{"id":29497,"date":"2024-06-17T21:18:50","date_gmt":"2024-06-17T12:18:50","guid":{"rendered":"https:\/\/sitest.jp\/blog\/?p=?p=29497"},"modified":"2025-09-25T14:24:57","modified_gmt":"2025-09-25T05:24:57","slug":"ga4-%e3%81%a7%e3%82%af%e3%83%aa%e3%83%83%e3%82%af%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%82%92%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95%e3%82%92%e8%a7%a3%e8%aa%ac%ef%bc%81%e3%83%a6","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=29497","title":{"rendered":"GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\uff01\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u6d3b\u304b\u3059"},"content":{"rendered":"<style>\nhtml {\n  scroll-behavior: smooth;\n}\n<\/style>\n<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \uff08 GA4 \uff09\u3067\u306f\u3001\u69d8\u3005\u306a\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u3067\u3082\u5229\u7528\u983b\u5ea6\u306e\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6 <a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<p><span style=\"font-weight:bold;\">\u76ee\u6b21<\/span><\/p>\n<ul class=\"article_contents\">\n<li><a href=\"#link00\">GA4 \u306e\u30a4\u30d9\u30f3\u30c8\u3068\u306f<\/a><\/li>\n<li><a href=\"#link01\">\u30af\u30ea\u30c3\u30af\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3059\u308b\u81ea\u52d5\u6e2c\u5b9a\u30a4\u30d9\u30f3\u30c8<\/a><\/li>\n<li><a href=\"#link02\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u52a0\u3067\u6e2c\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n<li><a href=\"#link03\">GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"#link04\">\u6e2c\u5b9a\u3057\u305f\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"#link05\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li>\n<li><a href=\"#link06\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li>\n<li><a href=\"#link07\">\u3055\u3044\u3054\u306b<\/a><\/li>\n<\/ul>\n<div class=\"border_heading\">\n<h2 id=\"link00\">GA4 \u306e\u30a4\u30d9\u30f3\u30c8\u3068\u306f<\/h2>\n<\/div>\n<p>GA4 \u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u3092<a href=\"https:\/\/sitest.jp\/blog\/?p=19033\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30d9\u30f3\u30c8<\/a>\u5358\u4f4d\u3067\u6e2c\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08 page_view \uff09\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u958b\u59cb\uff08 session_start \uff09\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306f\u30ab\u30c6\u30b4\u30ea\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u30e9\u30d9\u30eb\u306e3\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001GA4 \u3067\u306f\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u69cb\u9020\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3059\u308b\u30af\u30ea\u30c3\u30af\u306b\u3064\u3044\u3066\u3082\u3001GA4 \u3067\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u6e2c\u5b9a\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/sitest.jp\/blog\/?p=19033\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3088\u3046\uff01\u8a08\u6e2c\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<div class=\"border_heading\">\n<h2 id=\"link01\">\u30af\u30ea\u30c3\u30af\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3059\u308b\u81ea\u52d5\u6e2c\u5b9a\u30a4\u30d9\u30f3\u30c8<\/h2>\n<\/div>\n<p>\u7279\u5b9a\u306e\u6761\u4ef6\u4e0b\u3067\u767a\u751f\u3059\u308b\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u306b\u306f\u3001\u8907\u96d1\u306a\u8a2d\u5b9a\u3092\u884c\u308f\u305a\u3068\u3082\u3001GA4 \u306e\u6a19\u6e96\u6a5f\u80fd\u3068\u3057\u3066\u3001\u81ea\u52d5\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 \u5916\u90e8\u30ea\u30f3\u30af\u3078\u306e\u9077\u79fb\u3092\u6e2c\u5b9a\u3059\u308b\u300c click \u300d<br \/>\n\u25a0 \u30d5\u30a1\u30a4\u30eb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u6e2c\u5b9a\u3059\u308b\u300cfile_download\u300d<br \/>\n\u25a0 \u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u300cform_submit\u300d<br \/>\n\u25a0 YouTube\u52d5\u753b\u306e\u518d\u751f\u958b\u59cb\u3092\u6e2c\u5b9a\u3059\u308b\u300cvideo_start\u300d<\/div>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u8a72\u5f53\u3057\u306a\u3044\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u72ec\u81ea\u3067\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u5916\u90e8\u30ea\u30f3\u30af\u3078\u306e\u9077\u79fb\u3092\u6e2c\u5b9a\u3059\u308b\u300c click \u300d<\/h3>\n<\/div>\n<p>click \u306f\u30ea\u30f3\u30af\u8981\u7d20\u306e\u3046\u3061\u3001\u5916\u90e8\u30c9\u30e1\u30a4\u30f3\u306b\u9077\u79fb\u3059\u308b\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002<br \/>\n\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u300c\u96e2\u8131\u30af\u30ea\u30c3\u30af\u300d<\/span>\u3068\u8a00\u308f\u308c\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u591a\u3044\u5834\u5408\u306b\u306f\u300c\u5225\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u51fa\u304c\u591a\u304f\u767a\u751f\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3063\u305f\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30d5\u30a1\u30a4\u30eb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u6e2c\u5b9a\u3059\u308b\u300c file_download \u300d<\/h3>\n<\/div>\n<p>file_download \u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u7279\u5b9a\u306e\u62e1\u5f35\u5b50\u3092\u3082\u3064\u30d5\u30a1\u30a4\u30eb\u306b\u9077\u79fb\u3059\u308b\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u8a72\u5f53\u3059\u308b\u62e1\u5f35\u5b50\u306f\u3001\u4ee5\u4e0b\u306e\u6b63\u898f\u8868\u73fe\u306b\u4e00\u81f4\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<pre><code>pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)|7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma<\/code><\/pre>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u3092\u6e2c\u5b9a\u3059\u308b\u300c form_submit \u300d<\/h3>\n<\/div>\n<p><img src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/2e0c4692-ab4e5e18b8dcbec29bb450aa1d2dbeb9.png\" alt=\"\" style=\"border: solid 1px #777777; max-width:375px\"\/><br \/>\nform_submit \u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u306b\u3042\u308b\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u304c\u884c\u308f\u308c\u305f\u5834\u5408\u306b\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u4e00\u822c\u7684\u306b\u306f\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u6642\u306b\u30a4\u30d9\u30f3\u30c8\u304c\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30d1\u30bd\u30b3\u30f3\u306e\u30a8\u30f3\u30bf\u30fc\u30ad\u30fc\u306e\u62bc\u4e0b\u3084\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u30ad\u30fc\u30dc\u30fc\u30c9\u64cd\u4f5c\u306a\u3069\u306b\u3088\u3063\u3066\u9001\u4fe1\u3055\u308c\u308b\u5834\u5408\u306a\u3069\u3001\u30af\u30ea\u30c3\u30af\u3067\u306f\u306a\u3044\u64cd\u4f5c\u306b\u3088\u308b\u30a4\u30d9\u30f3\u30c8\u3082\u542b\u307e\u308c\u308b<\/span>\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">YouTube \u52d5\u753b\u306e\u518d\u751f\u958b\u59cb\u3092\u6e2c\u5b9a\u3059\u308b\u300c video_start \u300d<\/h3>\n<\/div>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/82cbdeb9-youtube.png\" alt=\"\" width=\"976\" height=\"539\" class=\"aligncenter size-full wp-image-29499\" style=\"border: solid 1px #777777;\"\/><br \/>\n\u52d5\u753b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u3072\u3068\u3064\u3067\u3042\u308b video_start \u306f\u3001JS API \u30b5\u30dd\u30fc\u30c8 \u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b YouTube \u57cb\u3081\u8fbc\u307f\u52d5\u753b\u306e\u518d\u751f\u304c\u958b\u59cb\u3055\u308c\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a4\u30d9\u30f3\u30c8\u304c\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u4e00\u822c\u7684\u306b\u306f\u3001YouTube \u306e\u52d5\u753b\u518d\u751f\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u30a4\u30d9\u30f3\u30c8\u304c\u6e2c\u5b9a<\/span>\u3055\u308c\u307e\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001\u81ea\u52d5\u518d\u751f\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u306b\u3088\u308b\u767a\u751f\u3067\u306f\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link02\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u52a0\u3067\u6e2c\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<\/div>\n<p>\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e3\u70b9\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u53ef\u8996\u5316<br \/>\n\u25a0 \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u5b9f\u88c5<br \/>\n\u25a0 \u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c<\/div>\n<p>&nbsp;<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u53ef\u8996\u5316<\/h3>\n<\/div>\n<p>\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u3088\u308a\u9bae\u660e\u306b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u3001\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3068\u30af\u30ea\u30c3\u30af\u304c\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/span><br \/>\n\u95b2\u89a7\u4e2d\u306e\u30da\u30fc\u30b8\u304b\u3089\u3001\u3069\u3046\u3084\u3063\u3066\u6b21\u306e\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u305f\u306e\u304b\u3001\u3069\u306e\u8981\u7d20\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u8996\u70b9\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u8ab2\u984c\u767a\u898b\u306b\u5927\u304d\u304f\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u5b9f\u88c5<\/h3>\n<\/div>\n<p>GA4 \u306b\u306f\u3001Google \u304c\u8a2d\u5b9a\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5206\u6790\u306b\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001e \u30b3\u30de\u30fc\u30b9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 add_to_cart\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u3068\u304d<br \/>\n\u25a0 add_to_wishlist\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u3068\u3067\u8cb7\u3046\u30ea\u30b9\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u305f\u3068\u304d<br \/>\n\u25a0 select_item\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ea\u30b9\u30c8\u304b\u3089\u5546\u54c1\u3092\u9078\u629e\u3057\u305f\u3068\u304d<\/div>\n<p>&nbsp;<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">[GA4] \u63a8\u5968\u30a4\u30d9\u30f3\u30c8 &#8211; \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7<\/a><\/p>\n<p>\u4e0a\u8a18\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u3059\u3079\u3066\u30af\u30ea\u30c3\u30af\u3092\u4f34\u3044\u307e\u3059\u3002<br \/>\ne \u30b3\u30de\u30fc\u30b9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u8ffd\u52a0\u306e\u8a2d\u5b9a\u304c\u5fc5\u9808\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c<\/h3>\n<\/div>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306b\u30d0\u30ca\u30fc\u3084\u3001\u30ea\u30f3\u30af\u8981\u7d20\u3092\u8ffd\u52a0\u3057\u305f\u3068\u304d\u306e\u52b9\u679c\u691c\u8a3c\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><br \/>\n\u4f8b\u3048\u3070\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d0\u30ca\u30fc\u3092\u8ffd\u52a0\u3059\u308b\u65bd\u7b56\u3092\u884c\u3063\u305f\u3089\u3001\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u306e\u304b\u3001\u305d\u306e\u30af\u30ea\u30c3\u30af\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u52b9\u679c\u691c\u8a3c\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u969b\u3001\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001GA4 \u3067\u7c21\u5358\u306b\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link03\">GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<\/div>\n<p>GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u3001\u81ea\u52d5\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3068\u3001\u72ec\u81ea\u3067\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3068\u3067\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u81ea\u52d5\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h3>\n<\/div>\n<p>\u5148\u8ff0\u3057\u305f\u3088\u3046\u306a\u81ea\u52d5\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001GA4 \u306e\u300c\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u6709\u52b9\u5316\u3059\u308b\u3068\u3001\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6709\u52b9\u5316\u306e\u624b\u9806\u3092\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<br \/>\n\u307e\u305a\u3001[\u7ba1\u7406] > [\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0]\u306e\u9806\u306b\u30af\u30ea\u30c3\u30af\u3057\u3001\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/8d63a546-e5ee7b61e24b9bd57853fae0c3d82c51.png\" alt=\"\" width=\"2329\" height=\"1173\" class=\"aligncenter size-full wp-image-29501\" \/><\/p>\n<p>\u3059\u308b\u3068\u3001\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u753b\u9762\u304c\u958b\u304d\u307e\u3059\u3002<br \/>\n\u4e2d\u8179\u306b\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u4e2d\u306e\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u3092\u6709\u52b9\u5316\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/94a0b478-53fb320055279f1e285b7b510974bdfc.png\" alt=\"\" width=\"1662\" height=\"734\" class=\"aligncenter size-full wp-image-29502\" \/><\/p>\n<p>\u3053\u308c\u3067\u8a2d\u5b9a\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u6700\u8fd1\u4f5c\u6210\u3055\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3067\u3042\u308c\u3070\u3001\u6700\u521d\u304b\u3089\u6709\u52b9\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u53e4\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5834\u5408\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u307f\u30aa\u30d5\u306b\u306a\u3063\u3066\u3044\u308b<\/span>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u540c\u3058\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u6b6f\u8eca\u30de\u30fc\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u3001\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306e\u8a73\u7d30\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u6709\u52b9\u3001\u7121\u52b9\u3092\u7ba1\u7406\u3067\u304d\u308b\u306e\u3067\u3001\u3059\u3079\u3066\u6709\u52b9\u5316\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/e14a0912-744cbc200301cc570774e1888a813631.png\" alt=\"\" width=\"1062\" height=\"1150\" class=\"aligncenter size-full wp-image-29503\" \/><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u72ec\u81ea\u306e\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/h3>\n<\/div>\n<p>\u81ea\u52d5\u3067\u6e2c\u5b9a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306e\u3001\u72ec\u81ea\u306e\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b HTML \u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u306b\u76f4\u63a5\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u65b9\u6cd5\u3068\u3001Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08 GTM \uff09\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u306e2\u3064<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9806\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4 style=\"text-align: left; font-size: 18px; font-weight:bold;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e HTML \u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u306b\u76f4\u63a5\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u65b9\u6cd5<\/h4>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b GA4 \u5c02\u7528\u306e\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u81ea\u4f53\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u203b \u5185\u5bb9\u306f\u4f8b\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6587\u5b57\u5217\u306f\u4efb\u610f\u3067\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<pre><code>gtag(\"event\", \"click_link\", {\r\n  \/\/ \u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092 key : value \u3067\u8a18\u8ff0\u3002\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u30ab\u30f3\u30de\u533a\u5207\u308a\u3067\u8a18\u8ff0\r\n  link_text: \"\u304a\u7533\u3057\u8fbc\u307f\u306f\u3053\u3061\u3089\", \r\n  link_url: \"https:\/\/hogehoge.jp\/\"\r\n});<\/code><\/pre>\n<p>\u4e0a\u8a18\u306e\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092 GA4 \u306b\u9001\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 \u30a4\u30d9\u30f3\u30c8\u540d\uff1aclick_link<br \/>\n\u25a0 \u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff1a<br \/>\n\u30fblink_text = &#8220;\u304a\u7533\u3057\u8fbc\u307f\u306f\u3053\u3061\u3089&#8221;<br \/>\n\u30fblink_url = &#8220;https:\/\/hogehoge.jp\/&#8221;<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u91cd\u8981\u306a\u70b9\u306f\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3067\u3059\u3002<br \/>\n\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08 page_view \uff09\u30a4\u30d9\u30f3\u30c8\u306b\u3001\u3069\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u306e\u304b\u3092\u793a\u3059\u30da\u30fc\u30b8 URL \uff08page_location\uff09\u3092\u683c\u7d0d\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u7d10\u3065\u3044\u3066\u3044\u308b\u306e\u3068\u540c\u69d8\u306b\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u305d\u306e\u30af\u30ea\u30c3\u30af\u304c\u3069\u306e\u3088\u3046\u306a\u30af\u30ea\u30c3\u30af\u306a\u306e\u304b\u3092\u793a\u3059\u60c5\u5831\u3068\u3057\u3066\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u8981\u7d20\u306e\u30ea\u30f3\u30af\u5148\u3084\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u3092\u7d10\u3065\u3051\u3066\u304a\u304f\u3068\u5206\u6790\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u7f6e\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4ed5\u69d8\u3084\u3001\u6e2c\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u3001\u7279\u5b9a\u306e\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b a \u30bf\u30b0\u306b onclick \u5c5e\u6027\u3068\u3057\u3066\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u6e2c\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<pre><code>&lt;a onclick=\u201dgtag(\"event\", \"click_link\", { link_text: \"\u304a\u7533\u3057\u8fbc\u307f\u306f\u3053\u3061\u3089\", link_url: \"https:\/\/hogehoge.jp\/\"});\u201d href=\u201dhttps:\/\/hogehoge.jp\/\u201d&gt;\u304a\u7533\u3057\u8fbc\u307f\u306f\u3053\u3061\u3089&lt;\/a&gt;<\/code><\/pre>\n<h4 style=\"text-align: left; font-size: 18px; font-weight:bold;\">GTM \u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5<\/h4>\n<p>GTM \u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u300d\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<br \/>\n\u30bf\u30b0\u306e\u8a2d\u5b9a\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 \u30bf\u30b0\u306e\u7a2e\u985e\uff1aGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9: GA4 \u30a4\u30d9\u30f3\u30c8<br \/>\n\u25a0 \u6e2c\u5b9a ID\uff1a\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306eG\u304b\u3089\u59cb\u307e\u308b\u6e2c\u5b9aID<br \/>\n\u25a0 \u30a4\u30d9\u30f3\u30c8\u540d\uff1a\u4efb\u610f\u306e\u6587\u5b57\u5217<br \/>\n\u25a0 \u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\uff1a\u4efb\u610f\u3067\u8a2d\u5b9a<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/236e644a-9284f43bfcddb11637f9b7983e70a14d.png\" alt=\"\" width=\"1172\" height=\"921\" class=\"aligncenter size-full wp-image-29508\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u3067\u3059\u3002<br \/>\n\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3001\u30ea\u30f3\u30af\u4ee5\u5916\u306e\u8981\u7d20\u6e2c\u5b9a\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u300c\u3059\u3079\u3066\u306e\u8981\u7d20\u300d\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3067\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div style=\"background-color: #eee; padding:16px;\">\u25a0 \u30c8\u30ea\u30ac\u30fc\u306e\u7a2e\u985e\uff1a\u300c\u30af\u30ea\u30c3\u30af &#8211; \u30ea\u30f3\u30af\u306e\u307f\u300d<br \/>\n\u25a0 \u30bf\u30b0\u306e\u914d\u4fe1\u3092\u5f85\u3064\uff1a\u30c1\u30a7\u30c3\u30af\u306a\u3057<br \/>\n\u25a0 \u59a5\u5f53\u6027\u3092\u30c1\u30a7\u30c3\u30af\uff1a\u30c1\u30a7\u30c3\u30af\u306a\u3057<br \/>\n\u25a0 \u3053\u306e\u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u5834\u6240\uff1a\u4efb\u610f\u3067\u8a2d\u5b9a\u3000\u3000<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/e6318f65-0f0c135e10ce96b2baedc3c9a264e664.png\" alt=\"\" width=\"1166\" height=\"558\" class=\"aligncenter size-full wp-image-29509\" \/><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u767b\u9332<\/h3>\n<\/div>\n<p>HTML\u306b\u76f4\u63a5\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3092\u8a2d\u7f6e\u3059\u308b\u5834\u5408\u3067\u3082\u3001GTM \u7d4c\u7531\u3067\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3078\u306e\u767b\u9332\u3092\u5fd8\u308c\u305a\u306b\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3057\u3066\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u60c5\u5831\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u767b\u9332\u3057\u306a\u3044\u3068 GA4 \u7ba1\u7406\u753b\u9762\u4e0a\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>GA4 \u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u767b\u9332\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u767b\u9332\u65b9\u6cd5\u3084\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u662f\u975e\u5408\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/sitest.jp\/blog\/?p=23738\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010GA4\u3011\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u6982\u8981\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3092\u89e3\u8aac<\/a><\/p>\n<div class=\"border_heading\">\n<h2 id=\"link04\">\u6e2c\u5b9a\u3057\u305f\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n<\/div>\n<p>\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u542b\u3081\u3066\u3001\u30a4\u30d9\u30f3\u30c8\u304c\u3069\u308c\u304f\u3089\u3044\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u306f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3092\u4f7f\u7528\u3057\u3066\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u901a\u5e38\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u6a5f\u80fd\u5185\u3067\u306f\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u8868\u793a\u3055\u308c\u308b [\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8] > [\u30a4\u30d9\u30f3\u30c8] \u304b\u3089\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2024\/06\/3f960b62-e0f6b9762c8a14d8749ece4fc9eaabfa.png\" alt=\"\" width=\"1841\" height=\"759\" class=\"aligncenter size-full wp-image-29510\" \/><\/p>\n<div class=\"border_heading\">\n<h2 id=\"link05\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<\/div>\n<p>\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">GA4 \u7ba1\u7406\u753b\u9762\u5185\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u300d\u6a5f\u80fd\u3067\u306f\u8a2d\u5b9a\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u591a\u3044<\/h3>\n<\/div>\n<p>GA4 \u306b\u306f\u3001\u7ba1\u7406\u753b\u9762\u4e0a\u304b\u3089\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">GA4 \u7ba1\u7406\u753b\u9762\u5185\u3067\u4f5c\u6210\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u3059\u3067\u306b\u6e2c\u5b9a\u6e08\u307f\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30a4\u30d9\u30f3\u30c8 \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30c8\u30ea\u30ac\u30fc\u6761\u4ef6\u3068\u3057\u3066\u4f5c\u6210\u3059\u308b\u3053\u3068\u3057\u304b\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u306f\u4f5c\u6210\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u4eca\u56de\u306e\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u4f8b\u306b\u3068\u308b\u3068\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001\u96e2\u8131\u306b\u3064\u306a\u304c\u308b\u30af\u30ea\u30c3\u30af\u3092\u793a\u3059\u30a4\u30d9\u30f3\u30c8\u300c click \u300d\u306a\u3069\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3059\u308b\u3053\u3068\u3057\u304b\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u81ea\u793e\u30c9\u30e1\u30a4\u30f3\u306b\u9077\u79fb\u3059\u308b\u5185\u90e8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u3001<span style=\"background: linear-gradient(transparent 50%, yellow 50%);\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u3001\u3068\u3044\u3046\u5834\u5408\u306b\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306a HTML \u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3078\u306e\u8a18\u8ff0\u304b\u3001GTM \u7d4c\u7531\u3067\u306e\u8a2d\u5b9a<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6e2c\u5b9a\u304c\u5fc5\u9808<\/h3>\n<\/div>\n<p>\u8a18\u4e8b\u4e2d\u3067\u3082\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u304c\u3001\u30af\u30ea\u30c3\u30af\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u30ea\u30f3\u30af\u5148\u306e URL \u3084\u30ea\u30f3\u30af\u306e\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u8981\u7d20\u306e\u60c5\u5831\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u60c5\u5831\u3092\u8a18\u8f09\u3057\u3066\u3001GA4 \u306b\u9001\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u6642\u306b\u6e2c\u5b9a\u306e\u4fee\u6b63\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308b<\/h3>\n<\/div>\n<p>\u30d0\u30ca\u30fc\u3084\u30dc\u30bf\u30f3\u306a\u3069\u3001\u7279\u5b9a\u306e\u8981\u7d20\u306b\u5bfe\u3057\u3066\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u5834\u5408\u3001GTM \u306e\u30c8\u30ea\u30ac\u30fc\u6761\u4ef6\u3068\u3057\u3066\u3001CSS \u30bb\u30ec\u30af\u30bf\u3084 HTML \u306e id \u5c5e\u6027\u3001class \u5c5e\u6027\u3092\u4f7f\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306a\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u6761\u4ef6\u8a2d\u5b9a\u304c\u3057\u3084\u3059\u3044\u4e00\u65b9\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u3084\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30c8\u30ea\u30ac\u30fc\u6761\u4ef6\u304c\u9069\u5207\u3067\u306f\u306a\u304f\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u306f\u7570\u306a\u308a\u3001\u81ea\u52d5\u3067\u53d6\u5f97\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u306a\u3069\u306b\u5fdc\u3058\u3066\u90fd\u5ea6\u8a2d\u5b9a\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u3042\u308a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link06\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<\/div>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/h3>\n<\/div>\n<p>GA4 \u3067\u306f\u3001 GTM \u3092\u4f7f\u7528\u3057\u3066\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<br \/>\nGTM \u3067\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u3092 GA4 \u306e\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u8981\u7d20\u306e\u30af\u30ea\u30c3\u30af\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">GTM \u306e\u30c8\u30ea\u30ac\u30fc\u306b\u304a\u3051\u308b\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3068\u300c\u3059\u3079\u3066\u306e\u8981\u7d20\u300d\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n<\/div>\n<p>\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d\u306b\u767a\u751f\u3055\u305b\u308b\u30c8\u30ea\u30ac\u30fc\u3067\u3059\u3002<br \/>\n\u4e00\u65b9\u3001\u300c\u3059\u3079\u3066\u306e\u8981\u7d20\u300d\u30a4\u30d9\u30f3\u30c8\u306f\u30da\u30fc\u30b8\u4e0a\u306e\u3069\u306e\u8981\u7d20\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3082\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u3069\u3061\u3089\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u7528\u3059\u308b\u304b\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/sitest.jp\/blog\/?p=25531\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3011\u3053\u308c\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\uff01\u9244\u677f\u306e\u30c8\u30ea\u30ac\u30fc3\u9078<\/a><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3060\u3051\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<\/div>\n<p>\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3092\u8ffd\u8de1\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u30dc\u30bf\u30f3\u306b\u4e00\u610f\u306e ID \u3084\u30af\u30e9\u30b9\u3092\u5272\u308a\u5f53\u3066\u3001GTM \u3067\u30c8\u30ea\u30ac\u30fc\u3092\u305b\u3063\u3066\u3044\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<br \/>\n\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u3068\u3057\u3066\u305d\u306e ID \u3084\u30af\u30e9\u30b9\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3060\u3051\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<br \/>\n\u305d\u306e\u4ed6\u3001\u30ea\u30f3\u30af\u5148\u306e URL \u3084 CSS \u30bb\u30ec\u30af\u30bf\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f53\u793e\u3067\u306f GTM \u306e\u8a2d\u5b9a\u4ee3\u884c\u306a\u3069\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8a2d\u5b9a\u652f\u63f4\u3082\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u60a9\u307f\u306e\u969b\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\uff1a<a href=\"https:\/\/sitest.jp\/solution\/tagmanagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><br \/>\n\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\uff1a<a href=\"https:\/\/sitest.jp\/solution\/data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u6d3b\u7528\u652f\u63f4<\/a><\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u304c\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u3069\u3046\u3084\u3063\u3066\u78ba\u8a8d\u3057\u307e\u3059\u304b\uff1f<\/h3>\n<\/div>\n<p>\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u306e\u8ffd\u8de1\u304c\u6b63\u3057\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u306f\u3001GTM\u306e\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u300d\u3092\u5229\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3059\u3002<br \/>\n\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u969b\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u64cd\u4f5c\u3057\u3066\u3044\u308b\u9593\u306b\u3069\u306e\u30bf\u30b0\u304c\u767a\u706b\u3057\u3066\u3044\u308b\u304b\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001 GA4 \u306e\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u304c GA4 \u306b\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"border_heading\">\n<h2 id=\"link07\">\u3055\u3044\u3054\u306b<\/h2>\n<\/div>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4 \u3067\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br 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