{"id":28039,"date":"2023-07-11T10:23:49","date_gmt":"2023-07-11T01:23:49","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=28039"},"modified":"2026-04-13T19:16:27","modified_gmt":"2026-04-13T10:16:27","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9-4%ef%bc%88ga4%ef%bc%89%e3%81%aee%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e8%a8%88%e6%b8%ac%e3%80%80%e5%ae%9f%e8%a3%85%e6%96%b9","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=28039","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u306ee\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u3000\u5b9f\u88c5\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u4ee5\u4e0b\u3001UA\uff09\u306e\u8a08\u6e2c\u505c\u6b62\u306b\u4f34\u3063\u3066\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08\u4ee5\u4e0b\u3001 GA4 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href=\"https:\/\/sitest.jp\/ai-analyze\/\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n<img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\" \/><br \/>\n<\/a> <\/p>\n<style>\n    .blog_cta_bannar:hover {<br \/>\n      opacity: 0.8;<br \/>\n    }<br \/>\n  <\/style>\n<\/div>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u76ee\u6b21<\/h3>\n<\/div>\n<div style=\"margin-left: 2em; text-indent: -1em;\">\n<ul class=\"article_contents\">\n<li><a href=\"#link00\">GA4 \u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3068\u306f<\/a><\/li>\n<li><a href=\"#link01\">e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n<li><a href=\"#link02\">e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u69cb\u9020<\/a><\/li>\n<li><a href=\"#link03\">GA4 e\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u306e\u6982\u8981\u3068\u624b\u9806<\/a>\n<ul>\n<li><a href=\"#link03_1\">\u5b9f\u88c5\u3059\u308b\u30da\u30fc\u30b8\u3068\u30a4\u30d9\u30f3\u30c8\u3092\u6574\u7406<\/a><\/li>\n<li><a href=\"#link03_2\">\u5bfe\u8c61\u30da\u30fc\u30b8\u306b\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\uff08datalayer\uff09\u3092\u8a18\u8ff0<\/a><\/li>\n<li><a href=\"#link03_3\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u8a08\u6e2c\u8a2d\u5b9a\u3092\u8ffd\u52a0<\/a><\/li>\n<li><a href=\"#link03_4\">GA4\u4e0a\u3067e\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u3092\u78ba\u8a8d<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link04\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"link00\" class=\"border_heading\">\n<h2>GA4 \u306ee\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3068\u306f<\/h2>\n<\/div>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u5546\u54c1\u306e\u8cfc\u5165\u306a\u3069\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3001EC\u30b5\u30a4\u30c8\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u5546\u54c1\u8ca9\u58f2\u3092\u884c\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3067\u306f\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3067\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306ae\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3001\u5546\u54c1\u306e\u30ab\u30fc\u30c8\u3001\u5546\u54c1\u8cfc\u5165\u306a\u3069\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u5546\u54c1\u540d\u3084\u6570\u91cf\u3001\u53ce\u76ca\u306a\u3069\u306e\u8cfc\u5165\u60c5\u5831\u304c\u7d10\u3065\u3044\u3066\u53d6\u5f97\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u53ce\u96c6\u3059\u308b\u306b\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u7528\u306e\u5b9f\u88c5\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<div id=\"link01\" class=\"border_heading\">\n<h2>e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<\/div>\n<p>GA4\u3067e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u8a08\u6e2c\u306b\u3088\u3063\u3066\u3001\u58f2\u4e0a\u3084\u53ce\u76ca\u3001\u8cfc\u5165\u6570\u306a\u3069EC\u30b5\u30a4\u30c8\u306e\u53d7\u6ce8\u60c5\u5831\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306a\u3069\u306e\u91cd\u8981\u306a\u6307\u6a19\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001EC\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u8a55\u4fa1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u306f\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u304b\u304b\u3063\u305f\u65e5\u6570\u3084\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3001<br \/>\n\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u8cfc\u8cb7\u50be\u5411\u3092\u7406\u89e3\u3057\u3001\u500b\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u60c5\u5831\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div id=\"link02\" class=\"border_heading\">\n<h2>e\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u69cb\u9020<\/h2>\n<\/div>\n<p>GA4\u3067\u306f\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u30a4\u30d9\u30f3\u30c8\u5358\u4f4d\u3067\u8a08\u6e2c\u3057\u307e\u3059\u3002<br \/>\ne\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u3082\u540c\u69d8\u3067\u3059\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3068\u3001\u305d\u308c\u306b\u7d10\u3065\u304f\u300c\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4f8b\uff09\u30a4\u30d9\u30f3\u30c8\u540d\uff1apurchase \u3000\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff1avalue<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28061\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/afa5e86c-ga4event.png\" alt=\"\" width=\"1680\" height=\"699\" 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\/>\n\u2462Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u306b\u8a08\u6e2c\u8a2d\u5b9a\u3092\u8ffd\u52a0<br \/>\n\u2463GA4\u4e0a\u3067e\u30b3\u30de\u30fc\u30b9\u8a08\u6e2c\u3092\u78ba\u8a8d<\/div>\n<p>\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div id=\"link03_1\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u5b9f\u88c5\u3059\u308b\u30da\u30fc\u30b8\u3068\u30a4\u30d9\u30f3\u30c8\u3092\u6574\u7406<\/h3>\n<\/div>\n<p>\u307e\u305a\u3069\u306e\u30da\u30fc\u30b8\u306b\u3069\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4e3b\u306ae\u30b3\u30de\u30fc\u30b9\u30a4\u30d9\u30f3\u30c8\u306f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001<br 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src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/00477ab6-num3.png\" alt=\"\" width=\"1436\" height=\"405\" \/><\/p>\n<p>\u5909\u6570\u30bf\u30a4\u30d7\u300c\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306e\u5909\u6570\u300d\u3092\u9078\u629e\u3057\u3001\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306e\u5909\u6570\u540d\u306b\u300cecommerce.value\u300d\u3068\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28054\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/309f9129-num4.png\" alt=\"\" width=\"1429\" height=\"541\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u25bc\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/h4>\n<p>\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u9078\u629e\u3057\u3001\u300c\u65b0\u898f\u300d\u304b\u3089\u30c8\u30ea\u30ac\u30fc\u3092\u65b0\u898f\u4f5c\u6210\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28064\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/99fc2f5a-trig1.png\" alt=\"\" width=\"1902\" height=\"363\" \/><\/p>\n<p>\u30c8\u30ea\u30ac\u30fc\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3001\u300c\u30ab\u30b9\u30bf\u30e0 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3001<br \/>\n\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u300cpurchase\u300d\u3001\u3053\u306e\u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u5834\u6240\u3092\u300c\u3059\u3079\u3066\u306e\u30ab\u30b9\u30bf\u30e0 \u30a4\u30d9\u30f3\u30c8\u300d\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28063\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/dac93411-trig2.png\" alt=\"\" width=\"1434\" height=\"466\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight: bold;\">\u25bc\u30bf\u30b0\u306e\u8a2d\u5b9a<\/h4>\n<p>\u300c\u30bf\u30b0\u300d\u3092\u9078\u629e\u3057\u3001\u30bf\u30b0\u3092\u65b0\u898f\u4f5c\u6210\u3057\u307e\u3059\u3002\u30bf\u30b0\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n\u30bf\u30b0\u30bf\u30a4\u30d7\u306f\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aGA4\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28068\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/f598ea45-tag1.png\" alt=\"\" width=\"1427\" height=\"973\" 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