591a\u304f\u306e\u5834\u5408\u3001\u3072\u3068\u3064\u306eKSF \u306b\u5bfe\u3057\u3066\u8907\u6570\u306eKPI \u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u304c\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u3069\u306eKPI \u3082\u6570\u5b57\u3067\u8868\u305b\u308b\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3067\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/span><br \/>\n\u307e\u305f\u3001KPI \u306fKGI \u306e\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u306a\u306e\u3067\u3001\u305d\u306e\u9054\u6210\u304c\u7d50\u679c\u7684\u306bKGI \u306e\u9054\u6210\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>EC \u30b5\u30a4\u30c8\u3067\u8a2d\u5b9a\u3057\u305f\u4e00\u4f8b\u3092\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2021\/12\/de237025-eafa0ccf80f4767e9c91623c6460212a.png\" alt=\"\" width=\"1076\" height=\"540\" class=\"aligncenter size-full wp-image-26002\" \/><\/p>\n<div class=\"border_heading\" id=\"link03\">\n<h2>Web \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308bKPI\u9805\u76ee<\/h2>\n<\/div>\n<p>Web \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308bKPI\u9805\u76ee\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:15px;\">\n\u30fbPV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<br \/>\n\u30fbUU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<br \/>\n\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u8a2a\u554f\u6570\uff09<br \/>\n\u30fb\u56de\u904a\u7387\u3001\u76f4\u5e30\u7387<br \/>\n\u30fbCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<br \/>\n\u30fbCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3001\u6210\u679c\u5358\u4fa1\uff09<br \/>\n\u30fb\u9867\u5ba2\u5358\u4fa1<br \/>\n\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\n<\/div>\n<p>\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308b\u4f01\u696dWeb\u30b5\u30a4\u30c8\u3067\u306f\u3001\u305d\u306e\u5f8c\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u3064\u306a\u304c\u308b\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306a\u308a\u3001KPI \u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3060\u3057\u6700\u7d42\u7684\u306aKGI \u306f\u6210\u7d04\u306a\u306e\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u304b\u3089\u5546\u8ac7\u306b\u81f3\u308b\u5272\u5408\uff08\u5546\u8ac7\u7387\uff09\u3084\u3001\u6210\u7d04\u7387\u3082\u78ba\u8a8d\u3057\u3066\u3044\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background-color: #eee; padding:15px;\">\n\u3010KPI\u8a2d\u5b9a\u306e\u4f8b\u3011<br \/>\n\u30fbCVR\uff08\u8cc7\u6599\u8acb\u6c42\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u898b\u7a4d\u3082\u308a\u306a\u3069\uff09<br \/>\n\u30fb\u5546\u8ac7\u7387\u3001\u6210\u7d04\u7387<br \/>\n\u30fb\u9867\u5ba2\u7372\u5f97\u5358\u4fa1 \u203b\u5e83\u544a\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\n<\/div>\n<div class=\"border_heading\" id=\"link04\">\n<h2>KPI \u8a2d\u5b9a\u3067\u6210\u529f\u3059\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<\/div>\n<h3>\u2460\u5b9f\u73fe\u53ef\u80fd\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>KGI \u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306fKPI \u306e\u9054\u6210\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305fKPI \u306f\u5b9f\u73fe\u53ef\u80fd\u306a\u3082\u306e\u3067\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<br \/>\n\u3082\u3057\u9054\u6210\u3067\u304d\u306a\u3044\u3088\u3046\u306aKPI 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