{"id":26264,"date":"2022-07-22T19:18:25","date_gmt":"2022-07-22T10:18:25","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=26264"},"modified":"2025-09-25T16:28:48","modified_gmt":"2025-09-25T07:28:48","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b94-%e3%83%97%e3%83%ad%e3%83%91%e3%83%86%e3%82%a3%e3%81%ae%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%80%80%e3%83%a6%e3%83%8b%e3%83%90","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=26264","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3000\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u5c0e\u5165\u6e08\u307f\u30b5\u30a4\u30c8\u7de8"},"content":{"rendered":"<p>\u6cd5\u4eba\u500b\u4eba\u554f\u308f\u305a\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u304a\u4f7f\u3044\u306e\u65b9\u306f\u305f\u304f\u3055\u3093\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3057\u304b\u3057\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306f2023\u5e746\u6708\u3044\u3063\u3071\u3044\u3067\u8a08\u6e2c\u3092\u505c\u6b62\u3001\u5ec3\u6b62\u304c\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\nGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306b\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u84c4\u7a4d\u3057\u305f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d99\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u307e\u305f\u30012023\u5e747\u67081\u65e5\u4ee5\u964d\u306f\u8a08\u6e2c\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u306e\u8a08\u6e2c\u306f\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3078\u65e9\u6025\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u65e2\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u5c0e\u5165\u6e08\u307f\u306e\u65b9\u304c\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6<a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight:bold;\">\u76ee\u6b21<\/span><\/p>\n<ul class=\"article_contents\">\n<li><a href=\"#link00\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306f<\/a><\/li>\n<li><a href=\"#link01\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a>\n<ul>\n<li><a href=\"#link01_1\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210<\/a><\/li>\n<li><a href=\"#link01_2\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\uff08gtag.js\uff09\u3092\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link02\">GA4 \u8a2d\u5b9a\u4ee3\u884c\u652f\u63f4\u306e\u3054\u6848\u5185<\/a>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"border_heading\" id=\"link00\">\n<h2>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306f<\/h2>\n<\/div>\n<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306f\u3001\u65b0\u305f\u306a\u57fa\u6e96\u3067Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\nWeb\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001\u307e\u305f\u306f\u305d\u306e\u4e21\u65b9\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001<span style=\"font-weight:bold;\">1\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u304d100\u500b<\/span>\u307e\u3067\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u306f\u3001<span style=\"font-weight:bold;\">\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\uff1e\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\uff1e\u300c\u30d3\u30e5\u30fc\u300d<\/span>\u3068\u3044\u3063\u305f\u69cb\u9020\u3067\u3057\u305f\u304c\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \uff08GA4\uff09\u3067\u306f\u3001<span style=\"font-weight:bold;\">\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\uff1e\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d<\/span>\u3068\u3044\u3046\u69cb\u9020\u306b\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<div class=\"border_heading\" id=\"link01\">\n<h2>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<\/div>\n<div class=\"frame_headding\" id=\"link01_1\">\n<h3>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210<\/h3>\n<\/div>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u65e2\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u300c GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u306e\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u8a2d\u5b9a\u3092\u5f15\u304d\u7d99\u3044\u3067 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u3092\u7c21\u5358\u306b\u767b\u9332\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n&nbsp;<\/p>\n<div style=\"background-color: #ffdab9; padding:15px;\">\n\u203b\u6ce8\u610f<br \/>\n\u300c GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30ed\u30d1\u30c6\u30a3\u30da\u30fc\u30b8\u304b\u3089\u5229\u7528\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u304c\u3001\u9593\u9055\u3048\u3084\u3059\u3044\u9805\u76ee\u306b GA4 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306f GA4 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306e\u30ea\u30f3\u30af\u96c6\u3067\u3059\u306e\u3067\u3001\u9593\u9055\u3048\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<p>&nbsp;<\/p>\n<h4>\u2460\u5de6\u4e0b\u306b\u3042\u308b\u6b6f\u8eca\u30de\u30fc\u30af\u306e\u7ba1\u7406\u753b\u9762\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066 GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u9078\u629e<\/h4>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/07\/0d968513-20220722162717.png\" alt=\"GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3092\u9078\u629e\" width=\"930\" height=\"324\" class=\"aligncenter size-full wp-image-26285\" \/><br \/>\n\u51fa\u5178\uff1a\u5165\u9580Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94: 1\u6642\u9593\u3067GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u7fd2\u5f97<br \/>\n&nbsp;<\/p>\n<h4>\u2461 GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u300c\u3088\u3046\u3053\u305d\u300d\u3092\u30af\u30ea\u30c3\u30af<\/h4>\n<p>\u203b\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f \u65e2\u306bGA4 \u306b\u767b\u9332\u6e08\u307f\u306a\u306e\u3067\u4ee5\u4e0b\u306e\u624b\u9806\u306f\u4e0d\u8981<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/07\/877e0a8d-20220722162737.png\" alt=\"\u300c\u3088\u3046\u3053\u305d\u300d\u3092\u30af\u30ea\u30c3\u30af\" width=\"1026\" height=\"510\" class=\"aligncenter size-full wp-image-26287\" \/><br \/>\n\u51fa\u5178\uff1a\u5165\u9580Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94: 1\u6642\u9593\u3067GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u7fd2\u5f97<br \/>\n&nbsp;<\/p>\n<h4>\u2462\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af<\/h4>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u57fa\u672c\u8a2d\u5b9a\u3092\u30b3\u30d4\u30fc\u3057\u305f GA4 \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\uff08\u203b\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306f\u542b\u307e\u308c\u307e\u305b\u3093\uff09<br \/>\n\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u5171\u6709\u306f\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u5143\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u306f\u4e00\u5207\u5f71\u97ff\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u300c\u65e2\u5b58\u306e\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6709\u52b9\u306b\u3057\u307e\u3059\u300d\u306e\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3066\u304b\u3089\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001GA4 \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<br \/>\n\u305d\u308c\u3068\u540c\u6642\u306b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3082\u884c\u308f\u308c\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/07\/dab4f02e-20220722162800.png\" alt=\"\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\" width=\"944\" height=\"758\" class=\"aligncenter size-full wp-image-26291\" \/><br \/>\n\u51fa\u5178\uff1a\u5165\u9580Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94: 1\u6642\u9593\u3067GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u7fd2\u5f97<br \/>\n&nbsp;<\/p>\n<div style=\"background-color: #ffdab9; padding:15px;\">\n\u203b\u91cd\u8981<br \/>\n\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u5229\u7528\u3057\u3066\u3044\u308b\u30bf\u30b0\u306e\u5f62\u5f0f\u304c\u300cgtag.js\u300d\u3068\u3044\u3046\u6700\u65b0\u7248\u306e\u5f62\u5f0f\u3067\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002<br 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src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/07\/ecf8818f-20220722162828.png\" alt=\"\u300c GA4 \u30d7\u30ed\u30d1\u30c6\u30a3 \u3092\u78ba\u8a8d\u300d\u3092\u30af\u30ea\u30c3\u30af\" width=\"938\" height=\"430\" class=\"aligncenter size-full wp-image-26289\" \/><br \/>\n\u51fa\u5178\uff1a\u5165\u9580Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94: 1\u6642\u9593\u3067GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u7fd2\u5f97<br \/>\n&nbsp;<\/p>\n<h4>\u2464 GA4 \u306e\u7ba1\u7406\u753b\u9762\u306b\u9077\u79fb\u3059\u308b\u306e\u3067\u3001\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u30af\u30ea\u30c3\u30af\u3057URL\u3092\u9078\u629e<\/h4>\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u65e2\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u65e2\u306b URL 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