{"id":6903,"date":"2020-10-30T10:30:17","date_gmt":"2020-10-30T01:30:17","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=6903"},"modified":"2025-09-25T16:34:35","modified_gmt":"2025-09-25T07:34:35","slug":"%e3%80%90%e8%b6%85%e5%88%9d%e5%bf%83%e8%80%85%e5%90%91%e3%81%91%e3%80%91googleanalytics%e5%b0%8e%e5%85%a5%e3%83%bb%e3%83%88%e3%83%a9%e3%83%83%e3%82%ad%e3%83%b3%e3%82%b0%e3%82%b3%e3%83%bc%e3%83%89","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=6903","title":{"rendered":"\u30102020\u5e74\u6700\u65b0\u7248\u3011Google Analytics 4 \u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5c0e\u5165\u3057\u3088\u3046\uff01\u767b\u9332\u304b\u3089\u5c0e\u5165\u65b9\u6cd5\u307e\u3067\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6700\u8fd1\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3042\u3063\u305f\u3001\u7121\u6599\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u300cGoogle Analytics 4\u300d\u306e\u767b\u9332\u304b\u3089\u5c0e\u5165\u307e\u3067\u306e\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001GA4\u306e\u753b\u9762\u306e\u898b\u65b9\u3084\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u25b6<a href=\"https:\/\/sitest.jp\/blog\/?p=27701\" target=\"_blank\" rel=\"noopener noreferrer\">GA4\u306e\u4f7f\u3044\u65b9\u5165\u9580\uff5c\u753b\u9762\u306e\u898b\u65b9\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n    <img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\"><br \/>\n  <\/a><\/p>\n<style>\n    .blog_cta_bannar:hover {\n      opacity: 0.8;\n    }\n  <\/style>\n<\/div>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u76ee\u6b21<\/h3>\n<\/div>\n<ul>\n<li>\u30fb<a href=\"#h01\"><span style=\"color: #3f51b5; text-decoration: underline;\">Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u767b\u9332<\/span><\/a><\/li>\n<li>\u30fb<a href=\"#h02\"><span style=\"color: #3f51b5; text-decoration: underline;\">Google Analytics \u306e\u767b\u9332<\/span><\/a><\/li>\n<li>\u30fb<a href=\"#h03\"><span style=\"color: #3f51b5; text-decoration: underline;\">Google Analytics \u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5c0e\u5165\u3059\u308b<\/span><\/a><\/li>\n<li>\u30fb<a href=\"#h04\"><span style=\"color: #3f51b5; text-decoration: underline;\">\u3055\u3044\u3054\u306b<\/span><\/a><\/li>\n<li>\u30fb<a href=\"#h05\"><span style=\"color: #3f51b5; text-decoration: underline;\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6539\u5584\u306f SiTest \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u307e\u304b\u305b<\/span><\/a><\/li>\n<\/ul>\n<div class=\"frame_headding\">\n<h3 id=\"h01\" style=\"text-align: left;\">Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u767b\u9332<\/h3>\n<\/div>\n<p>Google Analytics \u3092\u542b\u3081\u3001Google\u306e\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001Google \u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\nGoogle \u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u3088\u308a\u4f5c\u6210\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u307e\u3060\u304a\u6301\u3061\u3067\u306a\u3044\u5834\u5408\u306f\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/marketingplatform.google.com\/about\/<\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18166\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/e673ca53-ga4_install_01.jpg\" alt=\"\" width=\"1920\" height=\"903\" \/><\/p>\n<p>\u30ed\u30b0\u30a4\u30f3\u753b\u9762\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u3078\u306e\u30ea\u30f3\u30af\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u3061\u3089\u304b\u3089\u6307\u793a\u306b\u5f93\u3063\u3066\u3001\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18159\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/9ca309cf-ga4_install_02.png\" alt=\"\" width=\"1176\" height=\"698\" \/><\/p>\n<div class=\"frame_headding\">\n<h3 id=\"h02\" style=\"text-align: left;\">Google Analytics \u306e\u767b\u9332<\/h3>\n<\/div>\n<p>Google \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001Google Analytics \u306b\u30ed\u30b0\u30a4\u30f3\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u3088\u308a\u3001\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30ed\u30b0\u30a4\u30f3\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u753b\u9762\u306b\u9077\u79fb\u3057\u307e\u3059\u306e\u3067\u3001\u300c\u7121\u6599\u3067\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18160\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/b2cfb17b-ga4_install_03.png\" alt=\"\" width=\"1762\" height=\"611\" \/><\/p>\n<h4 style=\"text-align: left; font-size: 18px;\">\u521d\u671f\u8a2d\u5b9a<\/h4>\n<p>\u300c\u7121\u6599\u3067\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u521d\u671f\u8a2d\u5b9a\u753b\u9762\u306b\u9077\u79fb\u3057\u307e\u3059\u306e\u3067\u3001\u5fc5\u8981\u306a\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h5 style=\"text-align: left; font-weight: bold;\">\u2460 \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a2d\u5b9a<\/h5>\n<p>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a73\u7d30\u300d\u3068\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u5171\u6709\u8a2d\u5b9a\u300d\u306e\u9805\u76ee\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u300d\u306b\u306f\u30b5\u30fc\u30d3\u30b9\u540d\u3001\u4f1a\u793e\u540d\u3001\u500b\u4eba\u540d\u306a\u3069\u3001\u7ba1\u7406\u3057\u3084\u3059\u3044\u540d\u524d\u3092\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u5171\u6709\u8a2d\u5b9a\u300d\u306f\u63a8\u5968\u8a2d\u5b9a\u306b\u3082\u3068\u3065\u3044\u3066\u3001\u3059\u3079\u3066\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18161\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/047e4e59-ga4_install_04.png\" alt=\"\" width=\"1326\" height=\"702\" \/><\/p>\n<h5 style=\"text-align: left; font-weight: bold;\">\u2461 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a<\/h5>\n<p>\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u300d\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5c0e\u5165\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u540d\u524d\u3092\u5165\u308c\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u5f8c\u304b\u3089\u5909\u66f4\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u300d\u300c\u901a\u8ca8\u300d\u306a\u3069\u306f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u56fd\u5185\u306e\u307f\u3067\u3042\u308c\u3070\u3001\u305e\u308c\u305e\u308c\u300c\u65e5\u672c\u300d\u300c\uff08GMT+09:00\uff09\u65e5\u672c\u6642\u9593\u300d\u300c\u65e5\u672c\u5186\uff08JPY \uffe5\uff09\u300d\u3068\u8a2d\u5b9a\u3059\u308c\u3070\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18162\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/5203ee6a-ga4_install_05.png\" alt=\"\" width=\"900\" height=\"481\" \/><\/p>\n<h5 style=\"text-align: left; font-weight: bold;\">\u2462 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loading=\"lazy\" class=\"alignleft size-full wp-image-18169\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/a53da43c-41300c3b2a0d04b3a6f8c8a4793c529e.png\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p>\u3053\u308c\u3067\u3001Google Analytics \u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5c0e\u5165\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<h5 style=\"text-align: left; font-weight: bold;\">Google Tag Manager \u3092\u5229\u7528\u3059\u308b<\/h5>\n<p>\u3082\u3057\u3001\u3059\u3067\u306b Google Tag Manager \u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001Google Tag Manager \u3092\u5229\u7528\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5fc5\u8981\u306a\u3082\u306e\u306f\u3001\u65b0\u3057\u304f\u4f5c\u6210\u3057\u305f\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u300c\u6e2c\u5b9aID\u300d\u3067\u3059\u3002<br \/>\n\u300c\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a73\u7d30\u300d\u753b\u9762\u53f3\u4e0a\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30b3\u30d4\u30fc\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18171\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/43e84d6f-ga4_install_10.png\" alt=\"\" width=\"1231\" height=\"323\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u3001Google Tag Manager \u306e\u7ba1\u7406\u753b\u9762\u306b\u3046\u3064\u308a\u307e\u3059\u3002<br \/>\n\u65b0\u305f\u306b\u30bf\u30b0\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u4f7f\u7528\u3059\u308b\u30bf\u30b0\u306f\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9:GA 4 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\/>\n\u203b\u6761\u4ef6\u3092\u6307\u5b9a\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u4efb\u610f\u3067\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u30bf\u30b0\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u4fdd\u5b58\u3001\u516c\u958b\u3092\u3057\u3066\u5b8c\u4e86\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 style=\"text-align: left;\">\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d<\/h3>\n<\/div>\n<p>\u3053\u3053\u307e\u3067\u6b63\u3057\u304f\u8a2d\u5b9a\u304c\u3067\u304d\u3066\u3044\u308c\u3070\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u306b\u6570\u5024\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<br \/>\n\u81ea\u8eab\u3067\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u307f\u3066\u3001\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-18173\" src=\"https:\/\/storage.googleapis.com\/sitest-wp\/blog\/wp-content\/uploads\/2020\/10\/07060ac0-ga4_install_12.png\" alt=\"\" width=\"1827\" height=\"764\" \/><\/p>\n<p><span style=\"background: linear-gradient(transparent 50%, yellow 50%);\"><span style=\"font-weight: bold;\">\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u5c0e\u5165\u5f53\u65e5\u306b\u78ba\u8a8d\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u3057\u3070\u3089\u304f\u6642\u9593\u3092\u304a\u3044\u3066\u304b\u3089\u518d\u5ea6\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/span><\/p>\n<div class=\"frame_headding\">\n<h3 id=\"h04\" style=\"text-align: left;\">\u3055\u3044\u3054\u306b<\/h3>\n<\/div>\n<p>\u4eca\u56de\u306f\u30012020\u5e7410\u6708\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u767a\u8868\u3055\u308c\u305f GoogleAnalytics 4 \u306e\u5c0e\u5165\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3044\u305f\u3057\u307e\u3057\u305f\u3002<br \/>\n\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u304f\u3089\u3079\u3066\u3001\u76ee\u6a19\u8a2d\u5b9a\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9\u306a\u3069\u306f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u968f\u6642\u8a18\u4e8b\u3092\u66f4\u65b0\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<div class=\"frame_headding\">\n<h3 id=\"h05\" style=\"text-align: left;\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6539\u5584\u306f SiTest \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u307e\u304b\u305b<\/h3>\n<\/div>\n<p>\u4eca\u56de\u89e3\u8aac\u3057\u305f Google Analytics 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noreferrer\">https:\/\/sitest.jp\/lpo\/<\/a><\/p>\n<div class=\"cta_wrap\">\n  <a href=\"https:\/\/sitest.jp\/ai-analyze\/\" class=\"blog_cta_bannar\" target=\"_brank\" rel=\"noopener noreferrer\"><br \/>\n    <img src=\"https:\/\/sitest.jp\/images\/blog\/ai-analyze_blog2.png\" alt=\"AI\u8a3a\u65ad\uff08\u03b2\u7248\uff09\"><br \/>\n  <\/a><\/p>\n<style>\n    .blog_cta_bannar:hover {\n      opacity: 0.8;\n    }\n  <\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u6700\u8fd1\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3042\u3063\u305f\u3001\u7121\u6599\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u300cGoogle Analytics 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