{"id":3848,"date":"2016-09-08T10:00:08","date_gmt":"2016-09-08T01:00:08","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=3848"},"modified":"2025-09-09T13:25:43","modified_gmt":"2025-09-09T04:25:43","slug":"google-analytics%e3%81%a7yahoo%e3%82%b9%e3%83%9d%e3%83%b3%e3%82%b5%e3%83%bc%e3%83%89%e3%82%b5%e3%83%bc%e3%83%81%e3%81%8b%e3%82%89%e3%81%ae%e6%b5%81%e5%85%a5%e3%82%92%e6%ad%a3%e3%81%97%e3%81%8f","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=3848","title":{"rendered":"Google Analytics\u3067Yahoo!\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1\u304b\u3089\u306e\u6d41\u5165\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3059\u308b\u306b\u306f\uff1f"},"content":{"rendered":"<p>Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u306e\u300c\u30a2\u30c9\u30d0\u30f3\u30b9\u30c9URL\u30b7\u30b9\u30c6\u30e0\u300d\u3078\u306e\u79fb\u884c\u306b\u4f34\u3044\u30012016\u5e7410\u6708\u304b\u3089\u5f93\u6765\u306eURL\u5f62\u5f0f\u3067\u306e\u914d\u4fe1\u304c\u505c\u6b62\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u5bfe\u7b56\u306f\u304a\u6e08\u307f\u3067\u3059\u304b\uff1f<br \/>\n<!--more--><br \/>\n\u5e83\u544a\u62c5\u5f53\u8005\u306f\u3082\u3061\u308d\u3093\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u305f\u3081\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u99c6\u4f7f\u3059\u308bWeb\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3082\u5909\u66f4\u70b9\u304c\u591a\u3044\u306e\u3067\u3059\u304c\u3001\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u304b\u306a\u308a\u306e\u5de5\u6570\u524a\u6e1b\u304c\u898b\u8fbc\u3081\u307e\u3059\u306e\u3067\u3001\u6539\u3081\u3066\u304a\u4f1d\u3048\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u672c\u65e5\u306f\u307e\u305a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u89e3\u8aac\u81f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u203b\u300c\u30a2\u30c9\u30d0\u30f3\u30b9\u30c9URL\u30b7\u30b9\u30c6\u30e0\u300d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001<a href=\"http:\/\/topics.marketing.yahoo.co.jp\/ss\/advanced-url\/top.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1 \u300c\u30a2\u30c9\u30d0\u30f3\u30b9\u30c9URL\u30b7\u30b9\u30c6\u30e0\u300d\u79fb\u884c\u306e\u3054\u6848\u5185<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n    <img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\"><br \/>\n  <\/a><\/p>\n<style>\n    .blog_cta_bannar:hover {\n      opacity: 0.8;\n    }\n  <\/style>\n<\/div>\n<div class=\"border_heading\">\n<h2>\u306a\u305c\u3001Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u306f\u8a08\u6e2c\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u306e\u304b<\/h2>\n<\/div>\n<p>\u672c\u6765\u3001\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u7d4c\u7531\u304b\u305d\u3046\u3067\u306a\u3044\u304b\u3092\u5224\u5225\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u305d\u306e\u6d41\u5165\u304c\u5e83\u544a\u304b\u3069\u3046\u304b\u3092Google Analytics\u306b\u4f1d\u3048\u3066\u3042\u3052\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\nGoogle AdWords\u306e\u5834\u5408\u306b\u306f\u3001\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u3068Google Analytics\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30f3\u30af\u3057\u3001\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u305b\u305a\u3068\u3082\u8a08\u6e2c\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e0a\u8a18\u306e\u4ed5\u69d8\u306e\u304a\u304b\u3052\u3067\u3001Google AdWords\u3067\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u306e\u3067\u3059\u3002<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-large wp-image-3862\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/09\/Analytics_link-1024x817.jpg\" alt=\"google adwords\u9023\u643a\u753b\u9762\" width=\"604\" height=\"481\" \/><\/p>\n<p>\u3057\u304b\u3057\u3001Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u9023\u643a\u6a5f\u80fd\u304c\u306a\u3044\u306e\u3067\u30ea\u30f3\u30af\u5148URL\u306b\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u3044\u306a\u3044\u72b6\u614b\u3067\u8a08\u6e2c\u3059\u308b\u3068\u3001Yahoo!\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u306f\u5168\u3066\u81ea\u7136\u691c\u7d22\u6271\u3044\u3068\u306a\u308a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u306e\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u300cyahoo\/organic\u300d\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u306e\u3067\u6709\u6599\u5e83\u544a\u7d4c\u7531\u306e\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u89e3\u6790\u304c\u51fa\u6765\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u554f\u984c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u3001Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u306e\u30ea\u30f3\u30af\u5148URL\u306bGoogle Analytics\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u6709\u6599\u5e83\u544a\u7d4c\u7531\u3068\u81ea\u7136\u691c\u7d22\u7d4c\u7531\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5225\u500b\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u3067\u3059\u3002<br \/>\n<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=ja\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300cURL \u751f\u6210\u30c4\u30fc\u30eb\u300d<\/a><\/p>\n<div class=\"border_heading\">\n<h2>\u57fa\u672c\u7684\u306a\u30d1\u30e9\u30e1\u30fc\u30bf<\/h2>\n<\/div>\n<h3 style=\"text-align: left;\">utm_source<\/h3>\n<p>\u53c2\u7167\u5143\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u7b49\u306e\u53c2\u7167\u5143\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u4f8b: utm_source=yahoo\u3001utm_source=facebook\u306a\u3069<\/p>\n<h3 style=\"text-align: left;\">utm_medium<\/h3>\n<p>\u6709\u6599\u5e83\u544a\u3001\u6709\u6599\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3001\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u4f8b: utm_medium=cpc\u3001utm_medium=magazine\u306a\u3069<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-large wp-image-3864\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/09\/Analytics_source-1024x576.jpg\" alt=\"parameter\" width=\"604\" height=\"339\" \/><\/p>\n<h3 style=\"text-align: left;\">utm_term<\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<br \/>\n\u4f8b: utm_term={keyword}\u306a\u3069<br \/>\n\u203b\u5404\u3005\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u5165\u7a3f\u6570\u3060\u3051\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u5927\u5909\u3067\u3059\u3002ValueTrack\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u304a\u3051\u3070\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/support.google.com\/adwords\/answer\/2375447?hl=ja\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdWords \u30d8\u30eb\u30d7\u300cValueTrack \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u4f7f\u7528\u3059\u308b\u300d<\/a><\/p>\n<h3 style=\"text-align: left;\">utm_content<\/h3>\n<p>\u5e83\u544a\u306e\u5185\u5bb9\u3084\u7a2e\u985e\u306a\u3069\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eA\/B\u30c6\u30b9\u30c8\u306a\u3069\u306b\u3059\u308b\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u4f55\u53f7\u76ee\u306e\u30e1\u30eb\u30de\u30ac\u304b\u3001\u3068\u8a00\u3063\u305f\u533a\u5225\u3082\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4f8b:utm_content=img_A\u3000utm_content=text_B\u306a\u3069<\/p>\n<h3 style=\"text-align: left;\">utm_campaign<\/h3>\n<p>\u7279\u5b9a\u306e\u5546\u54c1\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8b58\u5225\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4f8b:utm_campaign=summer_item\u3000utm_campaign=xmas\u306a\u3069<\/p>\n<p>\u203butm_source\u3068utm_medium\u306f\u5fc5\u9808\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u81ea\u7136\u691c\u7d22\u3067\u306e\u8868\u8a18\u306f\u5c0f\u6587\u5b57\u3068\u306a\u308b\u306e\u3067\u3053\u3061\u3089\u3082\u540c\u69d8\u306b\u5c0f\u6587\u5b57\u306b\u7d71\u4e00\u3057\u3066\u304a\u304d\u307e\u3059\u3002<br \/>\n\uff08Yahoo\u3068yahoo\u306f\u533a\u5225\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\uff09<\/p>\n<div class=\"border_heading\">\n<h2>\u6700\u5f8c\u306b<\/h2>\n<\/div>\n<p>Yahoo!\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30b5\u30fc\u30c1\u3067\u306e\u5f93\u6765\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u5e83\u544aURL\u306f\u305d\u308c\u305e\u308c\u306eURL\u5168\u3066\u306b<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-3940\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2016\/09\/TrackingURL2.jpg\" alt=\"\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0URL\u4f8b\" width=\"298\" height=\"125\" \/><br \/>\n\u3053\u306e\u3088\u3046\u306a\u9577\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u5165\u7a3f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\n\u3057\u3063\u304b\u308a\u8a08\u6e2c\u3057\u305f\u304f\u3066\u3082\u3001\u5e83\u544a\u306e\u7ba1\u7406\u306e\u5de5\u6570\u304c\u5897\u5927\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304b\u3089\u6ce3\u304f\u6ce3\u304f\u7c21\u7d20\u5316\u3057\u3066\u3044\u305f\u62c5\u5f53\u8005\u306e\u65b9\u3002<br \/>\n\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u305c\u3072Yahoo!\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u306e\u8a08\u6e2c\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u300c\u30a2\u30c9\u30d0\u30f3\u30b9\u30c9URL\u30b7\u30b9\u30c6\u30e0\u300d\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u6b21\u306e\u6a5f\u4f1a\u306b\u6539\u3081\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n  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