{"id":26846,"date":"2022-10-03T10:00:40","date_gmt":"2022-10-03T01:00:40","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=26846"},"modified":"2025-09-25T16:02:12","modified_gmt":"2025-09-25T07:02:12","slug":"%e3%80%90%e5%9b%b3%e8%a7%a3%e3%80%91ga4%e3%81%a7%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%92%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95-%ef%bd%9e%e8%a8%ad","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=26846","title":{"rendered":"\u3010\u56f3\u89e3\u3011GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5 \uff5e\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u3084GA4\u306e\u4ed5\u7d44\u307f\u3082\u89e3\u8aac\uff5e"},"content":{"rendered":"<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u306f\u3001\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u8a08\u6e2c\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br 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href=\"#link04\">\u3055\u3044\u3054\u306b<\/a><\/li>\n<\/ul>\n<div class=\"border_heading\">\n<h2 id=\"link01\">\u3010\u5fa9\u7fd2\u3011GA4 \u306e\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f<\/h2>\n<\/div>\n<p>GA4 \u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3001\u307e\u305f\u306f\u30a2\u30d7\u30ea\u5185\u3067\u306e\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u8a08\u6e2c\u5358\u4f4d\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26861\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/dbaf6010-0ae7c62e50dc705df75843b104ce66cd.png\" alt=\"\" width=\"960\" height=\"540\" \/><\/p>\n<p>\u307e\u305f\u3001\u3053\u306e\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\u304c\u5909\u308f\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u76ee\u6a19\u3068\u3044\u3046\u4e00\u3064\u306e\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4\u3067\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u300d\u3068\u306f\u300c\u8a08\u6e2c\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u3046\u300d<\/span>\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u8fd1\u3044\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u904e\u53bb\u306b\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3084\u52d5\u753b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/sitest.jp\/blog\/?p=19033\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3088\u3046\uff01\u8a08\u6e2c\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=dSmRF4hpQss\" target=\"_blank\" rel=\"noopener noreferrer\">\uff08 YouTube \u52d5\u753b\uff09\u3010Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u3011UA \u304b\u3089\u5909\u308f\u3063\u305f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<div class=\"border_heading\">\n<h2 id=\"link02\">GA4 \u3067\u81ea\u52d5\u7684\u306b\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/h2>\n<\/div>\n<p>GA4 \u3067\u306f\u81ea\u52d5\u7684\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3084\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u3001\u8a08\u6e2c\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066Google\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4e0a\u8a18\u306e\u3088\u3046\u306a\u65e2\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u305f\u308a\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u4e2d\u3067\u3001\u81ea\u52d5\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u304c6\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<br \/>\n6\u7a2e\u985e\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 16px;\">\u25a0 purchase\uff08\u30a6\u30a7\u30d6\u3068\u30a2\u30d7\u30ea\uff09\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u304a\u3088\u3073\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u6642<br \/>\n\u25a0 first_open\uff08\u30a2\u30d7\u30ea\u306e\u307f\uff09\uff1a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u3001\u521d\u3081\u3066\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u305f\u6642<br \/>\n\u25a0 in_app_purchase\uff08\u30a2\u30d7\u30ea\u306e\u307f\uff09\uff1a\u30a2\u30d7\u30ea\u5185\u3067\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u6642<br \/>\n\u25a0 app_store_subscription_convert\uff08\u30a2\u30d7\u30ea\u306e\u307f\uff09\uff1a\u6709\u6599\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u767b\u9332\u3057\u305f\u3068\u304d<br \/>\n\u25a0 app_store_subscription_renew\uff08\u30a2\u30d7\u30ea\u306e\u307f\uff09\uff1a\u6709\u6599\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u66f4\u65b0\u3057\u305f\u6642<\/div>\n<p>&nbsp;<\/p>\n<p>\u4e0a\u8a18\u3068\u540c\u3058\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u8a08\u6e2c\u3055\u308c\u308b\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u3059\u308b\u5fc5\u8981\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u308f\u308c\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link03\">GA4 \u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<\/div>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4 \u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u4f5c\u6210\u6e08\u307f\u3068\u3044\u3046\u524d\u63d0\u3067\u89e3\u8aac\u3092\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u904e\u53bb\u306b\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u8a18\u4e8b\u3084\u52d5\u753b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/sitest.jp\/blog\/?p=19033\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3088\u3046\uff01\u8a08\u6e2c\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=YEJCJ2cZKfI\" target=\"_blank\" rel=\"noopener noreferrer\">\uff08 YouTube \u52d5\u753b\uff09\u3010Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u3011\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u3084\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<p>GA4 \u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e2\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 16px;\">\u25a0 \u65e2\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u767b\u9332\u3059\u308b<br \/>\n\u25a0 \u307e\u3060\u8a08\u6e2c\u3055\u308c\u3066\u3044\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u3042\u3089\u304b\u3058\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u767b\u9332\u3059\u308b<\/div>\n<p>&nbsp;<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u65e2\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u767b\u9332\u3059\u308b<\/h3>\n<\/div>\n<p>\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u65e2\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u4eca\u5f8c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u8a2d\u5b9a\u300d &gt; \u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e<\/h4>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u8a2d\u5b9a\u300d\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u9806\u306b\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26860\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/b8b8c9dd-blog_sitest_20221001_02.png\" alt=\"\" width=\"903\" height=\"394\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092\u30aa\u30f3<\/h4>\n<p>\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u3042\u308b\u6700\u53f3\u5217\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u304c\u30aa\u30f3\u306b\u306a\u3063\u3066\u3044\u308b\u3082\u306e\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u30de\u30fc\u30af\u3092\u30aa\u30f3<\/span>\u306b\u3057\u3066\u4e0b\u3055\u3044\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26859\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/e5953147-blog_sitest_20221001_03.png\" alt=\"\" width=\"902\" height=\"401\" \/><br \/>\n\u4ee5\u4e0a\u3067\u3053\u306e\u65b9\u6cd5\u3067\u306e\u8a2d\u5b9a\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u307e\u3060\u8a08\u6e2c\u3055\u308c\u3066\u3044\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u3042\u3089\u304b\u3058\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u767b\u9332\u3059\u308b<\/h3>\n<\/div>\n<p>2\u3064\u76ee\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u3001\u307e\u3060\u8a08\u6e2c\u3055\u308c\u3066\u3044\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u3042\u3089\u304b\u3058\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u3046\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u3053\u306e\u65b9\u6cd5\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u521d\u3081\u3066\u8a08\u6e2c\u3055\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002<\/span><br \/>\n\u306a\u304a\u3001\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u540d\u3067\u3042\u3063\u3066\u3082\u8a2d\u5b9a\u306f\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u8a2d\u5b9a\u300d\uff1e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e<\/h4>\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u8a2d\u5b9a\u300d\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u9806\u306b\u9078\u629e\u3057\u3001\u53f3\u4e0a\u90e8\u306e\u9752\u3044\u30dc\u30bf\u30f3\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26858\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/861ffc3b-blog_sitest_20221001_04.png\" alt=\"\" width=\"903\" height=\"338\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u8868\u793a\u3055\u308c\u305f\u30c0\u30a4\u30a2\u30ed\u30b0\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b<\/h4>\n<p>\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u300c\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3092\u5165\u529b\u3059\u308b\u30c0\u30a4\u30a2\u30ed\u30b0\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\n\u3053\u3053\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u3053\u3053\u3067\u5165\u529b\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u308f\u308c\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26857\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/87445bfa-blog_sitest_20221001_05.png\" alt=\"\" width=\"902\" height=\"395\" \/><\/p>\n<p>\u4ee5\u4e0a\u3067\u3053\u306e\u65b9\u6cd5\u3067\u306e\u8a2d\u5b9a\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u3053\u306e\u8a2d\u5b9a\u753b\u9762\u3067\u306f\u300c\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u540c\u3058\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u8a08\u6e2c\u3055\u308c\u305f\u3089\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3059\u308b\u300d\u8a2d\u5b9a\u3067\u3059\u3002<br \/>\n\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u753b\u9762\u3067\u767b\u9332\u3059\u308b\u3060\u3051\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u306f\u4f5c\u6210\u3055\u308c\u306a\u3044\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n<\/div>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u304c\u533a\u5225\u3055\u308c\u308b<\/h4>\n<p>\u30a4\u30d9\u30f3\u30c8\u540d\u3067\u4f7f\u7528\u3059\u308b\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306f\u3001\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u304c\u533a\u5225\u3055\u308c\u307e\u3059\u3002<br \/>\n\u4e8c\u3064\u76ee\u306e\u65b9\u6cd5\u3067\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u767b\u9332\u3059\u308b\u969b\u306b\u306f\u8aa4\u308a\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u307e\u3067\u306b\u306f\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u3042\u308b<\/h4>\n<p>\u4e00\u3064\u76ee\u306e\u65b9\u6cd5\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30de\u30fc\u30af\u3092\u3057\u3066\u304b\u3089\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u307e\u3067\u306b\u306f\u6570\u5206\u304b\u3089\u6570\u6642\u9593\u304b\u304b\u308a\u307e\u3059\u3002<br \/>\n\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u3042\u308b\u3053\u3068\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u305d\u306e\u3082\u306e\u3092\u4fee\u6b63\u3059\u308b<\/h4>\n<p>\u5192\u982d\u3067\u3082\u4f1d\u3048\u305f\u901a\u308a\u3001GA4 \u306b\u304a\u3044\u3066\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u300d\u3068\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u3064\u307e\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\u3084\u8a08\u6e2c\u65b9\u6cd5\u3092\u5909\u3048\u308b\u5834\u5408\u306b\u306f\u3001\u305d\u306e\u5143\u3068\u306a\u3063\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u81ea\u4f53\u3092\u4fee\u6b63\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">GA4 \u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h3>\n<\/div>\n<p>GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a08\u6e2c\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u300c\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u300d\u306e\u306a\u304b\u3067\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n\u300c\u63a2\u7d22\u6a5f\u80fd\u300d\u3084Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u3067\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304c\u3001\u8a73\u7d30\u306f\u5225\u8a18\u4e8b\u306b\u3066\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u78ba\u8a8d\u3059\u308b<\/h4>\n<p>\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u5185\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u3001\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u305d\u308c\u305e\u308c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3001\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u30a4\u30d9\u30f3\u30c8\u306b\u3088\u308b\u53ce\u76ca\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3: \u30a4\u30d9\u30f3\u30c8\u540d\u300d\u306e\u9806\u306b\u9078\u629e\u3059\u308b\u3068\u8a72\u5f53\u306e\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26856\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/b48d2f43-blog_sitest_20221001_06.png\" alt=\"\" width=\"929\" height=\"405\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u5404\u7a2e\u30ec\u30dd\u30fc\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5217\u3067\u78ba\u8a8d<\/h4>\n<p style=\"text-align: center;\">\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u30ec\u30dd\u30fc\u30c8\u4ee5\u5916\u306b\u3082\u3001\u300c\u96c6\u5ba2\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3084\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u8a73\u7d30\u300d\u306a\u3069\u306b\u3042\u308b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5217\u300d\u304b\u3089\u3082\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30d7\u30eb\u30c0\u30a6\u30f3\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u500b\u5225\u306b\u9078\u629e\u3067\u304d\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-26855\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/df784791-blog_sitest_20221001_07.png\" alt=\"\" width=\"693\" height=\"206\" \/><br \/>\n\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u30ec\u30dd\u30fc\u30c8\u300d &gt; \u96c6\u5ba2 &gt; \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26854\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/bb737ae7-blog_sitest_20221001_08.png\" alt=\"\" width=\"894\" height=\"246\" \/><br \/>\n\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u30ec\u30dd\u30fc\u30c8\u300d &gt; \u30e6\u30fc\u30b6\u30fc &gt; \u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306e\u8a73\u7d30<\/p>\n<p>\u306a\u304a\u3001\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u304b\u3089\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u78ba\u8a8d\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u624b\u52d5\u3067\u8a08\u7b97\u3092\u3059\u308b\u304b\u3001\u63a2\u7d22\u6a5f\u80fd\u306e\u5229\u7528\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h5 style=\"text-align: left; font-weight: bold; font-color: black;\">\u3010\u88dc\u8db3\u3011\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u5b9a\u7fa9<\/h5>\n<p>\u5f93\u6765\u306eGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u304d\u6700\u59271\u56de\u304c\u8a08\u6e2c\u3055\u308c\u308b\u5b9a\u7fa9\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4 \u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u30a4\u30d9\u30f3\u30c8\u3068\u306a\u308b\u305f\u3081\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u306a\u304b\u30671\u56de\u4ee5\u4e0a\u8a08\u6e2c\u3055\u308c\u308b<\/span>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link04\">\u3055\u3044\u3054\u306b<\/h2>\n<\/div>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4 \u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u306e\u8a08\u6e2c\u65b9\u6cd5\u306b\u5909\u66f4\u306b\u306a\u3063\u305f\u3053\u3068\u304b\u3089\u3001GA4 \u3067\u306f\u300c\u8a08\u6e2c\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6271\u3046\u300d\u3053\u3068\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002<br \/>\n\u306a\u304a\u3001\u3053\u308c\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u8a08\u6e2c\u3055\u308c\u308b\u56de\u6570\u304c\u5909\u308f\u3063\u305f\u308a\u3059\u308b\u306a\u3069\u7d30\u304b\u3044\u90e8\u5206\u3067\u5b9a\u7fa9\u3082\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u516c\u5f0f\u30d8\u30eb\u30d7\u306a\u3069\u3082\u968f\u6642\u78ba\u8a8d\u3059\u308b\u306a\u3069\u3001\u6b63\u3057\u3044\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688?hl=ja\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">[GA4] \u30a4\u30d9\u30f3\u30c8 &#8211; \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7<\/a><br \/>\n\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568?hl=ja#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">[GA4] \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3068\u7ba1\u7406 &#8211; \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7<\/a><\/p>\n<p>\u5f53\u793e\u3067\u306f\u73fe\u5f79\u306e Web \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u30fbWeb \u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u3088\u308b\u300c Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 (GA4) \u8a2d\u5b9a\u30fb\u79fb\u884c\u652f\u63f4\u300d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u3092\u542b\u3081\u305f\u521d\u671f\u8a2d\u5b9a\u304b\u3089\u3001Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u3092\u5229\u7528\u3057\u305fKPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u69cb\u7bc9\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6539\u5584\u652f\u63f4\u306a\u3069\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4 \u306e\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306f\u4e00\u3064\u4e00\u3064\u624b\u52d5\u3067\u884c\u3063\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u7684\u30fb\u6642\u9593\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<br \/>\n\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u308b\u4ee3\u7406\u5e97\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u8a2d\u5b9a\u3092\u4f9d\u983c\u3059\u308b\u306e\u3082\u3072\u3068\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p>\u300c\u8a2d\u5b9a\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u304c\u8db3\u308a\u306a\u3044\u300d\u300c\u904b\u7528\u307e\u3067\u4efb\u305b\u305f\u3044\u300d\u306a\u3069\u306e\u304a\u60a9\u307f\u304c\u3042\u308b\u65b9\u306f\u3001\u662f\u975e\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a class=\"link_btn\" href=\"https:\/\/sitest.jp\/solution\/ga4\/\" target=\"_blank\" rel=\"noopener 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