{"id":9606,"date":"2017-04-11T10:00:31","date_gmt":"2017-04-11T01:00:31","guid":{"rendered":"http:\/\/sitest.jp\/blog\/?p=9606"},"modified":"2017-04-12T12:09:24","modified_gmt":"2017-04-12T03:09:24","slug":"%e3%80%8cgoogle%e8%aa%8d%e5%ae%9a%e8%b3%87%e6%a0%bc-%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e3%82%b5%e3%82%a4%e3%83%88%e8%8b%b1%e8%aa%9e%e3%80%8d%e3%81%ab%e6%8c%91%e6%88%a6%e3%81%97%e3%81%a6%e3%81%bf","status":"publish","type":"post","link":"https:\/\/sitest.jp\/blog\/?p=9606","title":{"rendered":"\u300cGoogle\u8a8d\u5b9a\u8cc7\u683c \u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8(\u82f1\u8a9e)\u300d\u8a66\u9a13\u306b\u6311\u6226\u3057\u3066\u307f\u305f\uff01"},"content":{"rendered":"

Google\u304c\u3001AdWords\u3001Analytics\u306b\u7d9a\u304d\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u8a8d\u5b9a\u8cc7\u683c\u8a66\u9a13\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n

https:\/\/www.google.com\/partners\/?hl=ja#p_mobilesitescertification<\/a><\/p>\n

\u51fa\u984c\u7bc4\u56f2\u306b\u306f\u3001\u30e2\u30d0\u30a4\u30eb \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4f5c\u6210\u3001\u7ba1\u7406\u3001\u6e2c\u5b9a\u3001\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u57fa\u790e\u3068\u5fdc\u7528\u306e\u77e5\u8b58\u304c\u8a66\u3055\u308c\u307e\u3059\u3002\u73fe\u5728\u306e\u3068\u3053\u308d\u3001\u82f1\u8a9e\u3067\u306e\u307f\u53d7\u9a13\u3057\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p><\/blockquote>\n

\u3068\u3044\u3046\u3053\u3068\u3067\u53d7\u9a13\u306f\u82f1\u8a9e\u306e\u307f\u306a\u306e\u3067\u3059\u304c\u3001\u9811\u5f35\u3063\u3066\u53d7\u9a13\u3057\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002
\n<\/p>\n

\n

\n\u53d7\u9a13\u306e\u7d50\u679c\u3068\u8a66\u9a13\u5bfe\u7b56\u306e\u30a2\u30c9\u30d0\u30a4\u30b9
\n<\/h3>\n<\/div>\n

\u53d7\u9a13\u306b\u5f53\u305f\u3063\u3066\u3001\u4ed6\u306eGoogle\u8a8d\u5b9a\u8cc7\u683c\u3068\u540c\u69d8\u3001\u8a66\u9a13\u5bfe\u7b56\u30ac\u30a4\u30c9\u304c\u3042\u308a\u307e\u3059\u3002\u7ae0\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u65e5\u672c\u8a9e\u306a\u306e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u5b66\u7fd2\u3067\u304d\u308b\u306e\u304b\u306a\uff1f\u3068\u601d\u3063\u305f\u3089\u3001\u3053\u308c\u3082\u82f1\u8a9e\u3067\u3057\u305f\u2026<\/p>\n

\u305f\u3060\u3001\u3059\u3067\u306bGoogleDevelopers\u306a\u3069\u306eGoogle\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u30b5\u30a4\u30c8\u3067\u65e5\u672c\u8a9e\u5316(\u306a\u305c\u304b\u3053\u3061\u3089\u306f\u7ae0\u306e\u30bf\u30a4\u30c8\u30eb\u306e\u307f\u82f1\u8a9e)\u3055\u308c\u3066\u3044\u308b\u5185\u5bb9\u3068\u91cd\u8907\u3059\u308b\u90e8\u5206\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002(\u8a66\u9a13\u3092\u53d7\u3051\u305f\u5f8c\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u2026)<\/p>\n

\u516865\u554f\u4e2d\u306e80%(52\u554f)\u304c\u6b63\u89e3\u3067\u5408\u683c\u3067\u304d\u308b\u305d\u3046\u3067\u3059\u3002\u5236\u9650\u6642\u9593\u306f90\u5206\u3002\u3053\u308c\u306f\u3001\u81ea\u4fe1\u306e\u306a\u3044\u82f1\u5358\u8a9e\u306e\u610f\u5473\u3092\u8abf\u3079\u3066\u3082\u5341\u5206\u306a\u6642\u9593\u3067\u3057\u305f\u3002<\/p>\n

\u3055\u3066\u3001\u53d7\u9a13\u306e\u7d50\u679c\u306f<\/p>\n

49\u554f\u6b63\u89e3 75%
\n\"\"<\/p>\n

\u4eca\u56de\u306f\u6b8b\u5ff5\u306a\u7d50\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u2026\u3002
\n\u5b66\u7fd2\u30ac\u30a4\u30c9\u306e4\u7ae0\u3067\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u3001AMP\u3001PWA\u306a\u3069\u306e\u3001\u307e\u3060\u6a19\u6e96\u306b\u306f\u306a\u3063\u3066\u3044\u306a\u3044\u3001\u5148\u9032\u7684\u306a\u6280\u8853\u306e\u7406\u89e3\u304c\u7518\u304b\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306b\u95a2\u3059\u308b\u554f\u984c\u3082\u3001\u901f\u5ea6\u6539\u5584(2\u7ae0)\u3084UX(3\u7ae0)\u3068\u540c\u3058\u4f4d\u306e\u5206\u91cf\u304c\u51fa\u307e\u3057\u305f\u306e\u3067\u3001\u6b21\u56de\u306f\u3057\u3063\u304b\u308a\u5bfe\u7b56\u3057\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u53c2\u8003\u30ea\u30f3\u30af\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u5185\u5bb9\u3082\u77e5\u3063\u3066\u304a\u304b\u306a\u3044\u3068\u56de\u7b54\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u554f\u984c\u3082\u3042\u308b\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002(\u53c2\u8003\u30da\u30fc\u30b8\u306b\u3057\u304b\u51fa\u3066\u3044\u306a\u3044\u6570\u5b57\u304b\u3089\u306e\u51fa\u984c\u3082\u3042\u308a\u307e\u3057\u305f\u3002)<\/p>\n

\u4ee5\u4e0b\u3001\u30ea\u30d9\u30f3\u30b8\u306e\u305f\u3081\u52c9\u5f37\u3082\u517c\u306d\u3066\u8a66\u9a13\u5bfe\u7b56\u30ac\u30a4\u30c9\u306e\u5185\u5bb9\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3059\u3002\u6b63\u78ba\u6027\u306b\u5bfe\u3057\u3066\u4fdd\u8a3c\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u3054\u53c2\u8003\u307e\u3067\u3002<\/p>\n

\u306a\u304a\u3001\u8a66\u9a13\u5bfe\u7b56\u30ac\u30a4\u30c9\u81ea\u4f53\u306f\u82f1\u8a9e\u3067\u3059\u304c\u3001\u5185\u5bb9\u306e\u591a\u304f\u306fGoogle\u304c\u904e\u53bb\u306b\u767a\u8868\u3057\u3066\u304d\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u591a\u304f\u304c\u65e5\u672c\u8a9e\u306b\u7ffb\u8a33\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7ffb\u8a33\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u306f\u305d\u306e\u30ea\u30f3\u30af\u3092\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002<\/p>\n

\n

\n\u5b66\u7fd2\u30ac\u30a4\u30c9\u306e\u5185\u5bb9\u307e\u3068\u3081\u201501\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u91cd\u8981\u6027
\n<\/h3>\n<\/div>\n

What you’ll learn in this module
\n\u3053\u306e\u7ae0\u3067\u5b66\u3079\u308b\u3053\u3068<\/p>\n

\u30fb\u30e2\u30d0\u30a4\u30eb\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u306e\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306b\u5bfe\u3059\u308b\u8981\u6c42\u304c\u9ad8\u304f\u306a\u3063\u305f\u3002
\n\u30fb\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306b\u7f6e\u3044\u3066\u306f\u3001\u30b9\u30d4\u30fc\u30c9\u3068UX\u304c\u7279\u306b\u91cd\u8981\u3068\u306a\u308b<\/p>\n

1.1. Basics of mobile sites
\n\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u57fa\u672c<\/p>\n

\u30e6\u30fc\u30b6\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306b\u671f\u5f85\u3059\u308b\u3053\u3068
\n\u30fb\u76ee\u7684\u306e\u3082\u306e\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3053\u3068
\n\u30fb\u8efd\u91cf\u3067\u3042\u308b\u3053\u3068
\n\u30fb\u76f4\u611f\u7684\u3067\u3042\u308b\u3053\u3068<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u3067\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u4f7f\u3046\u5229\u70b9<\/p>\n

\u30fb(\u30a2\u30d7\u30ea\u3068\u9055\u3063\u3066)\u4e00\u5ea6\u4f5c\u308c\u3070\u8272\u3005\u306aOS\u3084\u30c7\u30d0\u30a4\u30b9\u3067\u89b3\u3089\u308c\u308b
\n\u30fb\u66f4\u65b0\u304c\u7c21\u5358
\n\u30fb\u4f4e\u30b3\u30b9\u30c8\u3067\u958b\u767a\u3067\u304d\u308b
\n\u30fb\u30e2\u30fc\u30eb\u306a\u3069\u306b\u51fa\u5e97\u3057\u306a\u304f\u3066\u3082\u3044\u3044
\n\u30fb\u89e3\u6790\u304c\u7c21\u5358<\/p>\n

1.2.1 User expectations
\n\u30e6\u30fc\u30b6\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306b\u671f\u5f85\u3059\u308b\u3053\u3068<\/p>\n

\u30fb\u8fd1\u5e74\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u304c\u8907\u96d1\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b
\n\u30fb\u305d\u306e\u305b\u3044\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u7d4c\u7531\u3067\u3001\u8cb7\u3044\u7269\u3084\u7533\u8fbc\u307f\u3092\u3059\u308b\u4eba\u306f\u5c11\u306a\u3044
\n\u30fb\u591a\u304f\u306e\u30e6\u30fc\u30b6\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u9045\u3055\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u3066\u3044\u308b
\n\u30fb\u8aad\u307f\u8fbc\u307f\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u306875%\u306e\u30e6\u30fc\u30b6\u306f\u3001\u96e2\u8131\u3057\u3066\u3057\u307e\u3046<\/p>\n

1.2.2 Impact on conversions and interaction
\n(\u30b9\u30d4\u30fc\u30c9\u306e)\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3078\u306e\u5f71\u97ff<\/p>\n

\u30fb\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u4e0a\u304c\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5897\u52a0\u3059\u308b<\/p>\n

1.2.3 Why UX matters
\n\u306a\u305cUX\u304c\u91cd\u8981\u304b\uff1f<\/p>\n

\u30fbUX\u3092\u6539\u5584\u3059\u308b\u3068\u9867\u5ba2\u7372\u5f97\u306e\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b
\n\u30fb\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3084\u3001\u6587\u8a00\u306a\u3069\u306e\u50c5\u304b\u306a\u6539\u5584\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002(2\u500d\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b)<\/p>\n

1.3 Discoverability
\n\u898b\u3064\u3051\u3084\u3059\u3055(\u691c\u7d22\u3055\u308c\u3084\u3059\u3055)<\/p>\n

\u30fb\u691c\u7d22\u306e\u6700\u9069\u5316(\u8b1b\u5ea7\u3078\u306e\u30ea\u30f3\u30af)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/discovery-and-monetization\/search-optimization\/<\/a>
\n\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc(\u8b1b\u5ea7\u3078\u306e\u30ea\u30f3\u30af)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/discovery-and-monetization\/social-discovery\/<\/a><\/p>\n

\n

\n\u5b66\u7fd2\u30ac\u30a4\u30c9\u306e\u5185\u5bb9\u307e\u3068\u3081\u201502\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u51e6\u7406\u901f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b
\n<\/h3>\n<\/div>\n

\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u51e6\u7406\u901f\u5ea6\u3092\u6539\u5584\u3057\u3001\u30c6\u30b9\u30c8\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3059\u3002<\/p>\n

What you\u2019ll learn in this module
\n\u3053\u306e\u7ae0\u3067\u5b66\u3079\u308b\u3053\u3068
\n\u30fb\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30b9\u30f3\u30b9\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u8aad\u307f\u8fbc\u3080\u30c7\u30fc\u30bf\u306e\u6700\u5c0f\u5316\u306b\u5c3d\u304d\u308b\u3002
\n\u30fb\u30d6\u30e9\u30a6\u30b6\u304c\u3069\u3046\u30ec\u30f3\u30c0\u30ea\u30f3\u30b0\u3092\u884c\u3046\u304b\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u4f5c\u696d\u3067\u304d\u308b\u3057\u30c6\u30b9\u30c8\u3082\u5fc5\u8981
\n\u30fb\u901f\u5ea6\u6539\u5584\u306b\u3042\u305f\u308a\u3001\u6280\u8853\u7684\u306a\u3053\u3068\u3092\u5b66\u3076<\/p>\n

\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u3064\u3044\u3066\u306f\u3001WebFundamental(\u65e5\u672c\u8a9e)\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u304c\u5b66\u7fd2\u30ac\u30a4\u30c9\u3068\u307b\u307c\u540c\u3058\u306a\u306e\u3067\u3001\u3053\u308c\u3092\u8aad\u3081\u3070\u5927\u4e08\u592b\u3060\u3068\u601d\u3044\u307e\u3059<\/p>\n

2.1.1 Tools to get started
\n\u5fc5\u8981\u306a\u30c4\u30fc\u30eb<\/p>\n

\u30fbChrome\u958b\u767a\u8005\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9
\n\u30fb\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u3068\u540c\u3058\u72b6\u6cc1\u3092PC\u3067\u4f53\u9a13\u3059\u308b\u65b9\u6cd5
\n\u30fb\u30da\u30fc\u30b8\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u5206\u6790\u3059\u308b
\n\u30fb\u30d3\u30d5\u30a9\u30a2\u30a2\u30d5\u30bf\u30fc\u3092\u78ba\u8a8d\u3059\u308b<\/p>\n

2.1.2 Understanding low bandwidth and high latency
\n\u4f4e\u5e2f\u57df\u3068\u4f4e\u30ec\u30a4\u30c6\u30f3\u30b7\u306b\u95a2\u3059\u308b\u7406\u89e3
\n\u4ee5\u4e0b\u306eWebFundamentals\u306e\u5185\u5bb9\u3068\u540c\u3058\u3067\u3059
\nhttps:\/\/developers.google.com\/web\/fundamentals\/performance\/poor-connectivity\/<\/a><\/p>\n

2.1.3 Targets to focus on
\n\u76ee\u6a19\u3068\u3059\u3079\u304d\u6570\u5024<\/p>\n

\u30fb\u8aad\u307f\u8fbc\u307f\u6642\u9593\u21923\u79d2\u4ee5\u5185
\n\u30fb\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u219280\u301c100
\n\u30fb1\u30da\u30fc\u30b8\u306e\u5bb9\u91cf\u21921MB\u4ee5\u4e0b<\/p>\n

\u30af\u30ea\u30c6\u30a3\u30ab\u30eb\u30ec\u30f3\u30c0\u30ea\u30f3\u30b0\u30d1\u30b9(CRP)(\u65e5\u672c\u8a9e)<\/p>\n

2.2 Critical rendering path
\n\u30af\u30ea\u30c6\u30a3\u30ab\u30eb\u30ec\u30f3\u30c0\u30ea\u30f3\u30b0\u30d1\u30b9(CRP)
\n2.2.1 Constructing the document object model
\nDOM\u306e\u69cb\u7bc9
\n2.2.2 The render tree
\n\u30ec\u30f3\u30c0\u30fc\u30c4\u30ea\u30fc\u306b\u3064\u3044\u3066
\n2.2.3 The layout
\n\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3064\u3044\u3066
\n2.2.4 Analyzing the entire CRP in dev tools
\n\u958b\u767a\u30c4\u30fc\u30eb\u3067\u3059\u3079\u3066\u306e\u30afCRP\u3092\u5206\u6790\u3059\u308b
\n2.2.5 Optimizing the critical rendering path
\nCRP\u3092\u6700\u9069\u5316\u3059\u308b<\/p>\n

WebFundamental\u306e\u8a18\u4e8b(\u65e5\u672c\u8a9e)\u306b
\n2.2 Critical rendering path\u4ee5\u4e0b\u3068\u540c\u3058\u5185\u5bb9\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059
\nhttps:\/\/developers.google.com\/web\/fundamentals\/performance\/critical-rendering-path\/<\/a><\/p>\n

2.3 Optimize content efficiency
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u7387\u306e\u6700\u9069\u5316
\n2.3.1 Eliminating unnecessary downloads
\n\u4e0d\u8981\u306a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u56de\u907f\u3059\u308b
\n2.3.2 Optimizing encoding and transfer size
\n\u30a8\u30f3\u30b3\u30fc\u30c9\u3068\u8ee2\u9001\u30b5\u30a4\u30ba\u306e\u6700\u9069\u5316
\n2.3.3 Image optimization
\n\u753b\u50cf\u306e\u6700\u9069\u5316
\n2.3.4 Web font optimization
\n\u30a6\u30a7\u30d6\u30d5\u30a9\u30f3\u30c8\u306e\u6700\u9069\u5316
\n2.3.5 HTTP Caching
\nHTTP\u30ad\u30e3\u30c3\u30b7\u30e5<\/p>\n

WebFundamental\u306e\u8a18\u4e8b(\u65e5\u672c\u8a9e)\u306b
\n2.3 Optimize content efficiency\u4ee5\u4e0b\u3068\u540c\u3058\u5185\u5bb9\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\nhttps:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/<\/a><\/p>\n

\n

\n\u5b66\u7fd2\u30ac\u30a4\u30c9\u306e\u5185\u5bb9\u307e\u3068\u3081\u201503\u52b9\u679c\u7684\u306a\u30e2\u30d0\u30a4\u30eb UX \u3092\u4f5c\u6210\u3059\u308b
\n<\/h3>\n<\/div>\n

\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30c7\u30b6\u30a4\u30f3\u539f\u5247\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3059\u3002
\n3.1 UX principles
\n3.1.1 Assess your mobile site
\n\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b
\n\u30fb\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306b\u306f3\u3064\u306e\u5f62\u5f0f\u304c\u3042\u308b
\n\u8a73\u7d30(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/webmasters\/mobile-sites\/mobile-seo\/<\/a>
\n\u30fb\u30b5\u30a4\u30c8\u306fGoogleBot\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b
\n\u8a73\u7d30(\u65e5\u672c\u8a9e)
\nhttps:\/\/support.google.com\/webmasters\/answer\/182072<\/a>
\n\u30fb\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308bWeb\u30da\u30fc\u30b8\u306e\u7d39\u4ecb
\nhttps:\/\/testmysite.thinkwithgoogle.com\/<\/a>
\nhttps:\/\/webpagetest.org\/<\/a><\/p>\n

3.1.2 Learn what makes a good mobile site
\n\u826f\u3044\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u6761\u4ef6\u3092\u5b66\u3076<\/p>\n

3.2 Mobile site design best practices
\n\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9
\n3.2.1 Homepage and site navigation
\n\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u30b5\u30a4\u30c8\u306e\u64cd\u4f5c\u6027
\n3.2.2 Site search
\n\u30b5\u30a4\u30c8\u5185\u691c\u7d22
\n3.2.3 Commerce and conversions
\n\u30b3\u30de\u30fc\u30b9\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3
\n3.2.4 Form entry
\n\u30d5\u30a9\u30fc\u30e0\u5165\u529b
\n3.2.5 Usability and form factor
\n\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u7279\u6027\u3068\u4f7f\u3044\u3084\u3059\u3055<\/p>\n

\u30de\u30eb\u30c1\u30b9\u30af\u30ea\u30fc\u30f3\u5bfe\u5fdc\u306e\u8a18\u4e8b(\u65e5\u672c\u8a9e)\u306b
\n3.2 Mobile site design best practices\u4ee5\u4e0b\u3068\u540c\u3058\u5185\u5bb9\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\nhttps:\/\/www.google.co.jp\/think\/multiscreen\/whitepaper-sitedesign.html<\/a><\/p>\n

3.3 Testing and measuring success
\n3.3.1 A\/B testing
\n\u30fbGoogleOptimize\u306e\u7d39\u4ecb
\n\u30fbAB\u30c6\u30b9\u30c8\u306e\u7d39\u4ecb
\n\u4e0b\u8a18\u306e\u8a18\u4e8b\u3068\u540c\u4e00\u306e\u90e8\u5206\u3092\u542b\u307f\u307e\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/support.google.com\/360suite\/optimize\/answer\/7012154?hl=ja&ref_topic=6314903<\/a><\/p>\n

3.3.2 Measuring success with Google Analytics and metrics to focus on
\nGoogle Analytics\u3068\u8a55\u4fa1\u6307\u6a19\u3067\u3001\u9054\u6210\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b<\/p>\n

\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8
\nhttps:\/\/support.google.com\/analytics\/answer\/6367342?hl=ja<\/a><\/p>\n

\n

\n\u5b66\u7fd2\u30ac\u30a4\u30c9\u306e\u5185\u5bb9\u307e\u3068\u3081\u201504\u9ad8\u5ea6\u306a\u30a6\u30a7\u30d6 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc
\n<\/h3>\n<\/div>\n

4.1 Introduction to accelerated mobile pages (AMP)<\/p>\n

4.1.1 What is AMP
\nAMP\u3068\u306f\u4f55\u304b
\n\u4e0b\u8a18\u306e\u8a18\u4e8b\u3068\u540c\u4e00\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/www.ampproject.org\/ja\/learn\/overview\/<\/a>
\n4.1.2 How AMP works
\nAMP\u304c\u52d5\u4f5c\u3059\u308b\u4ed5\u7d44\u307f
\n\u4e0b\u8a18\u306e\u8a18\u4e8b\u3068\u540c\u4e00\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/www.ampproject.org\/ja\/learn\/about-how\/<\/a><\/p>\n

4.2 Introduction to progressive web apps (PWAs)
\n4.2.1 Why build PWAs
\nPWA\u306e\u30e1\u30ea\u30c3\u30c8
\n\u30fb\u30db\u30fc\u30e0\u753b\u9762\u306b\u7f6e\u304f\u4fa1\u5024\u304c\u3042\u308b(\u901a\u5e38\u306e\u30a2\u30d7\u30ea\u3068\u6bd4\u3079\u3066\u905c\u8272\u306a\u3044)
\n\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u72b6\u614b\u306b\u304b\u304b\u308f\u3089\u305a\u52d5\u4f5c\u3059\u308b
\n\u30fb\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b(\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306a\u3069\u3092\u4f7f\u3048\u308b\u306e\u3067)
\n\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3067\u304d\u308b<\/p>\n

4.2.2 Introduction to the app shell architecture
\n\u30fbapp shell architecture\u3068\u306f
\n\u30fb\u30c7\u30fc\u30bf\u3092\u30a2\u30d7\u30ea\u306e\u57fa\u76e4(\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u30ed\u30b8\u30c3\u30af)\u3084UI\u304b\u3089\u5206\u96e2\u3059\u308b\u8a2d\u8a08
\n\u30fbUI\u3084\u57fa\u76e4(\u6700\u4f4e\u9650\u5fc5\u8981\u306a\u30ed\u30b8\u30c3\u30af)\u306f\u6700\u521d\u306e\u8aad\u307f\u8fbc\u307f\u306e\u6642\u3001service worker\u306b\u30ad\u30e3\u30c3\u30b7\u30e5\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30c7\u30fc\u30bf\u3060\u3051\u3092\u66f4\u65b0\u3059\u308b
\napp shell architecture\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u8a73\u3057\u3044\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/architecture\/app-shell<\/a><\/p>\n

4.2.3 Introduction to service workers
\nservice workers\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u540c\u4e00\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/getting-started\/primers\/service-workers<\/a><\/p>\n

4.3 User engagement and APIs
\n\u5e38\u306b\u30e6\u30fc\u30b6\u306b\u4f7f\u3063\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u8d77\u52d5\u753b\u9762\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u3088\u308a\u81ea\u7136\u306a\u4f7f\u3044\u3054\u3053\u3061\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
\nweb app manifest\u30d5\u30a1\u30a4\u30eb\u3092\u7528\u3044\u3066\u305d\u308c\u3089\u304c\u8a2d\u5b9a\u3067\u304d\u308b
\nweb manifest\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u8a73\u3057\u3044\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/engage-and-retain\/web-app-manifest?hl=ja<\/a>
\n4.3.1 Intro to web push and notifications
\n\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u304c\u540c\u4e00\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/web\/fundamentals\/engage-and-retain\/push-notifications?hl=ja<\/a>
\n4.3.2 Payment integration
\nPayment request API\u306b\u95a2\u3057\u3066\u4ee5\u4e0b\u306e\u8a18\u4e8b\u304c\u8a73\u3057\u3044\u3067\u3059(\u65e5\u672c\u8a9e)
\nhttps:\/\/developers.google.com\/web\/updates\/2016\/07\/payment-request?hl=ja<\/a><\/p>\n

\n

\n\u611f\u60f3
\n<\/h3>\n<\/div>\n

\u307e\u3060\u6a19\u6e96\u7684\u3067\u306f\u306a\u3044\u304c\u3001Google\u304c\u5148\u9663\u3092\u5207\u3063\u3066\u63a8\u3057\u9032\u3081\u3066\u3044\u308b\u6280\u8853\u306b\u3064\u3044\u3066\u306e\u554f\u984c\u304c\u30ac\u30f3\u30ac\u30f3\u51fa\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u3089\u306b\u6b63\u89e3\u3057\u306a\u3044\u3068\u5408\u683c\u6c34\u6e96\u306b\u9054\u3057\u307e\u305b\u3093\u3002<\/p>\n

\u306a\u306e\u3067\u3001Adwords\u3084Analytics\u306e\u8a66\u9a13\u540c\u69d8Google\u793e\u304c\u81ea\u793e\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u7406\u89e3\u3092\u8a66\u3059\u8a66\u9a13\u3068\u3057\u3066\u306e\u5074\u9762\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u305d\u308c\u3092\u5dee\u3057\u5f15\u3044\u3066\u3082\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u57fa\u672c\u7684\u306a\u5236\u4f5c\u77e5\u8b58\u3092\u78ba\u304b\u3081\u308b\u306e\u306b\u3001\u3061\u3087\u3046\u3069\u3044\u3044\u8a66\u9a13\u3060\u3068\u304a\u3082\u3044\u307e\u3059\u3002
\n\u65e9\u304f\u65e5\u672c\u8a9e\u306b\u306a\u308b\u3068\u3044\u3044\u3067\u3059\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u304c\u3001AdWords\u3001Analytics\u306b\u7d9a\u304d\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306e\u8a8d\u5b9a\u8cc7\u683c\u8a66\u9a13\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 https:\/\/www.google.com\/partners\/?hl=ja#p_mobilesitescertification \u51fa\u984c\u7bc4\u56f2\u306b\u306f\u3001\u30e2\u30d0\u30a4\u30eb \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4f5c\u6210\u3001\u7ba1\u7406\u3001\u6e2c\u5b9a\u3001\u6700\u9069\u5316\u306b\u95a2\u3059\u308b\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u57fa\u790e\u3068\u5fdc\u7528\u306e\u77e5\u8b58\u304c\u8a66\u3055\u308c\u307e\u3059\u3002\u73fe\u5728\u306e\u3068\u3053\u308d\u3001\u82f1\u8a9e\u3067\u306e\u307f\u53d7\u9a13\u3057\u3066\u3044 […]<\/p>\n","protected":false},"author":1,"featured_media":9609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":false,"_links":{"self":[{"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/posts\/9606"}],"collection":[{"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/comments?post=9606"}],"version-history":[{"count":16,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/posts\/9606\/revisions"}],"predecessor-version":[{"id":9659,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/posts\/9606\/revisions\/9659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/media\/9609"}],"wp:attachment":[{"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/media?parent=9606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/categories?post=9606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitest.jp\/blog\/wp-json\/wp\/v2\/tags?post=9606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}