{"id":26937,"date":"2022-10-19T14:00:12","date_gmt":"2022-10-19T05:00:12","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=26937"},"modified":"2025-09-25T16:00:42","modified_gmt":"2025-09-25T07:00:42","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9-4%ef%bc%88ga4%ef%bc%89%e3%81%ae%e6%8e%a8%e5%a5%a8%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%a0%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=26937","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\uff5e\u6982\u8981\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\uff5e"},"content":{"rendered":"<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u306b\u306f\u3001\u300c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3068\u3044\u3046\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6025\u4e0a\u6607\u3084\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u306e\u5897\u52a0\u306a\u3069\u306e\u7570\u5e38\u5024\u3092\u81ea\u52d5\u3067\u901a\u77e5\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u5206\u6790\u3059\u308b\u624b\u9593\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u52b9\u7387\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059<\/span>\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u89e6\u308c\u305f\u5f8c\u3001GA4 \u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001GA4 \u306b\u306f\u5c0e\u5165\u3057\u305f\u969b\u306b\u691c\u8a0e\u3059\u3079\u304d\u521d\u671f\u8a2d\u5b9a\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u3082\u305d\u306e\u5185\u306e\u4e00\u3064\u3067\u3059\u3002<br \/>\n\u4ed6\u306e\u521d\u671f\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6\u3010\u53c2\u8003\u3011<a href=\"https:\/\/sitest.jp\/blog\/?p=26432\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u9244\u677f\u521d\u671f\u8a2d\u5b9a\u2460 \u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u5909\u66f4\u30fbGoogle\u30b7\u30b0\u30ca\u30eb\u306e\u6709\u52b9\u5316\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6709\u52b9\u5316\u30fbGoogle\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a<\/a><\/p>\n<p>GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\n\u521d\u3081\u3066GA\uff14\u3092\u89e6\u308b\u65b9\u3084\u3001\u64cd\u4f5c\u753b\u9762\u306e\u898b\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u3053\u3061\u3089\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6<a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight:bold;\">\u306a\u304a\u3001\u4eca\u56de\u306e\u5185\u5bb9\u306f\u52d5\u753b\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u7c21\u5358\u306b\u6982\u8981\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%;\">\n<iframe style=\"position: absolute; top: 0; right: 0; width: 100% !important; height: 100% !important;\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TZQGBB6vD5o\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n<p>\u2193\u30c1\u30e3\u30f3\u30cd\u30eb\u767b\u9332\u3082\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\uff01<br \/>\n<script src=\"https:\/\/apis.google.com\/js\/platform.js\"><\/script><\/p>\n<div class=\"g-ytsubscribe\" data-channelid=\"UCJFLWBrSpX8Zmfn4SPb5Hrw\" data-layout=\"full\" data-count=\"default\"><\/div>\n<p><span style=\"font-weight: bold;\">\u76ee\u6b21<\/span><\/p>\n<ul class=\"article_contents\">\n<li><a href=\"#link00\"> GA4 \u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f<\/a><\/li>\n<li><a href=\"#link01\"> GA4 \u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"#link02\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<div id=\"link00\" div class=\"border_heading\">\n<h2>GA4 \u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f<\/h2>\n<\/div>\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u6a5f\u68b0\u5b66\u7fd2\u3068 GA4 \u306e\u5229\u7528\u8005\u304c\u8a2d\u5b9a\u3057\u305f\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u3001\u7570\u5e38\u5024\u3084\u50be\u5411\u3092\u81ea\u52d5\u3067\u691c\u51fa\u30fb\u901a\u77e5\u3059\u308b\u6a5f\u80fd<\/span>\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/d71721f3-faf0b224f7ad8e1b0a2a09918a530952.png\" alt=\"\" width=\"1183\" height=\"650\" class=\"aligncenter size-full wp-image-26942\" \/><\/p>\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u306f\u3001\u81ea\u52d5\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u52d5\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30c7\u30fc\u30bf\u306b\u7570\u5e38\u306a\u5909\u5316\u3084\u65b0\u305f\u306a\u50be\u5411\u304c\u3042\u308b\u3068\u691c\u51fa\u3055\u308c\u308b\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u8a2d\u5b9a\u4e0d\u8981<\/span>\u306e\u6a5f\u80fd\u3067\u3059\u3002<br \/>\n\u4e0a\u90e8\u306b\u300c\u5206\u6790\u60c5\u5831\u300d\u3068\u8a18\u8f09\u306e\u3042\u308b\u3082\u306e\u304c\u81ea\u52d5\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u3001\u4ed6\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306e\u6e1b\u5c11\u3084\u8868\u793a\u56de\u6570\u306e\u6e1b\u5c11\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u691c\u51fa\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u30db\u30fc\u30e0\u753b\u9762\u3067\u901a\u77e5\u3055\u308c\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/935e263c-0d40a5e4a645fc6b96e767d64ac0878e.png\" alt=\"\" width=\"638\" height=\"537\" class=\"aligncenter size-full wp-image-26943\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u306e\u5909\u5316\u3092\u691c\u51fa\u3059\u308b\u6761\u4ef6\u3092 <span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4 \u306e\u5229\u7528\u8005\u81ea\u8eab\u304c\u8a2d\u5b9a<\/span>\u3057\u307e\u3059\u3002<br \/>\n\u691c\u51fa\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u30db\u30fc\u30e0\u3067\u901a\u77e5\u3055\u308c\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u30e1\u30fc\u30eb\u3067\u3082\u901a\u77e5\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/a7b73959-76c691c22c7ef40a64aa64b04f05e90c.png\" alt=\"\" width=\"796\" height=\"665\" class=\"aligncenter size-full wp-image-26955\" \/><\/p>\n<div id=\"link01\" div class=\"border_heading\">\n<h2>GA4 \u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<\/div>\n<p>GA4 \u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u8907\u96d1\u306a\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u300c\u30aa\u30f3\u300d\u306b\u3059\u308b\u3060\u3051\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002<br \/>\nGA4 \u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 15px 15px 1px 15px;\">\n<ul>\n<li>\u25a01\u65e5\u306e\u30a4\u30d9\u30f3\u30c8\u6570\u306e\u7570\u5e38\u5024<\/li>\n<li>\u25a01\u65e5\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u7570\u5e38\u5024<\/li>\n<li>\u25a01\u65e5\u306e\u8996\u8074\u56de\u6570\u306e\u7570\u5e38\u5024<\/li>\n<li>\u25a01\u65e5\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u7570\u5e38\u5024<\/li>\n<li>\u25a01\u65e5\u306e\u53ce\u76ca\u306e\u7570\u5e38\u5024<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u91cd\u8981\u306aKPI\u3068\u306a\u308b\u306e\u3067\u3001\u3059\u3079\u3066\u306e\u8a2d\u5b9a\u3092\u30aa\u30f3\u306b\u3059\u308b\u3053\u3068\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044<\/span>\u3002<\/p>\n<p>\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">3\u30b9\u30c6\u30c3\u30d7<\/span>\u3067\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u2460\u30db\u30fc\u30e0\u753b\u9762\u3092\u4e0b\u90e8\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3044\u304d\u3001\u5206\u6790\u60c5\u5831\u304b\u3089\u300c\u3059\u3079\u3066\u306e\u7d71\u8a08\u60c5\u5831\u3092\u8868\u793a\u300d\u3092\u9078\u629e<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/347de5b3-935fa1487c9a157f63f7141b92c39790.jpg\" alt=\"\" width=\"1174\" height=\"507\" class=\"aligncenter size-full wp-image-26947\" \/><\/p>\n<p>\u2461\u753b\u9762\u53f3\u5074\u3001\u9752\u3044\u300c\u4f5c\u6210\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/fd4bf6e9-f1fb298047cd327c13a3640587f384d2.jpg\" alt=\"\" width=\"1198\" height=\"369\" class=\"aligncenter size-full wp-image-26948\" \/><\/p>\n<p>\u24625\u3064\u306e\u30c1\u30a7\u30c3\u30af\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u4f5c\u6210\u3092\u9078\u629e<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/32f05cf1-3555ecb8c2a4b91742769827bc2b27ef.jpg\" alt=\"\" width=\"911\" height=\"510\" class=\"aligncenter size-full wp-image-26949\" \/><br \/>\n\u3053\u3053\u306b\u30c1\u30a7\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u3057\u305f\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u753b\u9762\u53f3\u5074\u306e\u300c\u7ba1\u7406\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/e2995ff1-ede46a9e165be6fb2ee5c5e3883792ab.png\" alt=\"\" width=\"1194\" height=\"278\" class=\"aligncenter size-full wp-image-26951\" \/><\/p>\n<p>Custom Insights\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/2a939b96-5736bbedf9c7714602970a75377f613f.png\" alt=\"\" width=\"1912\" height=\"937\" class=\"aligncenter size-full wp-image-26958\" \/><\/p>\n<p>\u307e\u305f\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30e1\u30fc\u30eb\u901a\u77e5\u3092\u30aa\u30f3\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u5e38\u5024\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306b\u30e1\u30fc\u30eb\u3067\u901a\u77e5\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002<br \/>\n<img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2022\/10\/884d46e6-c51688d9925e4882c5f60a6a31f7d638.png\" alt=\"\" width=\"1912\" height=\"937\" class=\"aligncenter size-full wp-image-26950\" \/><\/p>\n<div id=\"link02\" div class=\"border_heading\">\n<h2>\u307e\u3068\u3081<\/h2>\n<\/div>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4 \u306e\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u63a8\u5968\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001GA4 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