{"id":28132,"date":"2023-07-21T10:43:37","date_gmt":"2023-07-21T01:43:37","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=28132"},"modified":"2025-09-25T14:42:39","modified_gmt":"2025-09-25T05:42:39","slug":"google-%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9-4%ef%bc%88ga4%ef%bc%89%e3%81%a7%e6%b5%81%e5%85%a5%e5%85%83%e3%82%92%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=28132","title":{"rendered":"Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u3067\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u4ee5\u4e0b\u3001UA\uff09\u306e\u8a08\u6e2c\u505c\u6b62\u306b\u4f34\u3044\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08\u4ee5\u4e0b\u3001 GA4 \uff09\u3078\u5207\u308a\u66ff\u3048\u3089\u308c\u305f\u65b9\u3082\u591a\u304f\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\nGA4 \u3067\u306f\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u5143\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f GA4 \u3067\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3061\u3089\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6<a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight: bold;\">\u76ee\u6b21<\/span><\/p>\n<div style=\"margin-left: 2em; text-indent: -1em;\">\n<ul class=\"article_contents\">\n<li><a href=\"#link00\">GA4 \u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306e\u9805\u76ee<\/a>\n<ul>\n<li><a href=\"#link00_1\">\u30c1\u30e3\u30cd\u30eb<\/a><\/li>\n<li><a href=\"#link00_2\">\u53c2\u7167\u5143<\/a><\/li>\n<li><a href=\"#link00_3\">\u30e1\u30c7\u30a3\u30a2<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link01\">GA4 \u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u624b\u9806<\/a><\/li>\n<li><a href=\"#link02\">GA4 \u3067\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li>\n<li><a href=\"#link03\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"link00\" class=\"border_heading\">\n<h2>GA4 \u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306e\u9805\u76ee<\/h2>\n<\/div>\n<p>\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u969b\u3001 GA4 \u3067\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u9805\u76ee\u3092\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div id=\"link00_1\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30c1\u30e3\u30cd\u30eb<\/h3>\n<\/div>\n<p>\u6c7a\u3081\u3089\u308c\u305f\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u6d41\u5165\u5143\u3092\u5206\u985e\u3057\u305f\u3082\u306e\u3092\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3044\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 16px;\">\nOrganic Search \uff1a Google \u3084 Yahoo! \u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165<br \/>\nPaid Search \uff1a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<br \/>\nDisplay \uff1a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<br \/>\nSocial \uff1a SNS \u304b\u3089\u306e\u6d41\u5165<br \/>\nDirect \uff1a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306a\u3069\u76f4\u63a5\u306e\u6d41\u5165<br \/>\nReferral \uff1a\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165<br \/>\nEmail \uff1a\u30e1\u30fc\u30eb\u304b\u3089\u306e\u6d41\u5165<br \/>\nAffiliates \uff1a\u30a2\u30d5\u30a7\u30ea\u30a8\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165<br \/>\nOther Advertising \uff1a\u4ed6\u306e\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<br \/>\nOther \uff1a\u5206\u985e\u4e0d\u53ef\u306e\u6d41\u5165\n<\/div>\n<div id=\"link00_2\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u53c2\u7167\u5143<\/h3>\n<\/div>\n<p>Google \u3084 Yahoo \u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u524d\u306b\u3044\u305f\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 16px;\">\ndirect \uff1a\u53c2\u7167\u5143\u304c\u5224\u5225\u3067\u304d\u306a\u3044\u6d41\u5165<br \/>\ngoogle \uff1a Google \u304b\u3089\u306e\u6d41\u5165<br \/>\nyahoo \uff1a Yahoo! \u304b\u3089\u306e\u6d41\u5165<br \/>\nbing \uff1a bing \u304b\u3089\u306e\u6d41\u5165<br \/>\nnotest \uff1a Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u4f55\u3089\u304b\u306e\u7406\u7531\u3067<br \/>\u5f53\u8a72\u9805\u76ee\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u306a\u304b\u3063\u305f\u3053\u3068\u3092\u610f\u5473\u3059\u308b<br \/>\nxxx.com \uff1a instagram.com \u3084 facebook.com \u306a\u3069\u5177\u4f53\u7684\u306a\u30b5\u30a4\u30c8\n<\/div>\n<div id=\"link00_3\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30e1\u30c7\u30a3\u30a2<\/h3>\n<\/div>\n<p>\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u3063\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u7a2e\u985e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding: 16px;\">\norganic \uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165<br \/>\ncpc \uff1a \u30af\u30ea\u30c3\u30af\u5358\u4fa1\u578b\u306e\u6709\u6599\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<br \/>\nreferral \uff1a \u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165<br \/>\nnone \uff1a\u53c2\u7167\u5143\u4e0d\u660e<\/div>\n<div id=\"link01\" class=\"border_heading\">\n<h2>GA4 \u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u624b\u9806<\/h2>\n<\/div>\n<p>GA4 \u306e\u6d41\u5165\u5143\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"link00_1\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u2460\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7372\u5f97<\/h3>\n<\/div>\n<p>GA4 \u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u300c\u30ec\u30dd\u30fc\u30c8\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u306e\u9806\u756a\u306b\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28061\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/ee22a6ac-5483e315deddb866773c35652a0c92ea.png\" alt=\"\" width=\"1680\" height=\"699\" \/><\/p>\n<div id=\"link00_1\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u2461\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u5909\u66f4<\/h3>\n<\/div>\n<p>\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28061\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/4428383e-56d9334200e8d99035f3849ba303fbd4.png\" alt=\"\" width=\"1680\" height=\"699\" \/><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28061\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/89f05b63-adaa6a8cf2273d74fdf7ceff5fbabd12.png\" alt=\"\" width=\"1680\" height=\"699\" \/><\/p>\n<div id=\"link00_1\" class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u2462\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u30e1\u30c7\u30a3\u30a2\u3084\u53c2\u7167\u5143\u3092\u78ba\u8a8d<\/h3>\n<\/div>\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-28061\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2023\/07\/7db06158-c1b5c610f96e4dc5db1b476dce650178.png\" alt=\"\" width=\"1680\" height=\"699\" \/><\/p>\n<div id=\"link02\" class=\"border_heading\">\n<h2> GA4 \u3067\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<\/div>\n<p>GA4 \u3067\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3059\u308b\u969b\u3001\u3044\u304f\u3064\u304b\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u2460 utm \u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u3088\u308b\u8a08\u6e2c\u6f0f\u308c\u306e\u767a\u751f<\/h3>\n<\/div>\n<p>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u306f utm \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u300c utm_sorce \u300d\u300c utm_medium \u300d\u300c utm_campaign \u300d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4e00\u3064\u3067\u3082\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u53c2\u7167\u5143\u304c\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u246130\u5206\u4ee5\u5185\u306e\u518d\u8a2a\u3067\u3042\u308c\u3070\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b<\/h3>\n<\/div>\n<p>UA \u306f\u65e5\u4ed8\u3084\u53c2\u7167\u5143\u60c5\u5831\u304c\u5909\u308f\u308b\u3068\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u533a\u5207\u3089\u308c\u307e\u3059\u304c\u3001 GA4 \u3067\u306f\u65e5\u4ed8\u3084\u53c2\u7167\u5143\u304c\u5909\u308f\u3063\u3066\u3082\u300130\u5206\u4ee5\u5185\u306e\u518d\u8a2a\u3067\u3042\u308c\u3070\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3042\u308c\u3070\u30012\u56de\u76ee\u4ee5\u964d\u306e\u6d41\u5165\u306f\u8a08\u6e2c\u3055\u308c\u305a\u3001\u521d\u56de\u306e\u53c2\u7167\u5143\u306e\u307f\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u2462\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u53c2\u7167\u5143\u306b\u8868\u793a\u3055\u308c\u308b<\/h3>\n<\/div>\n<p>\u53c2\u7167\u5143\u306b\u306f\u672c\u6765\u4ed6\u793e\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u306f\u305a\u3067\u3059\u304c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u8907\u6570\u306e\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u591a\u3044\u306e\u304c\u81ea\u793e\u30672\u3064\u306e\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3059\u3002<br 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