{"id":26347,"date":"2022-08-01T20:30:19","date_gmt":"2022-08-01T11:30:19","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=26347"},"modified":"2025-09-25T16:20:51","modified_gmt":"2025-09-25T07:20:51","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b94-%e3%83%97%e3%83%ad%e3%83%91%e3%83%86%e3%82%a3%e3%81%ae%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%80%80google-%e3%82%bf%e3%82%b0","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=26347","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3000Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \u4f7f\u7528\u7de8"},"content":{"rendered":"<p>2020\u5e7410\u6708\u306b Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08 GA4 \uff09\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u4ee5\u964d\u3001\u5207\u308a\u66ff\u3048\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u5f93\u6765\u306e\u3082\u306e\u3068\u6bd4\u3079\u308b\u3068\u4ed5\u69d8\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u90e8\u5206\u3082\u591a\u304f\u3001\u5c0e\u5165\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3089\u308c\u3066\u3044\u308b\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u524d\u56de\u306e\u8a18\u4e8b\u3067\u306f\u65e2\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u5c0e\u5165\u6e08\u307f\u306e\u65b9\u304c\u3001 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u524d\u56de\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3002<br \/>\n<a href=\"https:\/\/sitest.jp\/blog\/?p=26264\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3000\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08 UA \uff09\u5c0e\u5165\u6e08\u307f\u30b5\u30a4\u30c8\u7de8<\/a><\/p>\n<p>\u4eca\u56de\u306f Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \u3092\u4f7f\u7528\u3057\u3066\u3001 GA4 \u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight: bold;\">\u76ee\u6b21<\/span><\/p>\n<ul class=\"article_contents\">\n<li><a href=\"#link00\"> Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \uff08 GA4 \uff09\u3068\u306f<\/a><\/li>\n<li><a href=\"#link01\"> Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \uff08 GTM \uff09\u3092\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n<li><a href=\"#link02\"> GTM \u3092\u4f7f\u7528\u3057\u305f GA4 \u8a2d\u5b9a\u30fb\u5207\u308a\u66ff\u3048\u306e\u624b\u9806<\/a><\/li>\n<li><a href=\"#link03\"> GA4 \u8a2d\u5b9a\u4ee3\u884c\u652f\u63f4\u306e\u3054\u6848\u5185<\/a><\/li>\n<\/ul>\n<div id=\"link00\" class=\"border_heading\">\n<h2> Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08 GA4 \uff09\u3068\u306f<\/h2>\n<\/div>\n<p>\u307e\u305a\u306f Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \uff08\u4ee5\u4e0b\u3001 GA4 \uff09\u306b\u3064\u3044\u3066\u3001\u7c21\u5358\u306b\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3059\u3002<br \/>\n GA4 \u3067\u306f\u3001\u8fd1\u5e74\u591a\u69d8\u5316\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a08\u6e2c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u5f93\u6765\u306e Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u3067\u306f\u51fa\u6765\u306a\u304b\u3063\u305f\u30c7\u30fc\u30bf\u306e\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u3063\u305f\u6b21\u4e16\u4ee3\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\n\u5f93\u6765\u306e Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3059\u3079\u3066\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u3067\u884c\u308f\u308c\u3066\u304a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001 GA4 \u3067\u306f\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u3068\u306a\u3063\u305f\u70ba\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3044\u3067\u884c\u52d5\u3057\u305f\u969b\u3067\u3082\u3001\u540c\u4e00\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u8fd1\u5e74\u591a\u69d8\u5316\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u3001 GA4 \u3067\u306f\u4e3b\u306b\u4e0b\u8a18\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"article_contents\">\n<li>Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u306e\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c<\/li>\n<li> Google \u306e\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u4e88\u6e2c\u6a5f\u80fd<\/li>\n<li> Cookie \u3092\u4f7f\u7528\u3057\u306a\u3044\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u305f\u30c7\u30fc\u30bf\u7ba1\u7406\u6a5f\u80fd<\/li>\n<\/ul>\n<p>\u3057\u304b\u3057\u3001 GA4 \u306f\u307e\u3060\u6539\u826f\u4e2d\u306e\u6bb5\u968e\u3067\u3059\u3002<br \/>\n\u3053\u308c\u304b\u3089\u3082\u65b0\u3057\u3044\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u306e\u3067\u3001 Google \u306e\u516c\u5f0f\u30da\u30fc\u30b8\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u306e\u6982\u8981\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/sitest.jp\/blog\/?p=26139\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3068\u306f\uff1f\u30ea\u30ea\u30fc\u30b9\u306e\u80cc\u666f\u3084\u65b0\u6a5f\u80fd\u3001\u6d3b\u7528\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u89e3\u8aac<\/a><\/p>\n<div id=\"link01\" class=\"border_heading\">\n<h2> Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \uff08 GTM \uff09\u3092\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<\/div>\n<p> GA4 \u306f\u3001 Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08\u4ee5\u4e0b\u3001GTM\uff09\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u5c0e\u5165\u30fb\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3082\u3057\u3001 GTM \u3092\u307e\u3060\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001 GA4 \u3078\u306e\u5207\u308a\u66ff\u3048\u524d\u306b\u3001\u30bf\u30b0\u306e\u8a2d\u7f6e\u3092 GTM \u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<div id=\"link01_1\" class=\"frame_headding\">\n<h3>\u2460 GTM \u306b\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u3001 GA4 \u306e\u30bf\u30b0\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b<\/h3>\n<\/div>\n<p> GTM \u306e\u30bf\u30b0\u30bf\u30a4\u30d7\u306e\u9078\u629e\u3067\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u300c GA4 \u8a2d\u5b9a\u300d\u300c GA4 \u30a4\u30d9\u30f3\u30c8\u300d\u30bf\u30b0\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001 GTM \u3092\u4f7f\u7528\u3059\u308c\u3070\u3001Web\u30b5\u30a4\u30c8\u306eHTML\u30b3\u30fc\u30c9\u3092\u66f8\u304d\u63db\u3048\u308b\u3053\u3068\u306a\u304f\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<div id=\"link01_1\" class=\"frame_headding\">\n<h3>\u2461\u30bf\u30b0\u306e\u4e00\u62ec\u7ba1\u7406\u304c\u53ef\u80fd<\/h3>\n<\/div>\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u306b GTM \u306e\u30b3\u30fc\u30c9\u3092\u4e00\u5ea6\u8a2d\u7f6e\u3057\u3066\u304a\u3051\u3070\u3001\u3053\u308c\u4ee5\u964d\u306e\u30bf\u30b0\u306e\u7ba1\u7406\u306f\u3059\u3079\u3066 GTM \u5185\u3067\u884c\u308f\u308c\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u30bf\u30b0\u3092\u5909\u66f4\u30fb\u66f4\u65b0\u3057\u305f\u969b\u3082 GTM \u3055\u3048\u8a2d\u7f6e\u3057\u3066\u3044\u308c\u3070\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u5909\u66f4\u30bf\u30b0\u306e\u9069\u7528\u4f5c\u696d\u3092\u884c\u3046\u3068\u3044\u3046\u624b\u9593\u304c\u304b\u304b\u308a\u307e\u305b\u3093\u3002<br \/>\n GA4 \u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u969b\u306b\u3082\u3068\u3066\u3082\u4fbf\u5229\u3067\u3059\u304c\u3001\u4eca\u5f8c\u30bf\u30b0\u306e\u8ffd\u52a0\u304c\u3042\u3063\u305f\u969b\u306b\u3082\u8a2d\u7f6e\u6f0f\u308c\u7b49\u306e\u30ea\u30b9\u30af\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"link01_1\" class=\"frame_headding\">\n<h3>\u2462\u4e0d\u5177\u5408\u304c\u8d77\u304d\u305f\u5834\u5408\u3067\u3082\u3001\u524d\u306e\u72b6\u614b\u306b\u5fa9\u5143\u304c\u53ef\u80fd<\/h3>\n<\/div>\n<p> GTM \u3067\u306f\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u3054\u3068\u306b\u8a2d\u5b9a\u3092\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4e0d\u5177\u5408\u304c\u8d77\u3053\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u516c\u958b\u524d\u306e\u72b6\u614b\u306b\u5fa9\u5143\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n GA4 \u306f\u73fe\u5728\u6539\u826f\u4e2d\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u4e88\u671f\u305b\u306c\u30c8\u30e9\u30d6\u30eb\u304c\u8d77\u3053\u308a\u3046\u308b\u3053\u3068\u3082\u5bb9\u6613\u306b\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u4f55\u3089\u304b\u306e\u4e0d\u5177\u5408\u306b\u3088\u308a\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u52d5\u4f5c\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3063\u305f\u30c8\u30e9\u30d6\u30eb\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u306e\u304c GTM \u3092\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<div id=\"link02\" class=\"border_heading\">\n<h2>GTM\u3092\u4f7f\u7528\u3057\u305fGA4\u8a2d\u5b9a\u30fb\u5207\u308a\u66ff\u3048\u306e\u624b\u9806<\/h2>\n<\/div>\n<h4>\u2460 GA4 \u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p> Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u3001\u6b6f\u8eca\u306e\u30de\u30fc\u30af\u306e\u300c\u7ba1\u7406\u300d\u9805\u76ee\u3092\u958b\u304d\u3001\u300c GA4 \u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n\u300c\u65b0\u3057\u3044 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u300d\u3068\u3044\u3046\u9805\u76ee\u306e\u4e2d\u306b\u3042\u308b\u300c\u306f\u3058\u3081\u306b\u300d\u3068\u3044\u3046\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u306b\u3059\u3059\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n\u753b\u9762\u4e0a\u306b\u3001\u300c\u65b0\u3057\u3044 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u300d\u3068\u3044\u3046\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n\u6700\u5f8c\u306b\u3001\u300cGA\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u78ba\u8a8d\u300d\u3068\u66f8\u3044\u3066\u3042\u308b\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u306f\u5b8c\u4e86\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26315\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/08\/e797e4cf-45d05cc00ae22d0496e52471ce76c381.png\" alt=\"GA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\" width=\"954\" height=\"320\" \/><\/p>\n<h4>\u2461\u8a08\u6e2cID\u306e\u78ba\u8a8d<\/h4>\n<p>\u7ba1\u7406\u753b\u9762\u306e\u5de6\u5074\u306b\u3042\u308b\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u9805\u76ee\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a08\u6e2c\u3057\u305f\u3044\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n\u305d\u3046\u3059\u308b\u3068\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u4e2d\u306b\u300cG-\u300d\u304b\u3089\u59cb\u307e\u308b\u300c\u6e2c\u5b9aID\u300d\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u305d\u308c\u3092\u30b3\u30d4\u30fc\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26316\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/08\/1d17ab0f-056911c16d1011ca52e97d1a4df2d79d.png\" alt=\"\u6e2c\u5b9aID\" width=\"980\" height=\"294\" \/><\/p>\n<h4>\u2462GTM\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p> GTM \u306b\u79fb\u52d5\u3057\u3066\u3001\u30bf\u30b0\u30fb\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u5de6\u30b5\u30a4\u30c9\u30d0\u30fc\u306e\u300c\u30bf\u30b0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u65b0\u898f\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n\u300c\u30bf\u30b0\u300d\u3068\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u306e\u8a2d\u5b9a\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u3053\u3053\u304b\u3089\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30fb\u30bf\u30b0\u306e\u540d\u524d<\/strong><br \/>\n\u30bf\u30b0\u540d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30fb\u30bf\u30b0\u306e\u8a2d\u5b9a<\/strong><br \/>\n\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u300c\u30bf\u30b0\u30bf\u30a4\u30d7\u3092\u9078\u629e\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\n\u3053\u306e\u4e2d\u306e\u300c Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 : GA4 \u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n\u3059\u308b\u3068\u3001\u6e2c\u5b9aID\u306e\u5165\u529b\u9805\u76ee\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u5148\u307b\u3069\u30b3\u30d4\u30fc\u3057\u305f\u3001\u6e2c\u5b9aID\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26316\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/08\/17acf7e9-9238e5b30c4d3058c3f01e56f275b7b6.png\" alt=\"\u30bf\u30b0\u8a2d\u5b9a\" width=\"980\" height=\"294\" \/><\/p>\n<p><strong>\u30fb\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><br \/>\n\u6b21\u306b\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u300c\u30c8\u30ea\u30ac\u30fc\u306e\u9078\u629e\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u9078\u629e\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u629e\u3092\u7d42\u3048\u305f\u3089\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26317\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/08\/dac44006-a2f799d69855218ddd007f990d23e4d4.png\" alt=\"\u30c8\u30ea\u30ac\u30fc\u9078\u629e\" width=\"950\" height=\"398\" \/><\/p>\n<h4>\u2463\u30bf\u30b0\u306e\u767a\u706b\u3092\u78ba\u8a8d\u3059\u308b<\/h4>\n<p> GTM \u306e\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u3067\u306f\u3001\u516c\u958b\u524d\u306b\u30bf\u30b0\u306e\u767a\u706b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\n\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30bf\u30b0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u305d\u3053\u306b\u78ba\u8a8d\u3057\u305f\u3044Web\u30b5\u30a4\u30c8\u306eURL\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u300cConnect\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u5225\u30bf\u30d6\u3067\u8a72\u5f53\u306eWeb\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\n\u518d\u5ea6\u5143\u306e\u30da\u30fc\u30b8\u306b\u623b\u308b\u3068\u3001\u3069\u306e\u30bf\u30b0\u304c\u767a\u706b\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u5148\u307b\u3069\u4fdd\u5b58\u3057\u305f GA4 \u306e\u8a2d\u5b9a\u30bf\u30b0\u304c\u300cTags Fired\u300d\u306e\u6b04\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u30bf\u30b0\u306f\u6b63\u5e38\u306b\u767a\u706b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26318\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/08\/569ba105-107cd0ef99d15f35f147f86f5f9f65a0.png\" alt=\"\u30bf\u30b0\u767a\u706b\" width=\"1050\" height=\"492\" \/><\/p>\n<h4>\u2464 GTM \u30bf\u30b0\u3092\u516c\u958b\u3059\u308b<\/h4>\n<p>\u30bf\u30b0\u306e\u767a\u706b\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4f5c\u696d\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"link03\" class=\"border_heading\">\n<h2> Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 (GA4) \u8a2d\u5b9a\u30fb\u79fb\u884c\u652f\u63f4\u306e\u3054\u6848\u5185<\/h2>\n<\/div>\n<p>\u73fe\u5728\u3054\u5229\u7528\u4e2d\u306e Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f2023\u5e746\u6708\u3044\u3063\u3071\u3044\u3067\u8a08\u6e2c\u306e\u505c\u6b62\u3001\u5ec3\u6b62\u304c\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f53\u793e\u3067\u306f\u3001\u73fe\u5f79\u306eWeb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u30fbWeb\u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u3088\u308b\u300c Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \uff08GA4\uff09 \u8a2d\u5b9a\u30fb\u79fb\u884c\u652f\u63f4\u300d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u8a2d\u8a08\u30fb\u8a2d\u5b9a\u304b\u3089\u6d3b\u7528\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u307e\u3067\u3092\u652f\u63f4\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: bold;\">\u300c Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u306b\u79fb\u884c\u3057\u305f\u3044\u304c\u3001\u6700\u9069\u306a\u8a2d\u8a08\u3084\u8a2d\u5b9a\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/span><br \/>\n<span style=\"font-weight: bold;\">\u300c Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u3092\u5c0e\u5165\u30fb\u6d3b\u7528\u3057\u305f\u3044\u304c\u3001\u7fd2\u5f97\u3059\u308b\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u300d<\/span><br \/>\n<span style=\"font-weight: bold;\">\u300c\u81ea\u5206\u305f\u3061\u3067\u884c\u3063\u305f\u79fb\u884c\u4f5c\u696d\u304c\u3001\u9069\u5207\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u4e0d\u5b89\u300d<\/span><\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u304a\u60a9\u307f\u306e\u3042\u308b\u65b9\u306f\u3001\u662f\u975e\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a class=\"link_btn\" href=\"https:\/\/sitest.jp\/solution\/ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u3092\u898b\u308b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020\u5e7410\u6708\u306b Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08 GA4 \uff09\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u4ee5\u964d\u3001\u5207\u308a\u66ff\u3048\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u5f93\u6765\u306e\u3082\u306e\u3068\u6bd4\u3079\u308b\u3068\u4ed5\u69d8\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u90e8\u5206\u3082\u591a\u304f\u3001\u5c0e\u5165\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3089\u308c\u3066\u3044\u308b\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u524d\u56de\u306e\u8a18\u4e8b\u3067\u306f\u65e2\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u5c0e\u5165\u6e08\u307f\u306e\u65b9\u304c\u3001 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[],"acf":{"keywords":"","description":"Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 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