{"id":27979,"date":"2023-06-22T17:38:40","date_gmt":"2023-06-22T08:38:40","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=27979"},"modified":"2023-06-22T17:41:44","modified_gmt":"2023-06-22T08:41:44","slug":"%e3%80%90%e7%84%a1%e6%96%99%e3%82%bb%e3%83%9f%e3%83%8a%e3%83%bc%e3%80%91%e3%80%9c%e6%9c%80%e9%81%a9%e3%81%aa%e9%9b%86%e5%ae%a2%e6%88%a6%e7%95%a5%e3%81%ae%e5%b0%8e%e3%81%8d%e5%87%ba%e3%81%97%e6%96%b9","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=27979","title":{"rendered":"\u3010\u7121\u6599\u30bb\u30df\u30ca\u30fc\u3011\u301c\u6700\u9069\u306a\u96c6\u5ba2\u6226\u7565\u306e\u5c0e\u304d\u51fa\u3057\u65b9\u301c LTV\u6700\u5927\u5316\u3067\u58f2\u4e0a\u306e\u58c1\u3092\u8d85\u3048\u308b\u9867\u5ba2\u884c\u52d5\u30c7\u30fc\u30bf\u6d3b\u7528\u8853"},"content":{"rendered":"

\"\"
\n\u30bb\u30df\u30ca\u30fc\u3078\u7533\u3057\u8fbc\u3080\uff08\u7121\u6599\uff09<\/a><\/p>\n

One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u9867\u5ba2\u306b\u3088\u3063\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u7406\u7531\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3072\u3068\u308a\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

\u672c\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u5c0e\u5165\u5b9f\u7e3e1\u4e07\u4ef6\u4ee5\u4e0a\u3092\u8d8a\u3048\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u300c\u30a2\u30c9\u30a8\u30d3\u30b9\u300d\u3092\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30a4\u30eb\u30b0\u30eb\u30e0\u3001\u5c0e\u5165\u5b9f\u7e3e70\u4e07\u30b5\u30a4\u30c8\u4ee5\u4e0a\u3092\u8a87\u308b \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u7279\u5316\u3057\u305f\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3 LPO \u30c4\u30fc\u30eb\u300cSiTest\uff08\u30b5\u30a4\u30c6\u30b9\u30c8\uff09\u300d\u3092\u63d0\u4f9b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6\u3001AI \u3084\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b \u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u4f01\u753b\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u306e\u30d7\u30ed\u96c6\u56e3\u300cAIR Design\u300d\u3092\u5c55\u958b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30ac\u30e9\u30d1\u30b4\u30b9\u304c\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u9867\u5ba2\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u91cd\u8981\u6027\u3068\u624b\u6cd5\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n

\u7121\u6599\u3067\u53c2\u52a0\u53ef\u80fd\u3067\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044<\/p>\n

\n

\u3053\u3093\u306a\u65b9\u306b\u304a\u3059\u3059\u3081<\/h2>\n<\/div>\n

\u30fb\u30a6\u30a7\u30d6\u5e83\u544a\u306b\u304a\u3051\u308b CPA \u6539\u5584\u306b\u304a\u60a9\u307f\u306e\u65b9
\n\u30fb\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3060\u3051\u3067\u306a\u304f LTV \u3092\u610f\u8b58\u3057\u305f\u96c6\u5ba2\u3092\u3057\u305f\u3044\u65b9<\/p>\n

\n

\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u5185\u5bb9\u30fb\u30b9\u30d4\u30fc\u30ab\u30fc\u7d39\u4ecb<\/h2>\n<\/div>\n
\n

\u7b2c1\u90e8\u3000\u300c\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u300d\u3092\u53ef\u80fd\u306b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u74b0\u5883<\/h3>\n<\/div>\n
\n

\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u52a0\u5473\u3057\u305f\u65bd\u7b56\u8a55\u4fa1\u3084\u6295\u8cc7\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308b
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u74b0\u5883\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002
\n<\/strong><\/span><\/p>\n<\/div>\n

\"\"
\n\"\"
\n\u8fbb\u5b50 \u9f8d\u592a\u90ce\uff08Ryutaro Tsujiko\uff09 \u6c0f<\/span>
\n\u682a\u5f0f\u4f1a\u793e\u30a4\u30eb\u30b0\u30eb\u30e0
\n\u30a2\u30c9\u30a8\u30d3\u30b9\u4e8b\u696d\u63a8\u9032\u672c\u90e8
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8 \u8ab2\u9577<\/p>\n

\u682a\u5f0f\u4f1a\u793e\u30a4\u30eb\u30b0\u30eb\u30e0\u5165\u793e\u5f8c\u3001100\u793e\u69d8\u4ee5\u4e0a\u306e\u30a2\u30c9\u30a8\u30d3\u30b9\u5c0e\u5165\u5f8c\u306e\u652f\u63f4\u3092\u62c5\u5f53\u3002
\n2018\u5e74\u3088\u308a\u3001\u30a2\u30c9\u30a8\u30d3\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u62c5\u5f53\u3057\u3001\u6708\u9593\u5e83\u544a\u8cbb\u30921\/3\u524a\u6e1b\u3057\u3001\u30ea\u30fc\u30c9\u6570\u30923\u500d\u306b\u4f38\u3070\u3059\u3002<\/div>\n

 <\/p>\n

\n

\u7b2c2\u90e8\u3000\u9867\u5ba2\u306e\u53cd\u5fdc\u304b\u3089\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u5c0e\u304d\u51fa\u3059\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6d3b\u7528\u8853<\/h3>\n<\/div>\n
\n

PDCA \u306b\u304a\u3051\u308b\u4eee\u8aac\u306e\u69cb\u7bc9\u3084\u691c\u8a3c\u30fb\u6539\u5584\u3092\u901a\u3057\u3066\u3001
\n\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6d3b\u7528\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002
\n<\/strong><\/span><\/p>\n<\/div>\n

\"\"
\n\"\"
\n\u9054\u5ddd \u5e78\u5f18\uff08Yukihiro Tatsukawa\uff09 \u6c0f<\/span>
\nAIR Design
\nfor Marketing \u4e8b\u696d\u90e8
\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30fc\u30eb\u30b9<\/p>\n

BtoC \u5411\u3051\u5927\u898f\u6a21 EC \u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u30de\u30b6\u30fc\u30ba\u4e0a\u5834\u3092\u7d4c\u9a13\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u69d8\u3005\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3002\u305d\u306e\u5f8c BtoC \u5411\u3051\u30d9\u30f3\u30c1\u30e3\u30fc\u306e CMO \u3001 BtoB \u306e SaaS \u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u306a\u3069\u3001BtoC \u30fbBtoC \u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e45\u5e83\u3044\u73fe\u5834\u306e\u77e5\u898b\u3092\u6301\u3064\u3002\u73fe\u5728\u682a\u5f0f\u4f1a\u793e\u30ac\u30e9\u30d1\u30b4\u30b9\u306b\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306b\u3088\u308bAI\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u30fb\u6539\u5584\u30b5\u30fc\u30d3\u30b9\u300cAIR Design for Marketing \u300d\uff08https:\/\/airdesign.ai\/<\/a>\uff09<\/span>\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3002<\/div>\n

 <\/p>\n

\n

\u7b2c3\u90e8\u3000LP \u306e CVR \u3092\u3042\u3052\u308b\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u6d3b\u7528\u8853<\/h3>\n<\/div>\n
\n

\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u6d3b\u304b\u3057\u305f\u3001 LP \u306e CVR \u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u6539\u5584\u6848\u306e\u8003\u3048\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u304b\u3089\u306e\u4eee\u8aac\u30fb\u65bd\u7b56\u7acb\u6848\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002
\n<\/strong><\/span><\/p>\n<\/div>\n

\"\"
\n\"\"
\n\u5bff\u7f8e \u96c4\u592a\uff08Yuta Sumi\uff09<\/span>
\n\u682a\u5f0f\u4f1a\u793e\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6
\nSaaS\u4e8b\u696d\u90e8
\n\u30ea\u30fc\u30c0\u30fc<\/p>\n

\u30a6\u30a7\u30d6\u5236\u4f5c\u4f1a\u793e\u306b\u3066\u5927\u624b\u4f01\u696d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 LP \u306a\u3069\u3092\u5236\u4f5c\u3002\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u8cde\u3092\u591a\u6570\u53d7\u8cde\u3057\u305f\u5f8c\u3001\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6\u306b\u5165\u793e\u3002\u73fe\u5728\u306f\u5236\u4f5c\u3060\u3051\u3067\u306a\u304f SiTest \u3092\u7528\u3044\u305f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u89e3\u6790\u3084 LPO \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4e21\u9762\u304b\u3089\u304a\u5ba2\u69d8\u3092\u652f\u63f4\u3057\u3066\u3044\u308b\u3002\u62c5\u5f53\u6848\u4ef6\u304c Google Premier Partner Awards 2022 \u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398\u300d\u90e8\u9580\u306b\u3066\u6700\u512a\u79c0\u8cde\u53d7\u8cde\u3002<\/div>\n
\n

\u30bb\u30df\u30ca\u30fc\u6982\u8981<\/h2>\n<\/div>\n
\n

\u25a0 \u4f1a\u5834\uff1aZoom \u306b\u3066\u958b\u50ac\u3044\u305f\u3057\u307e\u3059\u3002\u63a5\u7d9a\u65b9\u6cd5\u306f\u524d\u65e5\u307e\u3067\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u3067\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\n

\u25a0 \u65e5\u6642\uff1a2023\u5e747\u67085\u65e5(\u6c34) 12:00 – 13:00<\/p>\n

\n

\u25a0 \u53c2\u52a0\u8cbb\uff1a\u7121\u6599<\/p>\n

\n

\u25a0 \u5b9a\u54e1\uff1a100\u540d<\/p>\n

\n

\u25a0 \u6ce8\u610f\u4e8b\u9805
\n\u203b \u5b9a\u54e1\u306b\u9054\u3057\u6b21\u7b2c\u7d42\u4e86\u3068\u306a\u308a\u307e\u3059\u3002\u8907\u6570\u540d\u3067\u304a\u7533\u8fbc\u307f\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u5834\u5408\u306f\u3054\u8abf\u6574\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u5834\u5408\u304c\u3054\u3056\u3044\u307e\u3059\u3002
\n\u203b \u30d7\u30ed\u30b0\u30e9\u30e0\u5185\u5bb9\u306f\u5909\u66f4\u3068\u306a\u308b\u5834\u5408\u304c\u3054\u3056\u3044\u307e\u3059\u3002
\n\u203b \u540c\u696d\u4ed6\u793e\u306e\u65b9\u306f\u53c2\u52a0\u3092\u3054\u9060\u616e\u3044\u305f\u3060\u304f\u5834\u5408\u304c\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n

\n

\u3010\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306b\u3064\u3044\u3066\u3011”\u304a\u5ba2\u69d8\u306b\u5165\u529b\u3057\u3066\u9802\u3044\u305f\u6c0f\u540d\u30fb\u4f4f\u6240\u30fb\u96fb\u8a71\u756a\u53f7\u30fbE-mail\u30a2\u30c9\u30ec\u30b9\u7b49\u306e\u500b\u4eba\u60c5\u5831\u306f\u4eca\u5f8c\u3001\u5f0a\u793e\u3082\u3057\u304f\u306f\u95a2\u4fc2\u4f1a\u793e\u306b\u304a\u3044\u3066\u3001\u5f0a\u793e\u304c\u51fa\u5c55\u307e\u305f\u306f\u4e3b\u50ac\u3059\u308b\u5c55\u793a\u4f1a\u30fb\u30bb\u30df\u30ca\u30fc\u306e\u3054\u6848\u5185\u3001\u5f0a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u3054\u6848\u5185\u306a\u3069\u5404\u7a2e\u60c5\u5831\u306e\u3054\u63d0\u4f9b\u3001\u53ca\u3073\u5f0a\u793e\u55b6\u696d\u90e8\u9580\u304b\u3089\u306e\u3054\u9023\u7d61\u306a\u3069\u3092\u76ee\u7684\u3068\u3057\u3066\u5229\u7528\u3055\u305b\u3066\u9802\u304d\u307e\u3059\u3002\u5f0a\u793e\u306f\u3001\u3054\u63d0\u4f9b\u3044\u305f\u3060\u3044\u305f\u500b\u4eba\u60c5\u5831\u3092\u3001\u6cd5\u4ee4\u306b\u57fa\u3065\u304f\u547d\u4ee4\u306a\u3069\u3092\u9664\u3044\u3066\u3001\u3042\u3089\u304b\u3058\u3081\u304a\u5ba2\u69d8\u306e\u540c\u610f\u3092\u5f97\u306a\u3044\u3067\u7b2c\u4e09\u8005\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u25c6\u682a\u5f0f\u4f1a\u793e\u30a4\u30eb\u30b0\u30eb\u30e0 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc
\nhttps:\/\/www.yrglm.co.jp\/policy\/privacy_f\/<\/a><\/p>\n

\u25c6\u682a\u5f0f\u4f1a\u793e\u30ac\u30e9\u30d1\u30b4\u30b9 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc
\nhttps:\/\/glpgs.com\/privacy\/<\/a><\/p>\n

\u25c6 \u682a\u5f0f\u4f1a\u793e\u30b0\u30e9\u30c3\u30c9\u30ad\u30e5\u30fc\u30d6 \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc
\nhttps:\/\/www.glad-cube.com\/privacy.html<\/a><\/p>\n<\/div>\n

 <\/p>\n

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